Besler

What Besler does

Besler Gıda ve Kimya Sanayi ve Ticaret A.Ş. is a Turkish publicly listed food manufacturer operating under Yıldız Holding, Turkey's largest food conglomerate. Founded in 1992 and headquartered in Üsküdar, Istanbul, the company employs 251–500 people and operates with disclosed paid-in capital of 662,000,000 TL. Independent audit is performed by PwC, and the firm maintains a formal investor relations function including financial statements, annual reports, general assembly documents, and credit ratings.

The company manufactures and markets products across three principal categories: frozen foods under the SuperFresh brand (frozen dough, potato products, pizzas, pastries, meat products, vegetables, and ready meals); consumer and catering margarines/oils under Bizim Yağ, Teremyağ, and Ülker Sürmix; and industrial fats under the BES and BESKA sub-brands for food manufacturers (bakery fats, confectionery fats, filling fats, cream/ice cream fats). It also operates the 7/24 Bakery line targeting out-of-home consumption. The underlying technology is conventional frozen-food production, edible oil refining, and margarine manufacturing.

Besler serves four customer segments—retail consumers (through supermarkets and mass retail across Turkey), HoReCa (hotels, restaurants, and caterers via food service distributors), industrial food manufacturers (direct B2B for bulk oils and fats), and export markets (via export distributors). GTM is primarily brand-led mass marketing (television, YouTube content, social media, and earned media from industry awards), with channel-specific commercial execution for B2B and HoReCa accounts. Pricing is not publicly disclosed. Recent strategic emphasis has been on premium positioning, celebrity-chef co-branded SKUs (Refika Birgül), appliance tie-ins (Karaca airfryer co-marketing), and export-stage product innovation (SIAL Paris 2024 recognition).

Name

Besler

Legal name

BESLER GIDA VE KİMYA SANAYİ VE TİCARET ANONİM ŞİRKETİ

Website

https://besler.com.tr

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Besler is a Turkish publicly listed food manufacturer under Yıldız Holding producing frozen foods (SuperFresh), consumer margarines and oils (Bizim Yağ, Teremyağ), and industrial fats (BES, BESKA) for retail consumers, HoReCa, industrial food manufacturers, and export markets.

Ownership category

akta.pro rank

Product category

Frozen Foods & Edible Oils

NAICS

Frozen Food Manufacturing (31141), Frozen Specialty Food Manufacturing (311412), Starch and Vegetable Fats and Oils Manufacturing (31122), Commercial Bakeries (311812), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Fats & Oils (2070), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industries

Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI), Frozen Bakery Products Manufacturing (AFAKAAAF), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Frozen food manufacturing
• Edible oil production
• Margarine processing
• Industrial fats supply
• Bakery pastry oils

Headquarters

HQ city

Pendik

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels4 records

Marketing channels5 records

Core offering

Besler manufactures and sells frozen food products (under the SuperFresh brand), consumer-facing margarines and oils (Bizim Yağ, Teremyağ), and industrial fats (BES, BESKA sub-brands) used by food manufacturers and catering businesses. The portfolio covers frozen dough, potato products, pizzas, pastries, ready meals, vegetables, fruits, meat products, consumer margarines, and specialty industrial oils/fats.

Product overview

Besler Gıda ve Kimya Sanayi ve Ticaret A.Ş. is a Turkish food manufacturing company operating under Yıldız Holding. The company produces frozen foods, edible oils, and margarine products through distinct brand portfolios. The SuperFresh brand leads the frozen food category with products including frozen dough, potato products, pizzas, pastries, meat products, vegetables, and ready meals. Consumer margarine brands include Bizim Yağ and Teremyağ. The company serves retail (supermarkets), catering/horeca, and export channels, with the SuperFresh brand recognized as Turkey's most loved frozen food brand. Industrial fat products are sold under BES and BESKA sub-brands for food industry applications.

Differentiator

Problem solved

Functional benefit

Brands

• SuperFresh: Leading frozen food brand in Turkey, offering frozen bakery products, vegetables, fruits, potato products, meat products, desserts, frozen pastry products, and ready meals.
• Teremyağ
• Bizim Yağ
• Kerevitaş

