Probogotá Región
Probogotá Región is a private nonprofit think tank founded in 2014 that produces urban development research, policy recommendations, and data observatories for Bogotá District Government and approximately 40 corporate member companies across finance, retail, energy, and technology sectors.
- Company typePrivate
- Founded2014
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Probogotá Región does
Probogotá Región is a private nonprofit think tank (Fundación para el Progreso de la Región Bogotá, NIT 900.753.664-6) founded in 2014 and headquartered in Bogotá D.C., Colombia. The organization studies, analyzes, and proposes evidence-based content on urban development, mobility, social development, and governance for Bogotá and its surrounding metropolitan region. It serves Bogotá District Government secretariats, approximately 40 corporate member companies spanning finance (Bancolombia), retail (Alkosto, Homecenter-Sodimac), construction (Amarilo), energy (Enel), technology/mobility (Uber Colombia), professional services (McKinsey), and food and beverage (Alquería), as well as academic institutions and youth cohorts through the Juventud 500 program.
Its core deliverables include the Annual Security Report (tracking 11 criminal phenomena across 20 localities since 2020), the Índice Integral de Seguridad, quarterly Panorama Económico bulletins, the Bogotá en Cifras and Visor Regional data observatories, and the labor market survey conducted with INVAMER covering 360+ companies. Technical components include the Me Muevo mobile application (built with GSD+, distributed via Google Play, using GPS/Bluetooth telemetry to evaluate the Pico y Placa Solidario scheme) and the Plataforma de Transporte Limpio (applying game theory to cargo transport behavior). Strategic outputs include Visión Metropolitana 2051, a metropolitan planning framework covering sub-regions from Chía-Cajicá-Zipaquirá to Sabana Occidente.
Probogotá operates a hybrid revenue model funded primarily through recurring private-sector membership fees from its corporate members, supplemented by project-based grants from international development organizations (P4G, BIDLab, GIZ). All publications, data dashboards, and policy recommendations are distributed free of charge. Go-to-market combines direct government engagement (formal submissions to Secretaría de Planeación Distrital, co-leadership of the Comité Bogotá Circular with three district secretariats), event-driven visibility (annual Summit MovE-Pay, expert panels), and a multi-channel digital presence (LinkedIn 8K, Instagram 40K, X 26K, TikTok 2.7K, YouTube 1.7K followers).
Probogotá Región firmographics
Firmographics- Name
- Probogotá Región
- Legal name
- Fundación para el Progreso de la Región Bogotá - Probogotá Región
- Website
- https://probogota.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Probogotá Región is a private nonprofit think tank founded in 2014 that produces urban development research, policy recommendations, and data observatories for Bogotá District Government and approximately 40 corporate member companies across finance, retail, energy, and technology sectors.
- Ownership category
- akta.pro rank
Probogotá Región industry classification
Industry- Product category
- Urban Policy Research
- NAICS
- Social Advocacy Organizations (8133)
- akta.pro primary industry
- Urban & Regional Planning (Land Use, Zoning, Master Planning) (BPAIANAD)
- akta.pro secondary industries
- Infrastructure, Housing & Community Development (BPAGABAL), Regional & Land Use Planning (BPAHAKAE)
Keywords
Where Probogotá Región is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Probogotá Región business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Private Sector Membership Fees: Probogotá Región is a foundation funded by the private sector. The organization is created and sponsored by approximately 40 Colombian companies who pay membership fees. Member companies include major corporations such as Bancolombia, Alkosto, Amarilo, Enel, McKinsey & Company, and others across diverse sectors including finance, retail, construction, energy, and technology.
- Project-Based Grants and Funding: The organization receives project-based financing from international development organizations for specific initiatives. Examples include P4G and BIDLab financing for the clean transport project, and GIZ partnership for the Bogotá Circular Committee.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Probogotá Región product offering
Product offeringCore offering
Probogotá Región is a private sector-funded think tank that studies, analyzes, and proposes evidence-based content to enhance development and quality of life in Bogotá and its surrounding region. It produces research publications, data observatories, specialized indices, and policy recommendations across four thematic lines: sustainable urban planning, social development, mobility, and governance. The organization convenes stakeholders including government officials, corporate members, and academic institutions through events, working groups, and policy proposals.
