Comunica Alternativas De Marketing

What Comunica Alternativas De Marketing does

Comunica Alternativas De Marketing, S.L. (operating as Comunica or Comunica MK) is a Spanish private limited company founded in 2003, headquartered in Barcelona with a regional office in Madrid. The firm provides direct and relational customer experience marketing services to enterprise and mid-market organizations, organized around four interconnected service pillars: Customer Experience (journey design, omnichannel strategy, loyalty and motivation programs), Personalization (intelligent segmentation and adaptive messaging), Data (KPI dashboards, predictive models, and continuous optimization), and Technology (custom platform development and integration with the client's existing tools and processes). The technology stack is not a packaged SaaS product but a consultancy-delivered combination of bespoke platform design, third-party system integration, journey automation, and analytics dashboards tailored to each client.

The firm generates revenue through project-based professional services engagements with quote-based, multi-year contracts; pricing is not publicly disclosed. Go-to-market is exclusively sales-led and consultative, with the company website (e-comunica.net) functioning as the primary digital presence and a 'Hablemos' contact form as the principal conversion path. The company is privately held with no disclosed funding rounds, no institutional investors, no parent company, and no management team publicly identified. Operating geographies are limited to Spain, with 16 unnamed client logos displayed on the website suggesting a diversified but largely anonymous enterprise book of business. The firm maintains GDPR and LSSI compliance posture, including an appointed Data Protection Officer, but holds no patents, trademarks, certifications beyond regulatory compliance, or formal partnerships.

Name

Comunica Alternativas De Marketing

Legal name

COMUNICA ALTERNATIVAS DE MARKETING, S.L.

Website

https://e-comunica.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Comunica Alternativas De Marketing is a Barcelona- and Madrid-based customer experience consultancy serving Spanish enterprise and mid-market clients with integrated strategy, personalization, data analytics, and technology implementation services.

Ownership category

akta.pro rank

Product category

Customer Experience Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Customer experience consulting
• Loyalty program design
• Customer journey mapping
• Relational marketing services
• Personalization and data analytics

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services - Customer Experience Consulting: Project-based consulting engagements for designing customer experience models, loyalty programs, and strategic relationship frameworks. engagements include customer journey design, experience architecture, and strategic planning.
2. Technology Implementation Services: Implementation of custom platforms and technology ecosystems for managing customer experience, loyalty programs, and automated journeys. Integration services connect with existing organizational tools and processes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Comunica is a customer experience consultancy that designs relational experience models for organizations, structuring customer journeys, loyalty and motivation programs, and personalization strategies as an integrated system. It combines four expertise areas—Customer Experience, Personalization, Data, and Technology—to deliver custom platforms, journey automation, KPI dashboards, and predictive models that make customer relationships measurable and optimizable over time. Engagements are project-based, consultative, and tailored to enterprise and mid-market clients.

Product overview

Comunica Alternativas De Marketing is a marketing services company offering an integrated four-area expertise model centered on customer experience strategy. The core offerings are four interconnected service areas: Customer Experience (relational experience model design and customer journeys), Personalización (intelligent segmentation and adaptive messaging), Datos (data integration, analytics, and predictive models), and Tecnología (custom platform development and ecosystem integration). These areas work in coordination to transform customer experience into a strategic business asset.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Experience
• Personalización (Personalization)
• Datos (Data)

Quantifiable outcome

• Increased retention, engagement, and sustainable growth for clients

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shackleton: Independent Spanish creative and brand experience agency that competes for brand experience and relational marketing mandates. Comparable on Spanish market focus, integrated creative + experience delivery, and similar size tier.
• Sngular: Spain-based digital transformation and technology consultancy combining strategy, design, data, and engineering. Closely comparable to Comunica in geography, four-discipline delivery model, and enterprise/mid-market focus.

Broad incumbents

• McKinsey & Company: Top-tier strategy consultancy with deep CX and customer journey practices. Comparable on consultative enterprise CX advisory work; differentiated by generalist strategy positioning and global scale.
• Ogilvy: WPP-owned creative and experience agency offering CX strategy, CRM, and personalization services to enterprise clients globally. Comparable in marketing services scope and target buyer; differentiated by global creative scale.
• Globant: Globally distributed digital transformation firm offering CX engineering, data, and AI-enabled loyalty platforms. Comparable on the technology-enabled CX/loyalty delivery model; differentiated by nearshore scale and product engineering depth.
• Accenture Song: Accenture's experience design and marketing services arm; competes for the same enterprise CX, loyalty, and personalization transformation engagements as Comunica, but at vastly greater scale and global footprint. Comparable as the dominant strategic competitor for Spanish enterprise CX work.
• Havas: Global marketing and communications group with strong CX, loyalty, and experience-design capabilities. Comparable as an end-to-end marketing services competitor; differentiated by Havas's media scale and global network.
• Deloitte Digital: Deloitte's experience and creativity practice offers end-to-end CX, CRM, and personalization advisory that competes with Comunica's four-pillar model in the same enterprise buyer pool. Comparable on advisory-led delivery, different on scale and breadth.
• PwC Consulting: Big Four advisory practice with customer experience and CRM transformation offerings. Comparable on enterprise CX advisory work targeting same buyer; differentiated by global consulting scale.

Regional players

• Tribal Worldwide Spain: Digital and CX agency within Dentsu's network, operating strongly in the Spanish market. Comparable on customer experience and CRM-led transformation work for similar enterprise buyers; differentiated by Dentsu backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/comunicaaltmk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comunica Alternativas De Marketing