Mont Lac-Vert

What Mont Lac-Vert does

Mont Lac-Vert is a privately held, four-season outdoor recreation resort located in Hébertville, Quebec, in the Saguenay–Lac-Saint-Jean region. The resort operates 14 ski trails across 30 km of terrain, served by a single mechanical lift (remontée mécanique) — the only chairlift in the Lac-Saint-Jean area — along with illuminated slopes for night skiing, a snow park, and snow-tubing slides. Its core product is ski access, monetized through daily lift tickets, seasonal subscriptions, multi-station passes (Passe Monts Québec), and a ski school (École de Glisse), with ancillary revenue from equipment rentals, a retail boutique, and on-site food and beverage (cafeteria and Pub le Saint-Bernard).

The business model is direct-to-consumer: passes and tickets are sold online through the company's e-commerce website, with a QR-coded rechargeable access card delivered electronically for on-site pickup. Customer segments are segmented across families (primary), outdoor enthusiasts, students, and groups/events, with explicit family and student pricing tiers. Beyond skiing, Mont Lac-Vert extends its addressable season through summer mountain biking on the same lift-served trail network, 5 pedestrian hiking trails, hébertisme (rope/adventure obstacle course), and a separately branded camping operation (Camping du Mont Lac-Vert) offering serviced sites, mini-chalets, beach access, watercraft rentals, and an inflatable water course. The resort is also developing additional on-site accommodation (hotel, RV stop) and group/event facilities. The company employs 11–50 people, operates from a single site at 173 Chem. du Vallon, Hébertville, and is roughly 2 hours 15 minutes (210 km) from Quebec City.

Name

Mont Lac-Vert

Website

https://montlacvert.qc.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mont Lac-Vert is a privately held, four-season outdoor recreation resort in Hébertville, Quebec, operating the only mechanical ski lift in Lac-Saint-Jean across 14 trails and 30 km of terrain, serving regional families, outdoor enthusiasts, students, and groups via ski passes, mountain biking, hiking, camping, and on-site lodging.

Ownership category

akta.pro rank

Product category

Ski Resort and Outdoor Recreation

NAICS

Skiing Facilities (71392), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industries

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain Gondola & Chairlift Passenger Transport (Non-ski Commuter/Tourist) (THAIAKAD)

Keywords

• Ski resort services
• Outdoor recreation
• Winter sports
• Mountain biking trails
• Alpine skiing

Headquarters

HQ city

Hébertville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ski Passes and Season Passes: Revenue from daily ski passes, season passes (family, student), and annual memberships for both winter and summer seasons. Includes multi-station passes (Passe Monts Québec).
2. Equipment Rentals: Rental services for ski equipment, mountain bikes, tubes for tubing, camping gear, and watercraft (kayaks, paddleboards, pedal boats).
3. Camping Services: Campsite rentals with varying service levels (unserviced, 2-3 services), mini-chalet rentals, beach access, and inflatable water course.
4. Food and Beverage: Cafeteria services and Pub le Saint-Bernard on-site restaurant.
5. Facility Rentals: Room/salle rentals for groups and events, group reservations.
6. Retail: On-site boutique shop for ski equipment and merchandise, gift cards.
7. Ski and Outdoor School: École de glisse (ski and snow sports school) offering lessons.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mont Lac-Vert is a four-season outdoor recreation resort operating alpine skiing with one mechanical lift across 14 trails (30 km) and snow tubing in winter, and mountain biking, hiking, and hébertisme obstacle courses in summer. The site also provides on-site accommodation (camping, hotel, RV parking), ski school instruction, equipment rentals, a cafeteria, Pub le Saint-Bernard, a retail boutique, gift cards, and event room rentals for group bookings.

Product overview

Mont Lac-Vert is a four-season outdoor recreation resort located in Hébertville, Quebec (Saguenay–Lac-Saint-Jean region). The resort operates as a single unified destination offering winter sports products centered around 14 ski slopes with 30 km of trails served by 1 mechanical lift, snow tubing, and ski school services. Summer operations feature the only mountain biking center in Lac-Saint-Jean with mechanical lift access, plus 5 hiking trails. The resort also provides accommodation services through an affiliated campground (Camping du Mont Lac-Vert), hotel, and RV facilities. Additional services include equipment rentals, event venues, dining options, and gift cards. Ski passes range from daily tickets to annual subscriptions, with multi-mountain Monts Québec passes available. The resort's infrastructure includes 1 mechanical lift serving both winter skiing and summer mountain biking, making it a diversified outdoor recreation destination rather than a traditional software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Lift Tickets and Multi-Day Passes (Billets)
• Season Ski Passes (Abonnements)
• École de Glisse (Ski School)
• Snow Tubing (Glissades sur tube)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Camp Mercier (SÉPAQ): Public-sector cross-country ski and snowshoe center in the Saguenay-Lac-Saint-Jean region. Comparable as a winter outdoor recreation operator in the same region, though focused on Nordic rather than alpine skiing.

Broad incumbents

• Mont-Tremblant Resort: Largest destination ski resort in Quebec, operated by a major hospitality group. Comparable as a Quebec ski operator with multi-station pass participation, but at significantly greater scale, vertical, and lodging breadth.
• Le Massif de Charlevoix: Destination Quebec ski resort with on-mountain lodging. Comparable as a Quebec ski competitor participating in multi-station passes and family travel, though positioned at a higher price/amenity tier.
• Station Mont-Sainte-Anne: Major Quebec ski resort near Quebec City participating in multi-mountain passes. Comparable as a regional Quebec ski competitor for Quebec City day-trippers and multi-station pass holders, but with much larger trail network.

Direct peers

• Centre de ski Mont-Bellevue: Small municipal ski area in Sherbrooke with night skiing and ski school. Comparable as a small Quebec independent hill serving a regional family market with similar lift/trail scale.
• Owl's Head: Independent Quebec ski area with comparable scale (small mountain, mix of trails, family positioning). Closely comparable as a regional independent hill competing for the same family/recreational skier segment.
• Ski Bromont: Quebec ski resort offering both winter skiing and extensive summer mountain biking using its lifts. Closely matches MLV's four-season ski-plus-MTB business model and Quebec family market.
• Vallée du Parc: Small independent Quebec ski area in the Laurentians. Comparable in scale and family/regional positioning, both operating as smaller independent hills outside the dominant Tremblant/Sainte-Anne orbit.
• Ski Mont Saint-Sauveur: Independent Quebec ski hill in the Laurentians serving day-trippers from Montreal. Comparable as a Quebec family-oriented ski area with night skiing, ski school, and seasonal passes.

Others

• Camping du Mont Lac-Vert: The resort's own affiliated campground (Camping du Mont Lac-Vert) offering unserviced sites, 2/3-service sites, mini-chalets, beach and watercraft rental. Comparable as the camping/ lodging arm of the MLV ecosystem rather than an external competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/montlacvert
• Instagraminstagram.com/montlacvert
• Xx.com/montlacvert
• LinkedInlinkedin.com/company/mont-lac-vert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mont Lac-Vert