Product overview
Probogotá Región is a think tank (center of thought) created and sponsored by the private sector that studies, analyzes, proposes, and generates valuable content to enhance development and quality of life in Bogotá and the region. Its offerings include research publications such as the Annual Security Report and quarterly Economic Panorama bulletins; data observatories like "Bogotá en Cifras" and the "Visor Regional"; mobile applications like the "Me Muevo" app for mobility analysis; specialized indexes such as the "Índice Integral de Seguridad en las Localidades"; survey products like the annual Labor Market Survey with INVAMER; and programs including "Juventud 500" for youth development. The organization also facilitates working groups like the "Comité Bogotá Circular" and organizes the annual "Summit MovE-Pay" conference on transportation payment systems. Probogotá Región does not offer commercial technology products but rather provides public-good research, analysis, and policy recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Me Muevo Mobile Application A mobile application pilot developed with GSD+ that evaluates solutions for improving the Pico y Placa Solidario vehicle restriction scheme in Bogotá, measuring vehicle trips, distance, time, speed, and zone entry data for congestion pricing analysis.
- Informe Anual de Seguridad (Annual Security Report) Annual publication monitoring urban security conditions in Bogotá, documenting criminal phenomena at local planning level, identifying early warnings, and defining a priority agenda for security follow-up.
- Índice Integral de Seguridad en las Localidades Security index evaluating the state of security, coexistence, and justice in Bogotá's 20 localities across four pillars: security environment, crimes, results, and perception.
- Bogotá en Cifras Economic indicators observatory sharing key economic data for Bogotá, including quarterly economic bulletins, inflation analysis, labor market data, and poverty measurements.
- Encuesta de Mercado Laboral (Labor Market Survey) Annual labor market survey conducted with INVAMER analyzing employment perceptions among 1,360 employees and 420 employers in Bogotá and seven municipalities, covering technology adoption, sustainability, and green jobs.
- Visor Regional Regional viewer quantifying impacts on physical, social, and environmental development from territorial planning of metropolitan municipalities in the Bogotá region.
- Plataforma de Transporte Limpio (Clean Transport Platform) Digital platform using game theory to promote behavior changes and reward good driving practices in cargo transport, with device-based measurement of greenhouse gas emissions.
- Visión Metropolitana 2051 Metropolitan vision framework for the future development of the Sabana de Bogotá based on principles including environmental quality, climate resilience, sustainable transport-oriented development, and digital connectivity.
- Summit MovE-Pay Annual summit organized by Probogotá Región discussing payment interoperability in public transport, focusing on the Interoperable Collection System (SIR) for Bogotá's metro.
- Comité Bogotá Circular Public-private initiative led by District Secretaries of Environment, Habitat, and Economic Development, aimed at articulating and supporting Bogotá's transition to a circular economy.
- Empleos Verdes en Bogotá Región (Green Jobs Report) Research publication analyzing green jobs in the Bogotá Region, examining conceptual, regulatory, educational, and labor aspects with recommendations for just transition.
- Juventud 500 Private sector program engaging youth aged 15-29 with businessmen and foundations to dialogue about the city's vision, implementing actions to remove barriers for youth life projects under three work blocks: Ciudad Sostenible, Ciudad Inclusiva, and Ciudad de Confianza.
Quantifiable outcome
- Published 21 early security warnings in the 2025 Annual Security Report used for city safety planning
- +3 more outcomes
Companies that use Probogotá Región
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Probogotá Región technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Probogotá Región partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and supporting.
- Universidad Externado de ColombiacoreProbogotá is developing a capstone project with the Faculty of Finance, Government, and International Relations to analyze the Local Planning Units (UPL) proposed by Decree 555 of 2021, understanding their comprehensive scope and derived impact for proposing a strategic implementation roadmap.
- GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)coreGIZ participates in the Bogotá Circular Committee, a public-private initiative led by Probogotá in collaboration with district secretariats,行业协会, and the private sector to promote the circular economy transition in Bogotá.
- INVAMERcoreSince 2021, Probogotá conducts annual labor market surveys with INVAMER covering 360+ companies in Bogotá and seven municipalities, analyzing employment perceptions, technology adoption, sustainability, and green jobs trends.
- GSD+coreProbogotá partnered with GSD+, a Bogotá-based transport and technology consultancy, to develop the Me Muevo mobile application pilot for evaluating Pico y Placa Solidario vehicle restriction solutions using GPS, Bluetooth, and mobile technology.
