Physical Education Foundation of India

What Physical Education Foundation of India does

Physical Education Foundation of India (PEFI) is a Delhi-based non-profit trust founded in 2009 and recognized by the Ministry of Youth Affairs & Sports, Government of India as a National Sports Promotion Organization. It operates as an apex body for the development and advocacy of physical education and sports in India, serving three primary customer segments: educational institutions (schools, colleges, and universities), physical education professionals (teachers, coaches, sports officials), and athletes and sports enthusiasts across grassroots to competitive levels. PEFI's core products include certified courses (Gym Trainer, Sports Facility Management, and a One Year Diploma in Sports Performance Analysis delivered with GTU and SAI/NSNIS), training workshops (sports nutrition, sports psychology, mindfulness, injury rehabilitation), national conferences and the PEFI Journal, the PEFI Games and the Major Dhyan Chand Rashtriya Khel Mahotsav (covering 250+ cities and 1 million+ participants in 2025), the PEFI Awards, the Athlete Aspire talent identification program (CSR-funded by Krafton India), anti-doping campaigns with NADA, and membership tiers (Active, Student, Institutional).

The organization's business model is a hybrid non-profit revenue mix: course and workshop registration fees ranging from INR 300 for short seminars to INR 9,500 for six-month certificate programs (INR 8,000 course + INR 1,500 exam), plus tiered membership subscriptions, event entry/team fees, branded merchandise sales, donations, and CSR/corporate grants from partners such as Krafton India, Amway, IndusInd Bank, and ALIMCO. Distribution runs through direct website registrations, a State and District/City Chapter network across India, institutional partnerships with universities and schools, and online platforms (Zoom/Google Meet) for virtual programming. PEFI is governed by founding members, a Chairman (Dr. A.K. Uppal) and National Secretary (Dr. Piyush Jain), and is independently operated with 1–10 employees, no parent company, no disclosed funding rounds, and no proprietary technology platform; it is a content-and-events organization rather than a technology product company.

Name

Physical Education Foundation of India

Legal name

Physical Education Foundation of India

Website

https://pefindia.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Physical Education Foundation of India is a Ministry-recognized non-profit that delivers sports education courses, workshops, national events, and talent identification programs to educational institutions, sports professionals, and grassroots athletes across India.

Ownership category

akta.pro rank

Product category

Sports Education and Certification Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997), Miscellaneous Publishing (2741)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industries

Physical Education (PE) & Fitness Programs (EDAJAJAC), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL), Strength, Conditioning & Speed/Agility Training Facilities (MPAKAJAD)

Keywords

• Sports education
• Physical education
• Sports certification
• Athletic training
• Sports development

Headquarters

HQ city

Darya Ganj

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Course and Workshop Fees: PEFI generates revenue through registration and participation fees for certified courses (gym trainers, sports facility management), workshops (sports nutrition, sports psychology, mindfulness, injury rehabilitation), and online certificate programs.
2. Membership Fees: PEFI offers Active Membership, Student Membership, and Institutional Membership with associated fees and benefits including access to training programs and certificates.
3. Event Registration: Revenue generated from sports events including PEFI Games, championships, athletics meets, and the Major Dhyan Chand Rashtriya Khel Mahotsav.
4. Merchandise Sales: PEFI sells branded sports merchandise including Track-Suits, T-Shirts, and sports apparels through their store.
5. CSR and Corporate Partnerships: Funding and support from corporate partners including Krafton India (Athlete Aspire Program CSR initiative), as well as other CSR support arrangements with companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

PEFI delivers sports education programs, certification courses, workshops, conferences, and athletic competitions across India. It operates a nationwide chapter network and provides career counseling, sports facility development consulting, anti-doping awareness, and publications to support sports culture and athletic development.

Product overview

Physical Education Foundation of India (PEFI) operates as a National Sports Promotion Organization offering a comprehensive portfolio of sports education and promotion services. The organization provides educational courses (Certificate Course in Sports Facility Management, Certificate Course for Gym Trainers, One Year Diploma in Sports Performance Analysis), award programs (PEFI Awards), competitive events (PEFI Games, Major Dhyan Chand Rashtriya Khel Mahotsav), training programs, and membership services. PEFI also delivers the Athlete Aspire Program for talent identification, leadership camps, career counselling, sports facilities development consulting, anti-doping campaigns, and publications including academic journals. The organization functions as a platform connecting sports education, talent development, and community engagement rather than a single unified software product.

