Canvayo

What Canvayo does

Canvayo is a modular, WordPress-based website-as-a-service platform operated by the German digital agency lottaleben media GmbH. It was launched in mid-2020 and targets primarily German SMBs, municipalities, and selected verticals (notably pharmacies) in the DACH region with a pre-integrated stack that bundles hosting (AWS with CloudFront CDN), maintenance, security updates, GDPR/DSGVO compliance tooling (delivered via partnership with eRecht24), SEO and analytics integrations (Google Analytics, Matomo Cloud, Sistrix), newsletter (CleverReach), and a multi-site management dashboard.

The core technology is a WordPress CMS foundation extended with proprietary modules and templates developed over the parent agency's 15+ years of web development experience. The company offers tiered subscription packages (M, L, XL, plus an Enterprise tier and a vertical-specific Apotheken/Pharmacy package) with one-time setup fees ranging from €1,990 to €4,990 plus monthly recurring charges, 12-month contract terms, and supplementary professional services billed at €30 per 15-minute increment.

The business model is subscription recurring supplemented by setup fees and professional services revenue. The go-to-market is primarily direct sales through the website with quote-based pricing, supplemented by the parent agency's implementation/support services, a dedicated pharmacy sales motion, content/SEO marketing, PR, and active social channels (Facebook, Instagram). The company operates with approximately 15 employees split between Nürnberg (legal headquarters) and Belo Horizonte, Brazil, with no disclosed external funding.

Name

Canvayo

Legal name

lottaleben media GmbH

Website

http://www.canvayo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Canvayo is a German modular WordPress-based website-as-a-service platform for DACH SMBs, pharmacies, and municipalities, bundling AWS hosting, GDPR compliance, and MarTech integrations into tiered subscriptions, operated by digital agency lottaleben media GmbH.

Ownership category

akta.pro rank

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website Subscription Packages: Recurring monthly subscription model with tiered packages (M, L, XL) providing website hosting, maintenance, security updates, and platform features. Each tier includes one-time setup fee plus monthly recurring charges.
2. Professional Services & Custom Development: Additional agency services for design, content creation, SEO strategy, and marketing concepts billed at €30 per 15-minute increment. Enterprise custom development available on request.
3. Support Services: Tiered support packages with 1st level support included, 2nd level support at €25 per 15 minutes, and coaching/consulting available on request for L and XL packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Canvayo is a modular, WordPress-based website platform offered as subscription packages (M, L, XL, Enterprise) with AWS cloud hosting, integrated GDPR compliance, multi-site management, SEO and analytics tools, and vertical-specific solutions for pharmacies. The platform is built and maintained by lottaleben media GmbH and includes hosting, SSL, maintenance, security updates, and support in subscription pricing.

Product overview

Canvayo is a modular WordPress-based website platform offered by lottaleben media GmbH, comprising a core platform (Canvayo Website-Suite) with multiple pricing tiers: M-Paket (Medium), L-Paket (Large), XL-Paket, and Enterprise. The platform includes vertical-specific solutions such as Canvayo für Apotheken (Pharmacy Package). Additional tools like the Corona-Radius-Rechner are available. Core features include web forms, product catalogs, newsletters, SEO tools, multilingual support, analytics integrations, and compliance features. Hosting, SSL, maintenance, and support are included across all packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Canvayo Website-Suite A modular WordPress-based website platform enabling businesses to create and manage professional websites with built-in marketing, sales, and communication tools. The platform provides pre-configured modules for web forms, product catalogs, newsletters, SEO, and compliance features, and is offered to businesses, service providers, and municipalities.
• Canvayo für Apotheken (Pharmacy Package) Specialized website solution for German pharmacies with pre-configured modules for e-prescription, prescription pre-orders, pharmacy emergency service calendar, lending services, and Superchat integration. Includes 6 months free pharmacy emergency service and is offered as a vertical-specific subscription (Apotheken MEDIUM).
• Canvayo Corona-Radius-Rechner Interactive web-based tool calculating 15km movement radius based on municipality boundaries during COVID-19 hotspots. Supports GPX route file upload for tour compliance checking and live location verification for the general public.
• Canvayo Professional Services & Custom Development Additional agency services for design, content creation, SEO strategy, and marketing concepts billed at €30 per 15-minute increment, with enterprise custom development available on request. Targeted at Canvayo customers needing additional implementation support.