- BictiasupportingBictia, a human talent training organization in technology and tech startup accelerator/angel investor, partnered with Probogotá for the Semana Empresarial program to provide tech skills development and connect students with employment opportunities.
- CoallysupportingCoally is an AI-powered platform that connects companies with job seekers, especially youth, based on career trajectory. Partnered with Probogotá to integrate job and education opportunity tools for Semana Empresarial participants.
- Fundación BancolombiasupportingThrough its operator Libertat, Fundación Bancolombia partnered with Probogotá's Juventud 500 program to implement the 'Date Cuenta' financial education initiative targeting young women to improve financial inclusion and access to the formal financial system.
- Brigard UrrutiasupportingBrigard Urrutia, one of Colombia's most recognized law firms, provided specialized training to Juventud 500 collectives on the creation and formalization of ESALES (Social and Associative Solidary Economy Companies) and commercial societies.
- ANDI (Asociación Nacional de Empresarios de Colombia)coreANDI participates in the clean transport project and the Bogotá Circular Committee. Through its Visión 30/30 program, ANDI collaborates on circular economy initiatives with Probogotá.
- Universidad EANsupportingUniversidad EAN collaborates on the clean transport project focused on identifying and transforming behaviors that affect emissions in cargo transport, contributing academic expertise and research capacity.
- Universidad del RosariocoreUniversidad del Rosario partners with Probogotá on the green jobs research project analyzing the conceptual, regulatory, educational, and labor landscape for green employment in Colombia and Bogotá, contributing the Faculty of International, Political and Urban Studies.
- TigosupportingTigo participates in the clean transport project contributing technology and telecommunications expertise for the digital platform designed to promote behavioral changes in cargo transport through gamification theory.
- Monitor S.A.S.supportingMonitor S.A.S. collaborates on the clean transport project providing technology solutions and data generation capabilities for measuring environmental impact of cargo transport.
- AsocolplásticossupportingAsocolplásticos participates in the Bogotá Circular Committee contributing industry expertise on plastics recycling and circular economy solutions in the packaging and plastics sector.
- Connect Bogotá RegiónsupportingConnect Bogotá Región participates in the Bogotá Circular Committee contributing network and connectivity across the business ecosystem to support circular economy transition initiatives.
- Empresa de Acueducto y Alcantarillado de BogotásupportingEAAB participates in the Bogotá Circular Committee providing water and sanitation infrastructure expertise for circular economy initiatives related to water resource management.
- CEMPRE (CEMPRE - Compromiso Empresarial para el Reciclaje)supportingCEMPRE participates in the Bogotá Circular Committee contributing expertise in recycling, waste management, and extended producer responsibility programs.
- Cámara de Comercio de BogotásupportingCCB participates in the Bogotá Circular Committee providing business chamber perspective and connection to the Bogotá business community for circular economy initiatives.
- MovilizatoriosupportingMovilizatorio, a civic engagement organization, supported the 'La Receta' audiovisual series featuring mayoral candidates discussing urban proposals with young leaders during the 2024 Bogotá mayoral election.
- ColsubsidiosupportingColsubsidio, a private non-profit social services organization and Probogotá member company, supported the 'La Receta' electoral series and participates in various youth-focused initiatives.
- Secretaría Distrital de AmbientecoreBogotá's Environmental Secretariat leads the Bogotá Circular Committee jointly with Hábitat and Development Economic secretariats, working with Probogotá to formulate circular economy policies and projects.
- Secretaría Distrital de HábitatcoreBogotá's Habitat Secretariat co-leads the Bogotá Circular Committee and collaborates on urban housing and habitat-related circular economy initiatives.
- Secretaría Distrital de Desarrollo EconómicocoreBogotá's Economic Development Secretariat co-leads the Bogotá Circular Committee and partners on economic aspects of circular economy transition including entrepreneurship and green jobs.
- Secretaría de Planeación DistritalcoreProbogotá submitted formal proposals to Bogotá's Planning Secretariat for inclusion in the 2024-2027 District Development Plan, including initiatives on green lungs, clean mobility, democratic competencies training, youth entrepreneurship, and technology training.
- Universidad de los AndescoreProbogotá partnered with Universidad de los Andes to create the Urban Laboratory for collaborating with the district and region on objective analysis of mobility and urban development scenarios, proposing integral solutions and applying digital technologies for urban problem-solving.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Probogotá Región competitors and assessment
Company assessmentBroad incumbents
- CAF – Banco de Desarrollo de América Latina y el Caribe: Latin American development bank with extensive urban planning research, mobility, and city sustainability programs across the region. Comparable as a producer of urban development research and a funder of city-level initiatives, but operates at continental rather than city scale.
