What Goat and Monkey does

Goat and Monkey is a privately held UK creative studio founded in 2005 by Sally and Joel Scott, operating as a core company of two that scales with award-winning collaborators to produce award-winning immersive experiences spanning digital, theatrical, and game formats. The studio's portfolio includes site-specific immersive theatre (A Little Neck at Hampton Court Palace for Historic Royal Palaces), large-scale alternate reality games (The Seed, Victorian Spy School), VR experiences built on Unreal Engine and Unity for headsets such as Oculus Quest (We Alone VR, Get Punked! VR, Flood.XR), touring family productions (The Pirate Cruncher), and interactive online stories (Fathom, premiered at Leeds2023). Underlying technology includes motion capture, hand tracking, binaural audio, projection mapping, ARG platforms, and interactive digital storytelling.

The company's business model is project-based and service-oriented: bespoke commissions for cultural institutions, museums, historic venues, and arts organisations; national UK touring productions licensed to theatres and festivals; R&D projects funded by Arts Council England, Creative XR, Digital Catapult, and BFI; and digital experiences distributed online or at festivals. Pricing is bespoke, quote-based, and contract-driven rather than standardised. Go-to-market is direct, event-driven, and relationship-led via email outreach and a portfolio website, with earned media in The Guardian and Financial Times providing brand reinforcement. Customers include Historic Royal Palaces, Kew Royal Botanical Gardens, West Sussex County Council, the BBC, the Barbican, Brighton Dome, and Balich Wonder Studio; the studio also partners with Megaverse Studios, Visualise VR, Punchdrunk International, and David Varela on co-creations. Geographic reach is anchored in the UK with selected international R&D collaborations spanning Shanghai, Saudi Arabia, and Cannes XR.

Name

Goat and Monkey

Legal name

Goat and Monkey Productions Ltd

Website

https://goatandmonkey.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Goat and Monkey is a privately held UK studio founded in 2005 that designs and produces award-winning immersive experiences spanning VR, alternate reality games, site-specific theatre, and touring productions for cultural institutions, festivals, and family audiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Lewes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Commissioned Projects: Creating bespoke immersive experiences for cultural institutions, museums, historic venues, and arts organizations. Includes productions like A Little Neck (Historic Royal Palaces), The Perils of Poisonous Plants (Kew Gardens), and The Seed (West Sussex County Council).
2. Touring Productions: National UK touring shows performed at theatres and festivals. Includes The Pirate Cruncher (sold-out venues across UK) and Victorian Spy School (festival activations).
3. R&D and Development Projects: Research and development of new immersive technologies and experiences, often funded by arts councils and cultural grants.
4. Festival and Venue Licensing: Interactive online stories and immersive experiences premiered at festivals (Leeds2023) and licensed to venues across the UK.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Goat and Monkey designs and produces bespoke immersive experiences that blend live theatre, virtual reality, alternate reality games, and site-specific installations for cultural institutions, festivals, and family audiences across the UK. Their work spans commissioned productions at heritage venues, national touring theatre shows, and grant-funded R&D into new immersive technologies. Revenue is generated through project commissions, touring licences, and arts council grants.