Differentiator

Problem solved

Functional benefit

Products and services

• PEFI Active Membership Individual membership tier for sports professionals, athletes, and individuals who want to participate in PEFI's nationwide sports activities and programs.
• PEFI Student Membership Discounted membership tier designed for students to access PEFI educational programs, competitions, and training resources.
• PEFI Institutional Membership Membership tier for educational institutions and organizations to engage in PEFI programs and benefit from institutional partnerships.
• Certificate Course in Sports Facility Management A certificate course designed to train professionals in the management and development of sports infrastructure and facilities.
• Certificate Course for Gym Trainers A certificate course designed to equip fitness professionals with the knowledge and skills required to work as certified gym trainers.
• One Year Diploma in Sports Performance Analysis A one-year diploma program that trains students in advanced methods of analyzing and improving athletic performance.
• PEFI Short-term Courses Short-term specialized courses offered in subjects such as Sports Nutrition, Sports Psychology, Sports Physiotherapy, and Sports First Aid.
• PEFI Games National-level athletic competitions and sports tournaments organized by PEFI for athletes and students across the country.
• Major Dhyan Chand Rashtriya Khel Mahotsav A flagship national sports festival organized in honor of hockey legend Major Dhyan Chand, celebrating Indian sports culture.
• PEFI Awards An awards program that recognizes and celebrates athletes, coaches, and contributors for their achievements in Indian sports.
• Athlete Aspire Program A development program aimed at identifying and nurturing aspiring athletes to help them progress in competitive sports.
• PEFI Leadership Camp A training camp that combines sports participation with leadership skills development for youth participants.
• Career Counselling and Guidance Career counseling and guidance services to help athletes, students, and sports professionals plan careers in sports and related fields.
• Sports Facilities Development Consulting Consulting service that assists schools, institutions, and organizations in planning, designing, and developing sports facilities and infrastructure.
• PEFI Anti-Doping Campaign A nationwide awareness campaign to promote clean sport, educate athletes on anti-doping regulations, and encourage ethical participation.
• PEFI Merchandise Branded merchandise and apparel sold to members, supporters, and the general public through PEFI's online channels.
• PEFI Publications Educational publications and printed materials supporting PEFI's mission to advance sports knowledge, education, and culture in India.

Quantifiable outcome

• Engaged over 1 million participants across 250+ cities in Major Dhyan Chand Rashtriya Khel Mahotsav 2025
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor, core and flagship.