Products and services

• SuperFresh (frozen food brand) Turkey's leading frozen food brand offering frozen dough, potato products, pizzas, pastries, meat products, vegetables, fruits, and ready meals for retail consumers; recognized as Turkey's most loved frozen food brand with 100% category awareness.
• Bizim Yağ (consumer margarine and oil brand) Consumer-facing margarine and oil brand offering classic, breakfast, and specialty margarines (250g–500g formats) for retail consumers; Turkey's leading oil brand.
• Teremyağ (premium margarine brand) Premium margarine brand offering classic, gourmet whipped, and specialty margarines in cup, packet, and block formats for consumer and catering use.
• 7/24 Bakery (frozen ready-to-bake line) Frozen ready-to-bake pastry line under SuperFresh offering croissants with butter, simit, mini bran baguettes, and poğaça for out-of-home (HoReCa) consumption.
• Ülker Sürmix (spread product line) Spread product line featuring cheese with honey, chocolate with cheese, and olive paste variants in 180g packaging for retail consumers.
• BES Industrial Fats Industrial fat products for food manufacturers, including filling oils, frying/bouillon oils, biscuit/cake fats, cream/ice cream fats, chocolate/coating fats, and confectionery fats.
• BESKA Industrial Fats Specialty industrial fat products including soft laurin krem şanti fat and Kokolin (CBS) fats for confectionery and bakery applications.
• Catering Oils Large-format oils and margarines for professional catering including sunflower oil, corn oil, cooking margarine, frying oils, and block margarines in 4.55–16.38 kg formats.
• Pastry Fats Specialty fats for pastry and bakery applications including baklava fats, puff pastry fats, general-purpose pastry fats, and laminated pastry fats in 10–16.38 kg formats.
• SuperFresh Kumpir Topları (frozen loaded potato balls) Frozen loaded potato ball product under the SuperFresh brand, developed based on consumer insights to deliver a restaurant-quality experience at home.
• SuperFresh Refika Birgül Collaboration Products (Refika'nın Pizzası and Refika'nın Tavuk Dönerli Dürüm Tostu) Co-branded frozen pizza and frozen chicken döner wrap toast products developed in collaboration with chef Refika Birgül, offering practical and affordable ready-to-cook meal solutions.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered secondary.

• KaracasecondaryGTM or Marketing PartnerSuperFresh and Karaca collaborated on the 'Sosyal Lezzetler' (Social Flavors) campaign launched September 2024. The partnership includes a digital communication campaign, special SuperFresh & Karaca menu, and red-colored Airfryer product launches, targeting the at-home socializing trend.
• Refika BirgülsecondaryGTM or Marketing PartnerSuperFresh collaborated with chef and media personality Refika Birgül to launch products made with two of her recipes. Products include 'Refika's Pizza' and 'Refika's Chicken Doner Wrap Toast', combining practical, delicious, and affordable recipes.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ülker (Yıldız Holding): Sister company within Yıldız Holding producing biscuits, chocolate, and packaged consumer foods. Comparable as a Yıldız Holding-affiliated Turkish FMCG manufacturer sharing distribution, retail relationships, and consumer marketing infrastructure with Besler.
• Pınar (Yaşar Holding): Major Turkish packaged food and dairy manufacturer. Comparable in scale and channel mix to Besler across retail and HoReCa in Turkey; competes in overlapping categories including processed foods and packaged consumer goods.
• McCain Foods: Global leader in frozen potato products and frozen prepared foods. Closest pure-play global comparable to SuperFresh's frozen potato, vegetable, and ready meal portfolio. Provides read-across on category economics and innovation cycles.
• Tat Gıda: Leading Turkish branded packaged food company (tomato products, canned vegetables, sauces). Direct comparable for branded CPG play in Turkish retail with similar scale and channel dynamics to Besler's consumer side.
• Tamek Gıda: Turkish branded fruit juice, nectars, and packaged food producer. Comparable as a mid-large Turkish CPG peer competing in retail and HoReCa channels with similar geographic and channel profile to Besler.

Broad incumbents

• Bunge Limited: Global agribusiness and oilseed processor with industrial oils/fats exposure. Comparable to Besler's BES/BESKA industrial fats business on commodity input dynamics and B2B customer mix in food manufacturing.
• Conagra Brands: US frozen meals and packaged foods major. Provides benchmarks on frozen meal category economics, retail concentration dynamics, and branded innovation pipelines relevant to Besler's SuperFresh positioning.
• Unilever (Foods & Ice Cream): Global CPG major with adjacent categories in margarines (Flora/Rama), cooking oils, and frozen/ice cream. Relevant for branded margarine competitive dynamics and global brand-building benchmarks.
• Nomad Foods: European frozen food platform (Birds Eye, Findus, Iglo). Broad incumbent comparable in frozen meals and vegetables; relevant for category positioning, brand-building benchmarks, and frozen food margin profiles applicable to SuperFresh.

Emerging players

• Frosta AG: European frozen food specialist emphasizing "no additives" positioning. Comparable on frozen meals category strategy, premium positioning, and innovation cadence relevant to Besler's SuperFresh premium launches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beslertr

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Besler