2ndFLOOR

What 2ndFLOOR does

2ndFLOOR is a confidential, anonymous youth helpline serving New Jersey residents ages 10–24, operated as a program of the nonprofit 180 Turning Lives Around Inc. (Tax ID 22-213-0220) and headquartered at 1 Bethany Road, Building 3, Suite 42 in Hazlet, New Jersey. The service is staffed 24/7/365 by trained counselors holding Bachelor's or Master's degrees in Psychology, Social Work, or related fields (many with 10+ years of experience and active engagement in NJ schools), and covers topic areas including bullying, dating, disordered eating, family, health and fitness, LGBTQIA+, mental health, sexuality, school stress, and substance abuse.

The core product is a 24/7 phone-and-text helpline (1.888.222.2228) accessible without an account, login, or appointment. Access channels include a mobile application on iOS and Android that provides 1-on-1 confidential chat, a moderated anonymous message board for peer and counselor discussion, and downloadable social-media toolkits, posters, brochures, and palm cards for distribution through schools and community organizations. The technology stack is a combination of call-center infrastructure, a self-contained mobile app, and an online forum; no public API or AI/ML capabilities are disclosed.

2ndFLOOR is fully free to end users and generates revenue through a mix of state funding (New Jersey Department of Children and Families), individual and corporate donations processed online, by mail, by phone, and through workplace giving programs. The organization distributes cost-per-impact metrics ($10 ≈ 5–7 calls; $200 per Master's-level counselor per 8-hour shift; $434 per 40-hour volunteer training class; $105/week for message board responses) to support fundraising. Its go-to-market is community-led: schools, agencies, programs, and professionals act as referrers, while parents and educators access dedicated resource sections ('For Professionals,' 'For Parents') to channel youth into the service. The organization is classified as private with 1–10 employees, operates exclusively in the United States (specifically New Jersey), and lists no funding rounds, M&A activity, leadership changes, or product launches beyond the existing service suite.

Name

2ndFLOOR

Legal name

180 Turning Lives Around Inc.

Website

https://2ndfloor.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

2ndFLOOR is a free, anonymous, 24/7 New Jersey youth helpline for ages 10–24, operated as a program of 180 Turning Lives Around Inc. and funded by the NJ Department of Children and Families, offering phone, text, mobile app, and message board support.

Ownership category

akta.pro rank

Product category

Youth Crisis Helpline Services

NAICS

Child and Youth Services (62411), Social Assistance (624), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

akta.pro secondary industry

Wraparound Student Support & Case Management Services (At-Risk K–12) (EDAJAEAJ)

Keywords

• Youth helpline services
• Confidential crisis support
• Mental health counseling
• Anonymous peer support
• Mobile helpline app

Headquarters

HQ city

Hazlet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: Individual and corporate donations accepted online, by mail, by phone, or through workplace giving programs. Tax-deductible gifts processed with Tax ID 22-213-0220. $10 donation allows 2NDFLOOR phone counselors to answer 5-7 calls.
2. Government Funding: Funded by New Jersey Department of Children and Families as part of state-supported youth services.
3. Workplace Giving: Monthly pre-tax contributions through workplace giving programs where employees designate 2NDFLOOR to receive support.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

2ndFLOOR is a free, confidential, anonymous 24/7 youth helpline serving New Jersey residents ages 10-24 across topics such as mental health, bullying, dating, family problems, sexuality, substance abuse, disordered eating, LGBTQIA+, and school issues. Service is delivered via phone (1.888.222.2228), text, an iOS/Android mobile app with 1-on-1 chat and peer message boards, and an online anonymous message board. It is operated as a program of the nonprofit 180 Turning Lives Around Inc.

Product overview

2NDFLOOR is a single unified youth helpline service rather than a modular platform. The core offering consists of a 24/7 confidential helpline (phone/text/chat) staffed by professional counselors, supplemented by a mobile app that provides 1:1 chat support and access to moderated message boards. The organization also distributes educational materials and maintains dedicated resource sections for professionals, parents, and youth across 10 topic areas including Mental Health, Bullying, Dating, LGBTQIA+, and Substance Abuse. Funded by the New Jersey Department of Children and Families and operated by 180 Turning Lives Around Inc., the service targets New Jersey youth ages 10-24.

