BETA

What BETA does

BETA (BETA株式会社) is a Tokyo-headquartered video-first HR technology and media company that provides recruitment digital transformation (HRDX) services to large Japanese enterprises. The company operates two integrated business lines: a professional-services HR Video Platform (HR動画プラットフォーム, brand name MEICARI) offering end-to-end recruitment video production, live streaming, owned media construction, and viewership data analytics; and a Video Media business running the MEICARI YouTube channel, which targets high-class job-seeking students and has grown to 130,000+ subscribers and 2.0M+ monthly views. BETA serves 600+ major enterprise clients and produces 3,000+ recruitment videos annually, with a client roster that includes Fuji Film, Sumitomo Corporation, Mitsubishi Estate, Nippon Life Insurance, NTT Data Group, MUFG Bank, TEPCO Holdings, Bandai, and JCB.

The underlying technology is a content-production and distribution stack built around video creation, live streaming, and YouTube-native viewership analytics, layered on top of dedicated DX consultants who handle strategy, scripting, production oversight, and post-distribution optimization. The MEICARI YouTube channel operates as both a marketing channel and a data asset — its audience of top-tier Japanese university students feeds back into BETA's distribution proposition for corporate clients, who in turn fund more video content on the channel. Product taxonomy includes modular video plans (editing-only from 50,000 yen, interview from 390,000 yen, roundtable from 490,000 yen, company-info talk from 750,000 yen, employee day-follow from 800,000 yen, infographic from 990,000 yen), Recruitment DX, Training DX, and YouTube channel construction/operations support.

The business model is sales-led direct enterprise sales with nationwide uniform pricing, no channel intermediaries, and free YouTube channel setup as a customer-acquisition hook. Revenue streams span professional services (project-based video production), advertising/media (MEICARI YouTube sponsorship and content placement), and licensing (a Paid Employment Placement Business permit acquired in August 2024). BETA holds ISO/IEC 27001:2022 (ISMS), Privacy Mark, and the MHLW employment placement license, and closed a ~1.02 billion yen Series A in June 2026 led by Mitsui Sumitomo Insurance Capital. The company was founded in 2019 by Kenichi Naganuma, is headquartered in Shibadaimon, Tokyo with a Nagoya office, and reports 50 full-time employees plus 450+ contractors.

Name

BETA

Legal name

BETA株式会社

Website

https://b-inc.co.jp

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

BETA is a Japanese video-first HR technology company operating the MEICARI HR Video Platform and YouTube channel, providing end-to-end recruitment video production, distribution, and analytics to 600+ major Japanese enterprises.

Ownership category

akta.pro rank

Product category

Recruitment Video Production and HR Video Platform Services

NAICS

Motion Picture and Video Production (51211), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Employment Agencies (7361)

akta.pro primary industry

Employer Brand & Recruitment Video (MPADAEAN)

akta.pro secondary industry

Training, Safety & Compliance Video (MPADAEAM)

Keywords

• Recruitment video production
• HR digital transformation
• Corporate video services
• Video analytics platform
• Employer branding content

Headquarters

HQ city

Shibadaimon

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HR Video Platform (メイキャリ) Services: Project-based recruitment video production services including company introduction videos, employee interviews, internship videos, and post-hire training videos, with associated live streaming and owned media construction. Sold directly to enterprise clients.
2. Video Media (メイキャリ YouTube): Operating the MEICARI YouTube channel as a media platform that attracts high-class job-seeking students, generating value for enterprise clients through content placement and sponsorship.
3. Fee-based Employment Placement (有料職業紹介): Licensed paid employment placement service covering all job categories and domestic Japan operations. Permit number: 13-ユ-316928.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

BETA is a Japan-based video platform company that provides end-to-end recruitment video production, live streaming, owned media construction, and viewership data analytics for enterprise HR departments under the MEICARI brand. It also operates the MEICARI YouTube channel as a recruitment-focused video media business reaching 130,000+ subscribers and 2M+ monthly views, and holds a paid employment placement business license. The company serves 600+ major Japanese corporations and produces 3,000+ recruitment videos annually.

Product overview

BETA operates a unified video and data-driven platform combining two core offerings: the HR Video Platform (HR動画プラットフォーム) providing one-stop recruitment video production, live streaming, owned media construction, and analytics; and the Video Media business (動画メディア事業) operating the MEICARI YouTube channel with 130,000+ subscribers and 2.0M+ monthly views. The flagship product MEICARI serves as both the client-facing service brand and the consumer YouTube media brand, producing 3,000+ recruitment videos annually for 600+ enterprise clients. Additional offerings include long-term internship programs, YouTube channel management services, and various video types (interviews, panel discussions, employee documentaries, internship announcements) offered as modular add-on services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 2.5-3x increase in target student applications for clients using video DX (味的素冷凍食品 case)
• +3 more outcomes

Named customers13 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• 株式会社アカリク (AkariK)coreStrategic or Co-development Partner · 27 October 2022Technical researcher career support company with 15+ years of experience. Partnership focused on strengthening recruitment video services specifically for science/engineering students. Combined BETA's video production expertise with AkariK's specialized knowledge in science/engineering talent recruitment to create recruitment videos that resonate with STEM students. The partnership enabled services covering both liberal arts and science/engineering recruitment video needs.
• 株式会社SL CreationsminorOthersProvider of「オフィスプレミアムフローズン」(Office Premium Frozen) home-delivered meal service introduced as employee benefit at both Tokyo HQ and Nagoya office.

Scale indicators6 records

Recent moves13 records

Expansion highlights7 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@meicari
• LinkedInlinkedin.com/company/meicari

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETA