What September does

September is a privately held music industry services company headquartered in London with a second office in Los Angeles, operating across four integrated service lines: artist management and representation, record label services, music publishing, and a direct-to-consumer storefront at store.sept.com. The firm represents an elite roster of internationally renowned recording artists, producers, and mix engineers — including Adele, Rosalía, Glass Animals, James Blake, Rex Orange County, Little Simz, Beach House, Jai Paul, Jamie T, Pa Salieu, Death Grips, Rick Rubin, Paul Epworth, Tom Elmhirst, and a growing bench of emerging talent — whose collective accolades include 44 Grammys, 12 Brit Awards, 2 Oscars, 2 Golden Globes, and 100 million+ albums sold worldwide.

The business monetizes through management commissions on recording artist and producer earnings, label services revenue from releases, distribution, and promotion, publishing royalties from catalog administration, and one-time direct merchandise and music sales via its e-commerce channel. Three primary customer segments are served: recording artists seeking career development, label negotiations, and brand partnerships; producers seeking project sourcing, credit management, and royalty collection; and mix engineers seeking access to major label and high-profile artist collaborations. The segmentation approach is horizontal by persona rather than vertical by genre, though the roster spans pop, electronic, hip-hop, rock, alternative, and indie.

The underlying technology footprint is minimal and non-differentiated: a corporate website at sept.com and an e-commerce storefront at store.sept.com, with distribution to end consumers occurring through the represented artists' releases on major streaming platforms. No proprietary software, APIs, AI/ML capabilities, patents, or technology stack is disclosed. Ownership, founding date, leadership team, funding history, revenue, and headcount are not publicly disclosed, which is itself a notable due diligence gap. Marketing and distribution operate primarily through the company's digital presence and the artists' own social media channels, with no paid performance marketing or partner channel disclosed.

Name

September

Legal name

September

Website

https://sept.com

Company type

Private

Operating status

Operating

Short description

September is a London and Los Angeles-based music management, label services, and publishing firm representing globally renowned artists including Adele, Rosalía, and Rick Rubin, offering full-service career support, publishing administration, and a direct-to-consumer store.

Ownership category

akta.pro rank

Product category

Music Management and Label Services

NAICS

Music Publishers (512230), Record Production and Distribution (51225), Musical Groups and Artists (71113)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Music artist management
• Record label services
• Music publishing
• Talent representation
• Music industry services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Artist Management and Representation: Full-service management for recording artists, producers, and mix engineers including career development, contracts, and brand partnerships.
2. Record Label Services: Label services for roster artists including releases, distribution, and promotion.
3. Publishing: Music publishing operations for catalog management and royalties collection.
4. Direct-to-Consumer Store: Direct merchandise and music sales through the company's own storefront at store.sept.com.

Distribution channels1 record

Marketing channels3 records

Core offering

September is a music management, label services, and publishing company representing internationally renowned recording artists, producers, and mix engineers including Adele, Glass Animals, James Blake, Rosalía, Rex Orange County, Little Simz, Rick Rubin, and Paul Epworth. The company delivers full-service artist representation, music publishing and royalty collection, label services for roster releases, and operates a direct-to-consumer merchandise and music store at store.sept.com.

Product overview

September is a music industry services company representing internationally renowned recording artists, producers, and mix engineers. The company provides management, label, publishing, and retail (store) services. The roster collectively represents 44 Grammys, 12 Brit Awards, 2 Oscars, 2 Golden Globes, and over 100 million albums sold worldwide. This is not a software technology company but a talent management and label services business with offices in London and Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Management and Representation Full-service management for recording artists, producers, and mix engineers including career development, contract negotiation, brand partnerships, and project sourcing. Clients include Adele, Glass Animals, James Blake, Rosalía, Rex Orange County, Little Simz, Beach House, and producer Rick Rubin.
• Record Label Services Label services provided to roster artists including release coordination, distribution, and promotional support across major streaming platforms for their recorded music projects.
• Music Publishing Music publishing operations covering catalog management and royalty collection on behalf of represented songwriters and producers.
• September Direct-to-Consumer Store Online storefront operated at store.sept.com selling official merchandise and music releases directly to consumers from September's roster of artists.

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Primary Talent International: UK-based artist management agency representing international touring and recording artists. Closest UK-based peer to September with comparable clientele scope.
• ATC Management: London-based artist management firm representing acclaimed international recording acts (e.g., Björk, Radiohead). Highly comparable boutique-style UK management peer with a similar elite, awards-laden roster profile.
• Modest! Management: UK music management company representing international recording artists. Comparable size and scope to September, with prior representation of major UK acts.
• Creative Artists Agency (CAA): CAA is one of the 'Big Four' global talent agencies with a major music division representing recording artists, producers, and mix engineers. Closest direct competitor to September in A-list artist representation.
• Kobalt Music Group: Kobalt provides music publishing, label services, and royalty collection for independent artists and producers. Comparable to September's publishing and label services offerings with an independent-focused model.
• United Talent Agency (UTA): UTA is another major talent agency with a substantial music roster including recording artists and producers. Operates in the same artist management competitive set as September.
• WME (Endeavor): Endeavor's WME division is the largest global talent agency representing recording artists, producers, and touring acts across music. Directly comparable to September as a peer artist management firm with global reach.

Peers

• AWAL (Sony Music):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about September