Inca Financial Service

What Inca Financial Service does

Charlton Baker is a UK-based accounting and financial advisory firm headquartered in Wantage, England, operating through a network of nine regional offices across the South West of England (Bath, two in Bristol, Devizes, Marlborough, Melksham, Thatcham, Trowbridge, and Wantage). The firm was originally founded in 2002 as Inca Accountants and has recently rebranded to Charlton Baker following a merger/restructuring that consolidated Inca Accountants into the larger Charlton Baker entity, with the legal entity Charlton Baker Limited serving as the operating company. The firm serves small and medium-sized business owners as well as individuals, offering a portfolio of eight core service lines: Accounting, Audit & Business Tax; Bookkeeping & Payroll; Business & Tax Advisory; Crypto Tax (including a niche educational podcast, The Crypto Crunch); Personal Tax; R&D Tax Credits; Wealth, Wills & Probate; and Making Tax Digital compliance support. Its value proposition is multi-disciplinary financial guidance under one roof, positioning itself around client "financial freedom" rather than pure compliance work.

The business model is a traditional professional services delivery model: fee-based engagements scoped per client, distributed through a regional office network and supplemented by a client portal for ongoing service. Revenue is generated via project-based and recurring advisory billing across the eight service lines, with quote-based pricing that is not publicly disclosed. Marketing is conducted through a multi-channel organic presence (LinkedIn, Facebook, Twitter, Instagram, YouTube) plus a monthly eNewsletter, and the firm is investing in thought leadership around the cryptocurrency tax niche. There is no proprietary technology platform, no disclosed AI/automation capability, and no venture funding or M&A history beyond the recent rebrand/absorption of Inca Accountants into the Charlton Baker brand.

Name

Inca Financial Service

Legal name

Charlton Baker Limited

Website

https://inca-accountants.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Charlton Baker is a UK accounting and financial advisory firm operating nine regional offices across southern England, serving SMB owners and individuals with accounting, tax, bookkeeping, payroll, wealth, and crypto tax services following the recent absorption of Inca Accountants.

Ownership category

akta.pro rank

Product category

Professional Accounting and Tax Advisory

NAICS

Offices of Certified Public Accountants (541211)

SIC

Finance Services (6199)

akta.pro primary industry

Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)

akta.pro secondary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Accounting services
• Tax advisory
• Bookkeeping payroll
• Wealth management
• Audit services

Headquarters

HQ city

Wantage

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Accounting and Tax Advisory: The firm generates revenue through professional services billing for accounting, audit, tax advisory, bookkeeping, payroll, wealth management, and related financial services. Clients are billed for ongoing advisory services and project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Inca Financial Service (operating as Charlton Baker, formerly Inca Accountants) provides professional accounting, audit, business tax, bookkeeping, payroll, personal tax, crypto tax, R&D tax credits, and wealth/wills/probate services. The firm delivers these services through a regional network of offices across England to business owners and individuals seeking comprehensive financial compliance and advisory support.

Product overview

Inca Accountants (now operating as Charlton Baker) offers a unified portfolio of professional accounting and financial services. The core offering includes eight distinct but complementary service lines: Accounting, Audit & Business Tax; Bookkeeping & Payroll; Business & Tax Advisory; Crypto Tax (including The Crypto Crunch Podcast); Personal Tax; R&D Tax Credits; Wealth, Wills & Probate; and Making Tax Digital. These services are designed to provide comprehensive financial freedom support for both individual and business clients, ranging from day-to-day bookkeeping to strategic tax planning and estate management.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting, Audit & Business Tax

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights6 records

Direct peers

• PKF Francis Clark: Regional accountancy firm headquartered in the southwest of England (with offices including Bath, Bristol, Exeter, Plymouth and Salisbury) offering accounting, tax, audit, wealth management and corporate finance to SMEs — directly comparable to Charlton Baker's SW England regional full-service model.
• Bishop Fleming: Top-40 UK accountancy firm with a strong southwest England office network (Bath, Bristol, Exeter, Plymouth, Torquay, Truro) covering accounting, tax, audit, payroll and wealth advisory — closely comparable in geography and service mix to Charlton Baker.
• Kreston Reeves: Regional UK accountancy and advisory firm (Kent/London/South East) offering accounting, tax, audit, wealth management, payroll and probate — comparable multi-disciplinary mid-tier practice profile to Charlton Baker's SW England operation.

Broad incumbents

• MHA (formerly MacIntyre Hudson): Top-20 UK accountancy and advisory firm with a regional office network covering accounting, tax, audit, wealth and corporate finance — comparable multi-service offering at meaningfully larger scale.
• Crowe UK: Top-10 UK accountancy firm with regional offices providing accounting, tax, audit, advisory and wealth management — overlaps directly with Charlton Baker's mid-tier regional practice positioning.
• RSM UK: Top-10 UK mid-tier accountancy and advisory firm with regional offices across England — comparable full-service accounting, tax, audit and wealth advisory mix at significantly larger scale.
• BDO UK: Major global accountancy and advisory network with UK regional offices covering accounting, tax, audit and advisory — a broad incumbent whose mid-market SME offering competes with regional UK practices such as Charlton Baker.
• Azets: Top-10 UK accountancy and advisory group operating a regional multi-office model with accounting, tax, audit, payroll and wealth services — a broader incumbent consolidator with overlapping SW England exposure.
• Mazars UK: Global top-tier accountancy and advisory firm with a UK regional office network delivering audit, tax, accounting and consulting services to SMEs and mid-market clients — overlaps with Charlton Baker's mid-market SW England base.
• Wilkins Kennedy (Azets): Mid-tier UK accountancy firm now part of Azets, with offices across southern England offering accounting, tax, audit, payroll, wealth and corporate finance — comparable services at larger scale than Charlton Baker.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/incaaccountants
• YouTubeyoutube.com/channel/UC7VZw9rPlDKOPJcUnCkk2kg
• Facebookfacebook.com/CharltonBakerLimited
• LinkedInlinkedin.com/company/charlton-baker
• Instagraminstagram.com/charltonbakerlimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inca Financial Service