- ONU-Habitat: United Nations agency for sustainable urban development. Comparable in producing urban planning frameworks, city-level indicators, and convening city stakeholders, but operating globally and as a multilateral rather than private-sector-funded entity.
- WRI Ross Center for Sustainable Cities: World Resources Institute's global cities program producing urban mobility, accessibility, and sustainability research with strong engagement in Latin American cities. Comparable in producing actionable urban data products and policy frameworks, with broader geographic reach.
- Inter-American Development Bank (IDB / BID): Regional development bank that funds and publishes urban mobility, security, and economic development research across Latin America, and is already a partner via BIDLab. Comparable in shaping urban policy through research and grantmaking, but at a multi-country scale.
- UN-Habitat Colombia / PNUD Colombia: United Nations agencies operating in Colombia with urban development, mobility, and sustainability programming. Comparable as producers of urban policy research and conveners of public-private partnerships in Bogotá, with a multilateral rather than private-sector funding base.
Direct peers
- Consejo Privado de Competitividad: Colombian private-sector competitiveness council that produces the National Competitiveness Index and regional competitiveness analyses. Closely comparable in convening private sector around national and regional development indicators and policy advocacy.
- Fedesarrollo: Colombia's leading private-sector-funded economic think tank based in Bogotá. Directly comparable as a nonprofit research center producing policy analysis on economic and social issues, with a similar membership-based funding model and government-engagement mandate.
- Cámara de Comercio de Bogotá: Bogotá's business chamber, an existing Probogotá partner. Comparable as a Bogotá-focused convener producing regional economic research, business dynamics data, and policy advocacy for the metropolitan business community.
- CIDER (Universidad de los Andes): Center for Regional, Urban and Environmental Studies at Universidad de los Andes. Directly comparable as a Bogotá-based research center producing urban planning and regional development research, and an existing Probogotá partner through the Urban Laboratory.
Emerging players
- Lincoln Institute of Land Policy: US-based research organization focused on land policy, urban planning, and municipal finance. Comparable in producing applied research and tools for city planning practitioners, with overlapping interests in Bogotá and Latin American land-use research.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Probogotá Región social profiles
Digital presenceProbogotá Región financial estimates
Financial estimateRevenue estimate
Valuation estimate
Probogotá Región leadership team
Management profileNumber of profiles
Profiles14 records
Probogotá Región funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Probogotá Región M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Probogotá Región
What does Probogotá Región do?
Probogotá Región is a private sector-funded think tank that studies, analyzes, and proposes evidence-based content to enhance development and quality of life in Bogotá and its surrounding region. It produces research publications, data observatories, specialized indices, and policy recommendations across four thematic lines: sustainable urban planning, social development, mobility, and governance. The organization convenes stakeholders including government officials, corporate members, and academic institutions through events, working groups, and policy proposals.
Is Probogotá Región a public or private company?
Probogotá Región is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Probogotá Región founded?
Probogotá Región was founded in 2014. It employs 11 to 50 people.
Where is Probogotá Región based?
Probogotá Región is headquartered in Bogotá, Colombia, in the Latin America region.
How does Probogotá Región make money?
Two revenue lines are on record. Private Sector Membership Fees are the primary driver. The others are project-Based Grants and Funding.
Who are Probogotá Región's main competitors?
Broad incumbents on record are CAF – Banco de Desarrollo de América Latina y el Caribe, ONU-Habitat, WRI Ross Center for Sustainable Cities, Inter-American Development Bank (IDB / BID) and UN-Habitat Colombia / PNUD Colombia. Direct peers are Consejo Privado de Competitividad, Fedesarrollo, Cámara de Comercio de Bogotá and CIDER (Universidad de los Andes). Lincoln Institute of Land Policy is listed as an emerging player.
Does Probogotá Región have an API?
No public API is recorded for Probogotá Región.
What industry is Probogotá Región in?
Probogotá Región's product category is Urban Policy Research. Its primary akta.pro industry code is BPAIANAD, Urban & Regional Planning (Land Use, Zoning, Master Planning), with a secondary code of BPAGABAL, Infrastructure, Housing & Community Development. Its NAICS code is 8133.