What D3R does

D3R Ltd is a privately held UK bespoke e-commerce agency founded in 2006 by Lynton Morgan in Chichester, West Sussex, with a secondary office in Vauxhall, London. The company employs approximately 30 people and operates across five service lines: creative design, bespoke e-commerce website development, B2B trade portal solutions, conversion rate optimization and UX consultancy, and startup launch support. D3R does not sell off-the-shelf platforms; its differentiation is fully custom-built commerce experiences, including PCI-compliant payment processing, custom product configurators (e.g., for Bespoke Cycling), subscription models (e.g., for Farmison), ERP/accounting/warehousing integrations, and multilingual content management for global brands.

The business model is project-based professional services, sold via direct enterprise engagement and referrals, with a portfolio of high-profile UK and international clients including Soho House, Monica Vinader, Loaf, Fever-Tree, Sipsmith, Mr & Mrs Smith, Dualit, Andrew Martin, Astro Lighting, and Allianz Stadium Twickenham. Several relationships have persisted for 10+ years. Ancillary recurring revenue comes from Nominet-backed .uk domain registration (£30 per 2 years) and managed hosting. The company became employee-owned in 2024, holds PCI DSS compliance for payments, and achieved PAS 2060 carbon neutral accreditation in 2023. No external institutional funding is disclosed.

Name

D3R

Legal name

D3R Ltd

Website

http://www.d3r.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

D3R is a UK bespoke e-commerce agency (founded 2006, ~30 staff, Chichester and London) that designs and builds custom commerce sites, B2B trade portals, subscription systems, and CRO consultancy for enterprise brands including Soho House, Monica Vinader, Loaf, and Fever-Tree.

Ownership category

akta.pro rank

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Agency Services: Custom e-commerce site design, development, and consultancy services provided directly to clients. Revenue generated through project-based professional services engagements for building bespoke online retail experiences.
2. CRO and UX Consultancy: Conversion rate optimisation, UX, performance, and design consultancy services to improve existing e-commerce sites
3. Domain Registration: Domain registration and maintenance services via Nominet for .uk domains at £30 per 2 years

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

D3R is a bespoke e-commerce agency that designs, builds, and optimises custom e-commerce websites for premium and enterprise brands. The agency delivers creative UX/visual design, fully custom e-commerce site builds with PCI-compliant payments and system integrations, B2B trade portals, conversion rate optimisation consultancy, and launch support for start-ups.

Product overview

D3R is a bespoke e-commerce agency offering four core service lines: Creative Services (UX/visual design), E-commerce Solutions (bespoke website development with PCI-compliant payments and integrations), B2B Services (trade portals and multi-channel platforms), and Consultancy (CRO, UX audits, performance reviews). Additionally, they offer Start-ups services for planning, launching, and scaling new ventures. Their portfolio includes work for clients such as Soho House, Monica Vinader, Loaf, Farmison, Dualit, Andrew Martin, Fever-Tree, The Beaumont, and Vaughan. The company achieved PAS 2060 carbon neutral accreditation in 2023 and became employee-owned in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Services Beautiful online experiences that inspire customers to convert, including UX design, visual design, and performance optimization, targeted at ambitious online retailers and premium consumer brands.
• E-commerce Solutions Bespoke e-commerce website development with PCI-compliant payments, system integrations, and conversion rate optimisation. Sites built by D3R have generated £250m in sales over the last twelve months. Targeted at ambitious online retailers and premium brands needing custom functionality beyond off-the-shelf platforms.
• B2B Services Business-to-business digital solutions including trade portals, B2C expansion, and multi-channel customer management systems for retailers and wholesalers, addressing the distinct priorities of B2B transactions.
• Consultancy CRO and UX consultancy, usability audits, performance audits, and design reviews to optimise existing e-commerce sites. Targeted at businesses worried about conversion rates or needing independent usability assessment.
• Start-ups Launch and scale-up services for new ventures including strategy, design, build, launch, and in-house transition support. Targeted at founders and operators needing unique site functionality and a path to scaling.

Quantifiable outcome

• £250m in sales generated by D3R-built sites in the last twelve months
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• NominetminorOthersD3R is a Nominet tag holder for registering and maintaining .uk domain names. This partnership enables D3R to offer domain registration services as part of their managed hosting offerings.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eastside Co: UK-based e-commerce agency that builds bespoke Shopify and Shopify Plus stores for premium and enterprise retailers. Directly comparable to D3R in target customer (ambitious UK/European DTC and B2B brands) and bespoke build model, though Eastside Co is more Shopify-centric where D3R positions itself as platform-agnostic.
• We Make Websites: London-based Shopify Plus partner agency focused on bespoke e-commerce builds for ambitious retailers. Similar mid-market enterprise positioning to D3R with overlapping client verticals (fashion, food, home) and a comparable professional-services delivery model.
• Cyber-Duck: UK digital agency offering web design, development, and CRO services to enterprise and government clients. Comparable in scale and bespoke delivery model, with overlapping capabilities in UX, custom development, and conversion optimisation for UK enterprise.
• Dept Agency: Global digital agency with strong UK presence delivering end-to-end creative, technology, and e-commerce work for enterprise brands. Comparable service breadth (creative, e-commerce build, B2B) but at materially larger scale than D3R.
• Pixelbuilders: UK Shopify Plus agency delivering bespoke e-commerce design and development for premium retailers. Direct competitor in the bespoke build niche, particularly for premium/DTC UK brands, with similar project-based professional-services model.
• Make Believe: Boutique UK digital design and development agency specialising in bespoke websites and brand experiences for premium clients. Comparable in scale (~30-50 people) and bespoke positioning, with overlapping client profile in lifestyle and hospitality brands.

Emerging players

• Found. UK digital performance and e-commerce agency focused on paid media, SEO, and CRO for retailers. Adjacent to D3R's CRO/consultancy services, with overlap on conversion optimisation but a marketing-led rather than build-led delivery model.

Broad incumbents

• Deloitte Digital: Global consulting digital practice delivering large-scale e-commerce, CRM, and platform implementations for FTSE-level enterprises. Competes for the top end of D3R's enterprise pipeline but operates at materially greater scale and with broader advisory scope.
• Accenture Song: Global interactive/digital arm of Accenture providing end-to-end commerce, design, and marketing services to enterprise clients. Overlaps with D3R on large enterprise e-commerce programmes but with global delivery capability and significantly larger bench.

Others

• Amplience: Headless commerce content platform with a partner agency ecosystem that includes UK bespoke e-commerce builders. Adjacent ecosystem player — D3R could partner with Amplience on technical implementations, but Amplience itself is a software vendor rather than a direct competitor.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/d3r
• Instagraminstagram.com/hellod3r

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D3R