Frank & Kraft Attorneys at Law

What Frank & Kraft Attorneys at Law does

Frank & Kraft, Attorneys at Law is an Indianapolis-based wealth preservation and estate planning law firm founded in 1986 by Paul A. Kraft, who combines a JD with an accounting background. The firm serves individuals and families across the Indianapolis metropolitan area and surrounding Indiana communities (including Carmel, Fishers, Greenwood, Noblesville, Plainfield, and Zionsville), with a primary focus on estate planning, elder law, Medicaid planning, trust administration, probate, and incapacity planning. Secondary client segments include family business and farm owners needing succession planning, LGBTQ individuals and families, families with special needs members, and seniors/elderly individuals planning for long-term care.

The firm's core offerings are a portfolio of related legal services rather than a technology product. Estate planning services cover wills, living trusts, powers of attorney, irrevocable trusts, and family limited partnerships; elder law services cover Medicaid planning, guardianship, veteran's benefits, and Alzheimer's/hospice planning; and ancillary services include IRA/retirement planning, legacy planning, pet planning, and SECURE Act adjustments. The firm relies on no proprietary technology platforms, with the only notable integration being DocuBank, which provides clients with 24/7 digital access to advance directives and emergency medical information.

Frank & Kraft operates on a traditional professional services revenue model, billing clients on a per-engagement basis (hourly or flat fee) after an initial consultation. Go-to-market is sales-led and community-driven: the firm runs a recurring free seminar program at Indianapolis-area hotels, publishes an extensive free resource library (worksheets, special reports, community-specific elder law pages, blog articles, and FAQs), and maintains a presence on Facebook, Twitter, LinkedIn, and YouTube. Investment advisory services are delivered through affiliated entities Frank & Kraft Wealth Coaching, Inc. and Integrity Advisory Solutions, LLC. The firm is a privately held partnership with no external institutional investment, generating roughly $1M-$5M in estimated annual revenue based on its 1-10 employee footprint and the typical revenue-per-attorney benchmarks for U.S. estate planning boutiques.

Name

Frank & Kraft Attorneys at Law

Legal name

Frank & Kraft, Attorneys at Law

Website

https://frankkraft.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Frank & Kraft is an Indianapolis-based estate planning and elder law firm serving individuals and families across central Indiana with wills, trusts, Medicaid planning, probate, and related legal services, acquired primarily through community seminars and educational content.

Ownership category

akta.pro rank

Product category

Estate Planning and Elder Law Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAK

Family & Private Client (Trusts & Estates) Law

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

SECONDARYFSAEAKAF

Family Office Trust & Fiduciary Services

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Fiduciary, Trust & Estate Advisory

Keywords

• Estate planning law
• Elder law services
• Medicaid planning
• Trust administration
• Probate services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services - Estate Planning: Hourly or flat-fee legal services for estate planning including living trusts, wills, powers of attorney, irrevocable trusts, family limited partnerships, and charitable gifting strategies. Services also include Medicaid planning, probate, trust administration, and elder law matters.
2. IRA & Retirement Planning Advisory: Legal guidance on retirement planning including traditional IRAs, Roth IRAs, SIMPLE and SEP-IRAs. Investment advisory services offered through Frank & Kraft Wealth Coaching, Inc. and Integrity Advisory Solutions, LLC.
3. Financial Planning Assistance: Wealth preservation and long-term financial planning advice coordinated with clients' financial advisors. Investment advisory services offered through Frank & Kraft Wealth Coaching, Inc.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Frank & Kraft, Attorneys at Law is a wealth preservation law firm providing comprehensive estate planning, elder law, Medicaid planning, probate, and trust administration legal services to individuals and families in the Indianapolis metropolitan area. Services are billed per engagement and include wills, living trusts, powers of attorney, irrevocable trusts, family limited partnerships, charitable gifting strategies, business succession planning, and asset protection, alongside specialized offerings for LGBTQ families, special needs families, veterans, and family business/farm owners.