Quantifiable outcome

• Turbo launch capability: Comprehensive internet portals can be launched in very short timeframes (sportlicher zeitlicher Vorlauf)
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS provides cloud hosting infrastructure for Canvayo's platform, including Amazon CloudFront CDN for content delivery. Canvayo uses AWS EMEA SARL for hosting with EU Standard Contractual Clauses for data transfers. AWS DPF certification enables compliant US data processing.
• eRecht24coreTechnology or IntegrationeRecht24 provides legal compliance tools and templates integrated into Canvayo's platform for privacy policies, cookie consent, and legal compliance features.
• Google (Analytics, Ads, Tag Manager, Fonts)coreTechnology or IntegrationGoogle provides web analytics (Analytics v4), conversion tracking, ad management, tag management, and font services integrated into the Canvayo platform.
• Meta Platforms (Facebook Pixel)coreTechnology or IntegrationMeta Facebook Pixel integrated for website analytics, conversion tracking, personalized advertising, and ad targeting on the Canvayo platform.
• CleverReachcoreTechnology or IntegrationNewsletter dispatch and management platform integrated into Canvayo for email marketing campaigns, subscriber management, and newsletter analytics.
• PipedrivecoreTechnology or IntegrationCRM system used by Canvayo/lottaleben for customer data management, sales process organization, and customer communication management.
• Matomo CloudcoreTechnology or IntegrationPrivacy-friendly website analytics alternative to Google Analytics, available as integrated option in L and XL Canvayo packages.
• WordPresscoreTechnology or IntegrationWordPress CMS forms the foundation of Canvayo's platform, leveraging its ease of use and stability as one of the world's most successful content management systems.
• lottaleben media GmbHcoreImplementation/ SI/ Consulting PartnerDigital agency and parent company of Canvayo. Develops, maintains, and supports the Canvayo platform while also implementing customer websites. 15+ years of digital agency experience serving German Mittelstand companies. Representatives: Andreas Ochs and Daniel Kreiss.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wix: Global self-serve website builder offering modular, no-code site creation with integrated hosting, SEO, marketing, and commerce tools. Directly comparable to Canvayo's core product (modular website suite for SMBs) but at vastly greater scale and broader geographic reach.
• Squarespace: Design-forward all-in-one website builder targeting SMBs and creators with built-in hosting, templates, commerce, and marketing tools. Overlaps with Canvayo's positioning of a complete website solution with included hosting, design, and SEO capabilities.
• Webflow: Visual website builder for designers and businesses producing responsive sites with CMS, hosting, and ecommerce built in. Comparable to Canvayo in offering modular, customizable websites with bundled hosting and integrated marketing/SEO features.
• Jimdo: Hamburg-based website builder with strong DACH presence offering all-in-one site creation, hosting, and ecommerce for SMBs. Directly comparable to Canvayo on geography, target customer (German SMBs), and product (modular site builder with bundled services).
• WordPress.com (Automattic): Hosted WordPress platform offering site building, hosting, and managed services on the same CMS foundation that Canvayo's platform is built upon. Closest direct technology peer given the shared WordPress base and SMB/enterprise target customers.
• Hostinger: Global low-cost hosting and website builder platform with strong SMB and creator focus, including AI-assisted site creation. Comparable to Canvayo as an all-in-one website + hosting + marketing solution targeting price-sensitive SMBs.

Broad incumbents

• 1&1 IONOS: Large German hosting and cloud provider offering domain registration, hosting, site builder, and a broad SMB-focused digital services portfolio. Comparable to Canvayo for German SMBs seeking an integrated website + hosting solution from a major incumbent.
• Strato: Major German web hosting provider offering domain, hosting, site builder, and email services primarily to SMBs. Comparable to Canvayo as a German-market alternative for bundled website + hosting solutions, though Strato is a broader incumbent rather than a specialized builder.
• SiteGround: Managed hosting provider with website building and WordPress-specific tools (SiteGround SG Site Builder) targeting SMBs. Comparable to Canvayo for WordPress-based managed website solutions, particularly for SMB customers seeking bundled support and security.
• GoDaddy: Global domain, hosting, and website builder (GoDaddy Websites + Marketing) incumbent with broad SMB reach. Comparable to Canvayo for SMB customers seeking an integrated website solution with marketing tools, though at a much larger scale and global footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Canvayo
• Instagraminstagram.com/canvayo

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canvayo