Product overview

Goat and Monkey is a core company of two (Sally and Joel Scott) that creates award-winning immersive experiences combining digital, theatrical, and game elements. Since 2005, they have produced epic experiences including VR adventures (We Alone VR), alternate reality games (The Seed, Victorian Spy School), touring theatre productions (The Pirate Cruncher, The Devil Speaks True), site-specific installations (A Little Neck at Hampton Court), and interactive digital experiences (Fathom). Their portfolio spans immersive theatre, VR/XR technology, alternate reality games, family outdoor adventures, and educational university productions. The company collaborates with various studios including Megaverse Studios and Punchdrunk International, and their work ranges from intimate headphone-based experiences to large-scale touring shows across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• We Alone VR An epic first-person VR adventure built for Oculus Quest, featuring titan-sized creatures born from collective loneliness in a dystopian reimagining of rural England, 1985. Uses particle text, hand tracking, and motion capture performance. Targeted at VR and immersive experience audiences.
• Victorian Spy School A live Alternate Reality Game for families with children aged 6-12, featuring 25-minute spy adventures combining live action, online sleuthing, and wireless headphones. Designed for festivals and outdoor venues.
• The Seed A combined immersive theatre and online alternate reality game (ARG) treasure hunt inspired by Victorian plant hunters, with live action events across the Great Gardens of Sussex and global online participation. Co-created with David Varela.
• The Pirate Cruncher A touring family theatre production adapted from Jonny Duddle's bestselling picture book, featuring action, music, and shanties by Jon Boden (11 BBC Radio 2 Folk Awards winner). Performed at UK theatres including Connaught Theatre, Cornerstone, Artsdepot, Millfield, New Wolsey, Marlowe, MAC, Berry Theatre, and TOM.
• The Devil Speaks True An immersive theatrical exploration of Shakespeare's Macbeth told from Banquo's perspective, using wireless headphones, projection, scent, physical performance, and binaural sound design to examine the psychological effects of war. Featured in the Financial Times' Shakespeare 400 Years Round-up.
• The Perils of Poisonous Plants A family outdoor theatre game commissioned by Kew Royal Botanical Gardens, where audiences solve clues to help characters, featuring 90-minute missions and a final live performance. Played to 17,000 audience over three weeks at Kew Gardens.
• A Little Neck A sold-out immersive site-specific theatre production commissioned by Historic Royal Palaces at Hampton Court Palace, exploring the story of Anne Boleyn's final days. Co-created with Ali Taylor.
• The Unforgettable Mr Fog R&D Research and development project exploring dementia through interactive physical theatre for children aged 4-11 and their families, examining themes of confusion and family memory.
• Woyzeck Large-scale site-specific immersive theatre created with university musical theatre students, featuring multiple rooms, storylines, and characters with bespoke cueing systems for actors. Training production for immersive theatre techniques.
• Fathom An interactive online story experience spanning two weeks with five-minute daily chapters and missions, culminating in a potential invite to a secret immersive final chapter. Premiered at Leeds2023.

Quantifiable outcome

• 17,000 audience over three weeks for Perils of Poisonous Plants at Kew Gardens
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Megaverse StudioscoreTechnology or IntegrationCollaboration with Megaverse Studios on We Alone VR, building the epic first-person VR adventure for Oculus Quest. Also collaborated on Flood.XR with live mocap performers and audience tracking in Vive headsets.
• Visualise VRcoreTechnology or IntegrationPartnership on Get Punked! VR - Creative Director role at Visualise VR for interactive VR experience using 360 film, VR Unity, POIs, and 3D scans.
• David VarelacoreStrategic or Co-development PartnerCo-created The Seed with David Varela - an immersive theatre and online mystery treasure hunt.
• Ali TaylorcoreStrategic or Co-development PartnerCo-created A Little Neck with Ali Taylor - sold out immersive production at Hampton Court Palace.
• Balich Wonder StudioflagshipStrategic or Co-development PartnerAssociate Creative Director/Narrative role on NDA new live experience with Balich Wonder Studio, shaping development of international live event IP.
• Punchdrunk InternationalcoreStrategic or Co-development PartnerJoel Scott's former association as Associate Director and Creative Lead since 2016, co-directing LANDER 23 and working with AAA game IP for live experiences.
• West Sussex County Council / Great Gardens of SussexcoreGTM or Marketing PartnerCommissioned The Seed - a treasure hunt combining immersive theatre with online mystery elements.
• Kew Royal Botanical GardenscoreGTM or Marketing PartnerCommissioned The Perils of Poisonous Plants - played to 17,000 audience over three weeks.
• Historic Royal Palaces - Hampton Court PalacecoreGTM or Marketing PartnerCommissioned A Little Neck - sold out immersive production exploring Henry VIII's court.
• University Musical Theatre ProgramsminorStrategic or Co-development PartnerWoyzeck - stunning new commissions devised with final year students, training in immersive theatre.
• BBCcoreStrategic or Co-development PartnerNational touring immersive Punk VR game with BBC.
• Barbican TheatrecoreStrategic or Co-development PartnerGamified neighbourhood project at the Barbican Theatre.
• Brighton Dome and FestivalcoreStrategic or Co-development PartnerSally Scott serves as Producer and Programmer, specializing in immersive and digitally-focused work.
• Arts Council EnglandcoreGTM or Marketing PartnerSally Scott serves as Relationship Manager in Combined Arts.
• StoryFutures / Story Trails / BFIminorStrategic or Co-development PartnerPartners on Get Punked! VR project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• Instagraminstagram.com/goatandmonkey
• Xx.com/gandmtheatre
• Facebookfacebook.com/GoatandMonkey
• LinkedInlinkedin.com/company/goat-and-monkey

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goat and Monkey