Product overview

Frank & Kraft, Attorneys at Law is a law firm providing comprehensive estate planning and elder law legal services in Indianapolis, Indiana. The firm operates as a service-based practice rather than a software platform, offering a unified portfolio of legal services centered on estate planning, trust administration, probate, and elder law. The core offerings include Estate Planning Services (wills, trusts, powers of attorney), Trust Administration, Probate Services, Elder Law Services, Medicaid Planning, Asset Protection & Business Planning, and various specialized planning services including Legacy Planning, LGBTQ Estate Planning, Special Needs Planning, and Pet Planning. Additional offerings include educational resources such as free seminars and DocuBank for digital document storage. The firm's services are designed to work together as an integrated legal practice helping families preserve wealth, avoid probate, minimize taxes, and plan for incapacity and end-of-life issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Services Comprehensive estate planning including wills, trusts, powers of attorney, and living wills to protect assets and determine distribution after death, for individuals and families in the Indianapolis area.
• Trust Administration Management and distribution of trust assets based on trust document instructions, helping Indiana families navigate the trust administration process after a loved one's death.
• Probate Services Legal assistance with probate administration, including filing wills, appointing executors, identifying assets, paying debts and taxes, and distributing assets to beneficiaries for Indiana families.
• Elder Law Services Legal services addressing age-related concerns including long-term care planning, Medicaid eligibility, guardianship, and protecting assets for seniors in Indiana.
• Medicaid Planning Strategies to help clients qualify for Medicaid benefits while protecting savings and assets from nursing home and long-term care costs, for Indiana seniors and their families.
• Asset Protection & Business Planning Legal strategies to protect assets from lawsuits, creditors, and business risks, including incorporation, buy-sell agreements, and business succession planning for Indiana business owners.
• Family-Owned Businesses & Farms Planning Estate planning assistance for family businesses and farms, addressing succession issues, asset protection, and transfer to future generations for Indiana family business and farm owners.
• Financial Planning Assistance Legal guidance on financial planning including IRAs, tax-advantaged accounts, trusts, and charitable strategies to help preserve wealth, coordinated with clients' financial advisors.
• Incapacity Planning Planning for medical and financial decision-making in case of illness or injury, including durable power of attorney, living trusts, and advance directives for Indiana residents.
• IRA & Retirement Planning Estate planning for IRAs and retirement plans, including tax reduction techniques and strategies for beneficiaries, with investment advisory services offered through Frank & Kraft Wealth Coaching, Inc. and Integrity Advisory Solutions, LLC.
• Legacy Planning Holistic approach to preserving financial wealth and legacy including life stories, family heirlooms, and planning for wealth transfer to future generations, for Indiana families.
• LGBTQ Estate Planning Estate planning services tailored to LGBTQ individuals addressing unique legal issues including partnership planning, healthcare directives, and protecting families.
• Special Needs Planning Estate planning for families with special needs members, including special needs trusts to preserve government benefits while providing additional financial support.
• Alzheimer's Planning Legal planning for individuals diagnosed with Alzheimer's, including estate planning, Medicaid planning, and advance directives for Indiana patients and families.
• Emergency Medicaid & Nursing Home Planning Planning for urgent nursing home care situations, including Medicaid applications and asset protection strategies for Indiana families facing immediate care needs.
• Guardianship & Conservatorship Legal assistance with guardianship proceedings for incapacitated individuals and alternatives to guardianship in Indiana.
• Hospice Care Planning Legal planning for hospice care patients, including advance directives, asset protection, and estate planning for Indiana patients and families.
• Veteran's Benefits Assistance with VA benefits including Aid & Attendance pension for wartime veterans requiring long-term care in Indiana.
• Pet Planning Estate planning for pet owners including pet trusts to ensure pets are cared for after the owner's death, for Indiana pet owners.
• SECURE Act Planning Estate planning adjustments for SECURE Act changes affecting inherited IRA distributions and required minimum distributions, for Indiana clients with retirement accounts.
• Estate and Gift Tax Planning Planning strategies for federal and state estate taxes, gift taxes, and generation-skipping tax exemptions for Indiana clients with taxable estates.
• Free Seminars Free estate planning educational workshops including Living Trust seminars held at venues across the Indianapolis metropolitan area, open to the public.

Quantifiable outcome

• Free educational resources and seminars help clients understand estate planning options before committing to legal services
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• American Academy of Estate Planning AttorneyscoreStrategic or Co-development PartnerFrank & Kraft is a member of the American Academy of Estate Planning Attorneys, Inc. The firm is co-founded by Paul Kraft who is a charter member and the firm has maintained this membership as a core part of their professional identity.
• Indiana Network of Estate Planning ProfessionalscoreStrategic or Co-development PartnerPaul Kraft co-founded the Indiana Network of Estate Planning Professionals, indicating a deep professional network within the estate planning community.
• National Network of Estate Planning AttorneysminorStrategic or Co-development PartnerPaul Kraft is a founding member of the National Network of Estate Planning Attorneys, an organization connecting estate planning professionals.
• Integrity Advisory Solutions, LLCminorStrategic or Co-development PartnerInvestment advisory services offered through Integrity Advisory Solutions, LLC, an investment adviser registered with the SEC and a wholly owned subsidiary of Integrity Wealth, LLC.
• Frank & Kraft Wealth Coaching, Inc.minorStrategic or Co-development PartnerA strategic partner offering financial planning and investment advisory services, distinct from the legal services of the law firm but operating in coordination.
• BBB (Better Business Bureau)minorOthersAccredited business with the Better Business Bureau serving Central Indiana.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Trust & Will: Tech-enabled online estate planning platform competing on price and convenience for simple wills and trusts; an emerging substitute that pressures entry-level traditional firm pricing.
• Wealth.com: Tech-forward estate planning platform used by financial advisors; an emerging player reshaping how estate planning is distributed and could disintermediate boutique law firms over time.

Broad incumbents

• Krieg DeVault LLP: Full-service Indianapolis-based law firm with a trusts and estates practice; offers overlapping capabilities as part of a wider portfolio rather than specializing in Frank & Kraft's niche.
• Faegre Drinker Biddle & Reath LLP: Large national full-service firm with a private client/wealth planning group; competes for higher-end estate planning engagements while operating across many practice areas.
• LegalZoom: Large national online legal services platform offering DIY wills, trusts, and business formation; a broad incumbent that commoditizes the simpler end of Frank & Kraft's service portfolio.

Direct peers

• Baldwin Legal Group: Indianapolis estate planning, elder law, and probate firm with comparable practice areas and seminar-based marketing approach; competes head-to-head in the same metro.
• Farr Law Firm: Indiana-based estate planning and elder law firm with a comparable service mix (Medicaid planning, wills, trusts, probate) and similar boutique scale; directly competes for the same Indianapolis-area clientele.
• McDonald Law Firm (Indiana): Indiana estate planning, elder law, and Medicaid planning practice with similar content-driven client acquisition and comparable scale; directly comparable niche competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/FrankandKraft
• YouTubeyoutube.com/user/frankkraftlaw
• Facebookfacebook.com/frankandkraft
• LinkedInlinkedin.com/pub/paul-kraft/6/331/5b7

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank & Kraft Attorneys at Law