Name

Shiny Entertainment

Legal name

Shiny Labs Inc.

Website

https://shiny.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Collectibles & NFT-Backed Trading Cards

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sports Collectibles Marketplace & Auction Platforms (CRAMAOAI)

akta.pro secondary industries

Sports NFTs & Collectibles Marketplaces (FSADANAH), Trading Cards & Collectibles NFT Marketplaces (FSADANAI), NFT Custody, Wallets & Asset Management (collectibles wallets, vaults, portfolio tools) (FSAPAFAF)

Keywords

• Digital collectibles platform
• NFT trading cards
• Graded card marketplace
• Pokemon card packs
• Physical card redemption

Headquarters

HQ city

Laguna Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Infrastructure, Operations, Technology or R&D, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Pack Sales: Primary revenue from selling digital packs containing PSA-graded trading cards. Packs range from $15 (Pokemon Beginner Pack) to $250 (Pokemon Legendary Pack). Each pack guarantees one PSA-authenticated card plus 5 years of vault storage and insurance.
2. Marketplace Trading Fees: Peer-to-peer marketplace for trading cards. 4% seller fee on marketplace transactions. $0 upfront cost to list cards. Buyer fees are 0%.
3. Pawnshop/Buyback: Optional buyback of cards through Pawnshop feature at market-determined prices, subject to treasury liquidity availability. Fees vary: 0% fresh window fee within 24 hours, standard fee of 4% (optimal) or 0% (default) depending on conditions.
4. Physical Redemption Fulfillment: Users can redeem physical cards for delivery. Revenue from shipping, handling, insurance, customs duties, taxes, and vault withdrawal/handling fees charged by vault providers.
5. Storage Renewal: Initial pack purchase includes 5 years of vault storage. Beginning in Year 4, users can renew storage for additional terms at pricing communicated in advance.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Shiny operates a digital collectibles platform where users purchase randomized digital packs (priced $15-$250) containing PSA-graded Pokemon and One Piece trading cards. Each pack is represented as an NFT backed 1:1 by a physical card held in secure vault storage with 5 years of included insurance. Users can hold, trade on a peer-to-peer marketplace, quick-sell back to the platform via Pawnshop, or redeem the physical card for shipment. Pack outcomes are randomized using a drand-based commit-reveal protocol for verifiable fairness.

Product overview

Shiny is a digital collectibles platform that combines NFT technology with physical trading card collectibles. The platform operates as a unified system consisting of multiple digital pack products (Pokemon Beginner Pack, Pokemon Starter Pack, Daily Card Pack, Pikachu Hunter Pack, Pokemon Pro Pack, Pokemon Elite Pack, Pokemon Legendary Pack, and Grand Line Pack) that offer randomized PSA-graded Pokemon and One Piece cards with verifiable on-chain randomness. Supporting infrastructure includes a peer-to-peer Marketplace for card trading, Pawnshop for quick sell/buyback liquidity, Vault Storage for physical card custody with 5 years insurance, Physical Redemption for shipping cards to users, Pack Battles for competitive opening, XP & Rewards system for engagement, and Referral Program for user acquisition. Cards are backed 1:1 by physical PSA-graded cards held in secure vault storage, with NFTs serving as proof of ownership for the underlying physical asset.

Differentiator

Problem solved

Functional benefit

Products and services

• Pokemon Beginner Pack Entry-level digital pack at $15 per pack containing a randomized PSA-graded Pokemon card. Part of the ENTRY odds profile with published tier boundaries and expected value of $15.99. Each pack includes 5 years of vault storage and insurance.
• Pokemon Starter Pack Mid-tier digital pack at $25 per pack containing a randomized PSA-graded Pokemon card. Part of the STANDARD odds profile with 0.5% S-tier odds and expected value of $26.25. Includes 5 years of vault storage and insurance.
• Daily Card Pack Limited-edition digital pack at $50 featuring randomized PSA-graded Pokemon cards. STANDARD odds profile with 0.5% S-tier odds and expected value of $56.50.
• Pikachu Hunter Pack Specialized Pokemon-themed digital pack at $50 with 1% S-tier odds (highest of any pack) and S-tier values reaching up to $3,000. Expected value of $50. STANDARD odds profile.
• Pokemon Pro Pack Digital pack at $50 per pack with 0.5% S-tier odds and expected value of $52.50. STANDARD odds profile.
• Pokemon Elite Pack Premium digital pack at $100 with PREMIUM odds profile, 0.5% S-tier odds, and expected value of $105. S-tier values range from $400-$4,000.
• Pokemon Legendary Pack Highest-tier Pokemon digital pack at $250 with PREMIUM odds profile. S-tier values average $2,674.72 and reach up to $10,000. Expected value of $262.
• Grand Line Pack (One Piece) One Piece themed digital pack at $100 featuring PSA-graded One Piece trading cards. HIGH odds profile with S-tier average value of $900.90 and expected value of $106.
• Pack Battles Competitive pack opening feature where users create or join battles with entry fees, competing for the top pull value in open lobbies. Features past battle history with winner leaderboards.
• Marketplace Peer-to-peer trading platform for buying and selling PSA-graded cards. $0 upfront listing costs, 4% seller fee, 0% buyer fee. Supports card listings, purchases, and sales between users with optional quick sell for buyback.
• Pawnshop (Quick Sell/Buyback) Conditional liquidity option allowing users to sell cards back to the platform. Offers 7-day or 30-day duration terms with gross buyback rates ranging from 85-97% depending on pack type. Users can reclaim cards by settling the balance or keep funds.
• Vault Storage Secure physical card storage service with 5 years of vault storage and insurance coverage included with each pack purchase. Cards held in secure vault facilities operated by Shiny or third-party providers including PSA Vault.
• Physical Redemption Service allowing users to request physical delivery of PSA-graded cards backing their NFTs. Shipped with tracking and insurance. Digital version is burned upon redemption. International shipments sent DAP with recipient responsible for customs duties.