Differentiator

Problem solved

Functional benefit

Products and services

• 2ndFLOOR Mobile App Free, anonymous mobile application (iOS/Android) offering 1-on-1 confidential chat support with trained counselors, access to an anonymous peer message board, and daily inspiration content for NJ youth ages 10-24. No account or login required.
• 2ndFLOOR Helpline (Phone and Text) Free, anonymous, confidential phone and text helpline available 24/7/365 at 1.888.222.2228, staffed by trained counselors (many with 10+ years of experience and Bachelor's or Master's degrees in Psychology or Social Work), providing free support to NJ youth ages 10-24.
• 2ndFLOOR Message Board Anonymous online message board where NJ youth ages 10-24 can type rather than talk, posting about problems at home, school, friendships, stress, anxiety, sexuality, drugs, violence, or abuse. Moderated by 2ndFLOOR counselors.

Quantifiable outcome

• 2NDFLOOR phone counselor can answer 5-7 calls with a $10 donation
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 180 Turning Lives Around Inc.coreStrategic or Co-development Partner2NDFLOOR is a program of 180 Turning Lives Around Inc., a nonprofit organization dedicated to supporting youth and families in New Jersey. The parent organization provides operational support, oversight, and infrastructure for the youth helpline program.
• New Jersey Department of EducationminorStrategic or Co-development PartnerProvides guidance on educational resources, special education services, and parent involvement programs. Collaborates on HIB (Harassment, Intimidation, and Bullying) prevention resources.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Trevor Project: 24/7 crisis line and digital support services specifically for LGBTQIA+ youth. 2NDFLOOR explicitly covers LGBTQIA+ topics, making Trevor a closely comparable specialty peer even though 2NDFLOOR serves a broader topic set within NJ.
• TeenLine: Youth-operated helpline offering phone, text, and email support for teens; overlaps directly with 2NDFLOOR's youth-led volunteer model and multi-channel service delivery.
• Crisis Text Line: Text-based crisis support staffed by trained volunteers; mirrors 2NDFLOOR's text and chat-based service delivery channels and youth-focused mission at national scale.
• National Runaway Safeline: 24/7 crisis line serving at-risk youth and families, addressing runaway, homelessness, and family conflict topics that overlap with several of 2NDFLOOR's 10 support categories.
• 988 Suicide & Crisis Lifeline: National 24/7 crisis call/text line for mental health crises; directly comparable to 2NDFLOOR as a free, confidential, anonymous crisis support channel for youth and adults, operating at national rather than state scale.
• Boys Town National Hotline (Hopeline): National 24/7 helpline for youth and parents covering similar topics (bullying, family conflict, mental health, substance abuse); comparable operating model and target demographic to 2NDFLOOR.

Others

• Big Brothers Big Sisters of America: Youth mentoring nonprofit serving similar at-risk youth populations and partnering with schools; thematically adjacent rather than a direct service competitor to a helpline operator like 2NDFLOOR.

Emerging players

• Active Minds: Youth mental health nonprofit mobilizing student-led chapters on college and high school campuses; comparable youth mental health mission with overlapping school distribution channels that 2NDFLOOR also targets.
• The Jed Foundation: Nonprofit focused on youth and young adult mental health, with school- and college-based programs; comparable population and behavioral health mission but with a programmatic rather than helpline delivery model.

Broad incumbents

• Boys & Girls Club of America: Nationwide youth development nonprofit with local club sites; broader portfolio (after-school programs, mentoring) but overlapping youth services and community-led distribution channels relevant to 2NDFLOOR's school-and-community outreach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/2ndflooryouthhelpline
• Instagraminstagram.com/2ndflooryouthhelpline
• Xx.com/2NDFloorNJ

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2ndFLOOR