IBT

What IBT does

IBT Institute Private Limited is an Indian coaching company founded in 2009 and headquartered in Jalandhar, Punjab. The company prepares candidates for Indian government-job competitive examinations including banking (IBPS, SBI, RBI), SSC, railways, insurance, CAT/MBA, teaching, and defence recruitment tests. IBT serves primarily graduate and 12th-pass job aspirants seeking public-sector employment, delivering preparation through a mix of classroom coaching (3-6 month programs), recorded video courses, online test series, printed study materials, and lifetime membership plans.

IBT's core technology stack centers on the Make My Exam digital platform, comprising a website and native Android/iOS applications hosting video lectures, online test series, current-affairs content, and e-books, supported by a Smart Class classroom delivery system, a CRM platform, and an internal R&D team that produces proprietary curriculum and 9-12 book study sets with 4,500+ practice questions. The company claims 1,000+ faculty members and a cumulative 1,00,000+ student selections across banking, SSC, and railways streams. Distribution combines direct-owned centers, 40+ franchise-operated locations across 23 Indian states, and the Make My Exam digital channel accessible nationwide.

The business model blends classroom coaching fees (Rs. 12,000-20,000 per program), online product sales (Rs. 324 for test series, Rs. 999 for video courses, Rs. 3,599 for correspondence courses), franchise onboarding investments (Rs. 2-5 lakhs per partner), and lifetime membership subscriptions (e.g., Rs. 16,000 for SSC CGL). IBT appears to be founder-owned with no disclosed external equity, having grown organically through franchise-driven geographic expansion rather than institutional funding.

Name

IBT

Legal name

IBT Institute Private Limited

Website

https://ibtindia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Jalandhar

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Classroom Coaching Fees: IBT generates primary revenue from coaching fees charged for classroom programs across banking, SSC, railway, insurance, and other competitive exam preparations. Fees vary by course duration and type, with courses ranging from 3-6 months
2. Online Course Sales: Revenue from video courses, online test series, and correspondence courses sold through Make My Exam platform. Products include video courses starting Rs. 999, test series from Rs. 324, course material from Rs. 350, and correspondence courses from Rs. 3599
3. Franchise Fees: IBT earns revenue through franchise partnerships, with franchisees required to invest Rs. 2-5 lakhs. Franchise partners pay for the right to use IBT's brand, curriculum, and operational support
4. Lifetime Membership: Students can purchase lifetime membership cards that provide access to coaching classes until selection, offering recurring revenue potential from each student

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

IBT Institute provides classroom and online coaching for government competitive examinations (Banking, SSC, Railways, Insurance, CAT/MBA, Teaching, Defence) through 40+ physical centers across India and the Make My Exam digital platform. The institute offers both instructor-led classroom programs with 1000+ faculty and self-paced digital products including video courses, online test series, study material, and a mobile app. It also runs a franchise program enabling third-party entrepreneurs to operate branded coaching centers.

Product overview

IBT Institute is an education coaching platform offering comprehensive preparation for government job examinations through both classroom and digital channels. The core offering consists of in-person coaching at 40+ centers across India for Banking (IBPS, SBI, RBI), SSC, Railways, Insurance, CAT/MBA, Teaching, and Defence exams. The digital portfolio includes the Make My Exam mobile app, Online Test Series (1000+ tests), Video Courses, Course Materials/Books, and Correspondence programs. Smart Class technology enhances classroom learning with digital content delivery. The platform operates through a franchise model, enabling partners to establish IBT coaching centers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Make My Exam: Online learning platform and mobile app for competitive exam preparation offering video courses, test series, and study material.

Products and services

• Bank Coaching

Quantifiable outcome

• 1,00,000+ student selections across banking, SSC, and other competitive exams
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Google Play StoreminorOthersIBT's Make My Exam mobile application is distributed through Google Play Store, enabling Android users to download and access their digital learning resources
• YouTubeminorOthersIBT operates a YouTube channel for providing free video lectures and educational content to exam aspirants

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Careerwill: Online-focused government exam prep platform covering Banking, SSC, and Railways at sub-Rs. 500 monthly price points; competes with IBT's Make My Exam digital products.
• Career Power: India-focused test prep brand offering banking, SSC, and government-exam coaching through classroom and online channels; comparable product mix and aspirant targeting to IBT.
• KD Campus: Delhi-based coaching institute for Banking, SSC, and other government competitive exams with strong Delhi/NCR classroom presence; competes for the same Laxmi Nagar/North India aspirant pool as IBT.
• Testbook: Mumbai-headquartered online platform focused on government-exam preparation (Banking, SSC, Railways, Insurance) with paid test series and courses — directly competes with IBT for the same aspirant cohort, mainly through digital channels.
• Toprankers: India-based test-prep platform with CLAT, banking, SSC, and government exam courses; targeted overlap with IBT's exam portfolio and aspirant base.
• Adda247: Noida-based edtech providing banking, SSC, Railways, and teaching exam prep via online classes and test series; competes with IBT across both online-only and selected offline cohorts in North India.
• Mahendra's Coaching: Physical coaching chain headquartered in Delhi/Rajasthan specializing in banking, SSC, and Railways exam preparation with multiple offline centers — directly comparable offline-heavy model.
• Parammount Coaching: Physical coaching chain in India for SSC, Banking, and other competitive exams with multiple offline centers — comparable classroom-led government-exam prep model.

Broad incumbents

• Unacademy: Large well-funded edtech unicorn offering government-exam prep as one vertical among many (UPSC, SSC, Banking, CAT, JEE, NEET); competes with IBT on online subscriptions across exam categories.
• BYJU's Exam Prep: India's largest edtech with a government-exam prep vertical including banking and SSC; broader portfolio and deeper capital base create competitive pressure on IBT's classroom-led positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ibtindia
• Xtwitter.com/share?url=https://www.ibtindia.com
• LinkedInlinkedin.com/company/ibt-institute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IBT