• Brahma KumarisminorStrategic or Co-development Partner · 24 August 2025Partner in Cycling Expedition Pedal for Pride and Mind Power Workshop for Excellence in Sports. Collaboration for holistic athlete development combining mental and spiritual wellness.
• National Anti-Doping Agency (NADA), IndiacoreStrategic or Co-development Partner · 22 August 2025Joint organization of Anti-Doping and Nutrition Awareness Workshops across India. PEFI collaborates with NADA to educate athletes, students, and educators about clean sport and anti-doping regulations.
• Institute for Sports And Fitness Development (ISFD)minorStrategic or Co-development Partner · 26 July 2024Accredited training provider for International Association of Therapists (IAOTH), collaborating on Champion's Mindset Sports Psychology Workshop.
• Susana Methodist Girls BEd College, RoorkeeminorStrategic or Co-development Partner · 12 July 2024Host institution for International Conference on Sustainable Development Goals and Education in association with PEFI.
• Yoglogue, Ashtyoga (YACEP)minorStrategic or Co-development Partner · 24 May 2024Collaborators for Science of Mindfulness workshop with support from Indian Yoga Association (Personnel Certification Body).
• Institute for Sports & Fitness Development (ISFD)minorStrategic or Co-development Partner · 24 May 2024Accredited training provider for IAOTH, collaborating on mindfulness and sports psychology workshops. Also partner for sports nutrition workshops.
• Gujarat Technological University (GTU)coreStrategic or Co-development Partner · 1 December 2022Co-presenting Certificate Course for Gym Trainers and Certificate Course in Sports Facility Management. GTU's Centre for Continuing Education collaborates with PEFI for course delivery and certification.
• International Association of Physical Education and Sports (IAPES)minorStrategic or Co-development Partner · 24 September 2021International association collaborating with PGDAV College and PEFI for International Webinar on Genetics and Sports Sciences.
• Ministry of Youth Affairs & Sports, Government of IndiacoreStrategic or Co-development PartnerPEFI operates under the aegis of the Ministry, organizing national level programs and receiving recognition as National Sports Promotion Organization. The Ministry provides support for initiatives like the Major Dhyan Chand Rashtriya Khel Mahotsav.
• Krafton IndiaflagshipGTM or Marketing PartnerCSR partner supporting the Athlete Aspire Program - a national talent scouting initiative to identify and support future sports icons. This is a flagship CSR initiative for talent identification in sports.
• AmwayminorGTM or Marketing PartnerCorporate partner with logo displayed on PEFI website partners section.
• IndusInd BankminorGTM or Marketing PartnerCorporate partner with logo displayed on PEFI website partners section.
• ALIMCOminorGTM or Marketing PartnerCorporate partner (Artificial Limbs Manufacturing Corporation of India) with logo displayed on PEFI website partners section.
• Sports Authority of India (SAI)coreStrategic or Co-development PartnerPEFI works with SAI for sports development initiatives, including participation in International Symposiums and collaboration on athlete development programs.
• Fit IndiacoreStrategic or Co-development PartnerCollaboration for fitness promotion campaigns and initiatives. Fit India is a government movement for physical fitness.
• Lakshmibai National College of Physical Education (LNCPE)coreStrategic or Co-development PartnerCollaboration on sports science initiatives and hosting of International Symposium on Sports Specific Strength & Conditioning 2026 at SAI LNCPE Thiruvananthapuram.
• Khelo IndiacoreStrategic or Co-development PartnerGovernment program for sports development. PEFI supports Khelo India initiatives and talent identification under Khelo India Rising Talent Identification (KIRTI).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sports Authority of India (SAI): India's apex sports-promotion body under the Ministry of Youth Affairs & Sports. Both PEFI and SAI run training programs, certification courses, and athlete development; SAI is also one of PEFI's named partners for diploma delivery.
• Reliance Foundation Youth Sports: Corporate foundation running nationwide grassroots sports and youth-athlete development programs. Comparable in mission, scale, and CSR-driven funding model, and a strong alternative channel for both sponsors and participants.
• Khelo India: Government of India national program for grassroots sports development and talent identification, in which PEFI participates through KIRTI. Overlaps directly with PEFI's talent identification and mass-participation mandate.
• Lakshmibai National College of Physical Education (LNCPE): National-level physical education teacher-training college under SAI; collaborates with PEFI on the International Symposium on Sports Specific Strength & Conditioning 2026. Directly comparable in physical-education teacher training and certification.
• Netaji Subhas National Institute of Sports (NSNIS), Patiala: India's premier national sports coaching institute, jointly offering PEFI's One Year Diploma in Sports Performance Analysis. NSNIS competes and collaborates in the same sports-coaching certification market.

Broad incumbents

• Indian Olympic Association (IOA): Apex Olympic body in India responsible for athlete representation and sports federation coordination. Operates broadly in the same sports-development space with overlapping talent-identification and program-delivery mandates.
• National Sports Development Fund (NSDF): Government-administered fund supporting Indian sports development through grants to athletes and organizations. Overlaps with PEFI's mission of channeling government and CSR funds into grassroots sports promotion.

Emerging players

• Institute for Sports & Fitness Development (ISFD): Accredited training provider collaborating with PEFI on sports psychology, sports nutrition, and mindfulness workshops. Operates in the same sports-coaching continuing-education niche with overlapping course offerings.
• Decathlon India Foundation: Sports retailer's CSR arm running grassroots sports-development and coaching programs in India. Comparable audience and community-based delivery, with corporate-funded operating model similar to PEFI's CSR-backed approach.

Others

• National Anti-Doping Agency (NADA), India: Government body for clean-sport regulation in India. PEFI partners with NADA on awareness workshops; functionally complementary rather than competitive, but a related ecosystem participant in the Indian sports landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pefindia
• YouTubeyoutube.com/@pefi
• Facebookfacebook.com/pefindia
• LinkedInlinkedin.com/company/physical-education-foundation-of-india-pefi
• Instagraminstagram.com/pefi_india

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Physical Education Foundation of India