Quantifiable outcome

• Pack expected values exceed purchase price across most pack types (e.g., Daily Card Pack $50 purchase yields $56.50 expected value)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• drand (League of Entropy)coreTechnology or IntegrationDecentralized randomness beacon operated by ~15 independent organizations worldwide. Provides the cryptographic foundation for Shiny's provably fair pack opening system through commit-reveal randomization.
• PrivycoreTechnology or IntegrationThird-party authentication provider managing user accounts and embedded wallet infrastructure. Supports login via email, phone (SMS), Google account, and cryptocurrency wallets (MetaMask, Coinbase Wallet).
• CloudflarecoreTechnology or IntegrationWebsite security and performance provider. Handles DDoS protection, CDN, and related infrastructure services.
• PSA (Professional Sports Authenticator)coreTechnology or IntegrationThird-party grading and authentication service for physical trading cards. Cards in vault are professionally authenticated and graded by PSA. May include PSA Vault as third-party vault provider.
• Base (Coinbase L2)coreTechnology or IntegrationLayer 2 blockchain network on Ethereum for NFT minting. Primary blockchain for platform NFTs alongside Abstract.
• AbstractcoreTechnology or IntegrationBlockchain network for NFT transactions. Shiny expanding to Solana ecosystem per Discord announcements.
• eBaysupportingTechnology or IntegrationThird-party market data source used to derive estimated values and market pricing information displayed on the platform.
• TCGPlayersupportingTechnology or IntegrationThird-party market data source used for pricing estimates alongside eBay, PSA, and comparable market data.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Magic Eden: Magic Eden is a multi-chain NFT marketplace operating across Solana, Ethereum L2s, Bitcoin, and Polygon. It is a broader incumbent whose collectibles vertical overlaps with Shiny's NFT trading flow and on which collectors could trade Shiny-minted NFTs.
• eBay: eBay is a broad, established online marketplace with a deep secondary market for graded Pokemon, One Piece, and sports cards. Shiny uses eBay as a pricing data source and competes with it for card trading volume, but eBay's footprint is far wider and not specialty-focused on NFT-backed collectibles.

Direct peers

• TCGplayer: TCGplayer is a leading marketplace for trading card games, including Pokemon and One Piece TCG. Shiny already uses TCGplayer pricing as a market data source for its pack fairness displays, and TCGplayer represents the incumbent physical marketplace whose liquidity and trader base Shiny is trying to digitize.
• Courtyard.io: Courtyard is a digital collectibles platform that tokenizes PSA-graded sports and trading cards as NFTs on Flow and Base, with physical cards held in vault custody. It is the closest direct competitor to Shiny, mirroring the NFT-backed graded-card model across Pokemon, sports, and TCG categories.
• Collector Crypt: Collector Crypt is a Pokemon-focused digital trading card platform that issues NFTs tied to graded physical cards and offers pack openings, marketplace trading, and redemptions. It directly overlaps Shiny's core Pokemon pack and redemption product line and competes for the same collector wallet.
• Goldin Auctions: Goldin is a sports and trading card auction house that handles high-value graded cards. While its primary format is traditional auction rather than NFT-backed pack opening, it competes for the same high-end collector demand that drives Shiny's Legendary and Elite packs.
• PWCC Marketplace: PWCC is a trading card marketplace and vaulting service specializing in graded sports and TCG cards. Its combination of physical vaulting and online trading makes it directly comparable to Shiny's vault plus marketplace structure.
• Alt (alts.co): Alt describes itself as an alternative asset platform that tokenizes and trades physical collectible assets, including trading cards. Its RWA approach to collectibles overlaps directly with Shiny's NFT-backed graded-card model.

Emerging players

• Whatnot: Whatnot is a live-shopping and marketplace platform with a large Pokemon and TCG vertical, and it has expanded into authentication and vaulting services. It represents a competing digital-first distribution model for graded cards, though without Shiny's NFT tokenization layer.
• Rally.io: Rally is a platform that issues creator- and collectible-linked tokens on blockchain, with secondary trading. Its collectibles-tokenization model and audience of crypto-native collectors are comparable to Shiny's NFT/Crypto Collector segment, though without 1:1 physical card backing.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shinylabs
• LinkedInlinkedin.com/company/shiny-entertainment

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiny Entertainment