What Lisa Elmqvist does

Lisa Elmqvist is a heritage Swedish fish and seafood delicatessen founded in 1926 and now in its fourth generation of family ownership. The business is anchored in Stockholm's Östermalms Saluhall — an iconic, high-footfall food market — where it operates a retail fishmonger counter, a Michelin-recommended fine dining restaurant, and adjacent production facilities, with capacity significantly expanded in the 2020 hall renovation. The company is organized under the Lisagruppen holding structure alongside the sister brand Husmans Deli (acquired through E P Bergmans in 2003/2005), which broadens its footprint into broader Swedish delicatessen retail. Satellite operations include the seasonal Lisa i Sälen (since 2003), Lisapåtorget (since 1995), and the Lisapåväg lunch/dinner box concept (since 2008).

The product range centers on premium Swedish fish and seafood — including Kalix Löjrom, smoked salmon, cured and marinated herring, and other specialty items — alongside a curated selection of cheeses, deli meats, and gourmet staples. Revenue is generated through multiple channels: in-store retail at the Saluhall, restaurant service, an e-commerce shop launched on a new website in 2024, event catering for up to 550 guests, and selective international exports (notably rimmad lax shipments to France and the United States). Lisa Elmqvist serves premium individual consumers, gift buyers, corporate and private event hosts, and wholesale restaurant clients, with pricing reflecting its premium positioning — for example, Kalix Löjrom listed at 320 kr/hg. Its market positioning rests on nearly a century of operating history, institutional endorsements including Royal Court Supplier status, and sustained Michelin recognition over the past decade.

Name

Lisa Elmqvist

Legal name

Lisa Elmqvist Fiskaffär Aktiebolag

Website

https://www.lisaelmqvist.se/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage Swedish fish and seafood delicatessen founded in 1926, operating a retail fishmonger, Michelin-recommended restaurant, e-commerce shop, and catering service from Stockholm's Östermalms Saluhall, serving premium consumers, gift buyers, and event hosts.

Ownership category

akta.pro rank

Product category

Premium Seafood & Delicatessen

NAICS

Fish and Seafood Retailers (44525), Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (42446)

SIC

Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810), Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Seafood Specialty & Premium Cuts (Loins, Steaks, Portions for Foodservice) (AFANALAL), Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)

Keywords

• Premium seafood retail
• Fish and shellfish delicatessen
• Fine dining seafood restaurant
• Event catering services
• Artisan smoked salmon

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Fish and Seafood Sales: Sale of fresh, frozen, and prepared fish and seafood products through the physical store in Östermalms Saluhall and online shop. Products include fresh fish, shellfish, smoked fish, caviar, and prepared seafood dishes.
2. Restaurant and Dining Services: On-premises dining in Östermalms Saluhall with full restaurant service, wine bar, and oyster/seafood bar. Open daily with extended evening hours.
3. Catering Services: Complete catering solutions for events ranging from intimate gatherings to large functions accommodating up to 550 guests.
4. E-commerce and Take-Away: Online sales through dedicated web shop with delivery services, plus take-away products including prepared dishes, picnic baskets, and gift baskets.
5. Husmans Deli (Subsidiary Operations): Sister company offering premium meats, charcuterie, cheeses, sauces, and prepared foods under the same corporate umbrella (Lisagruppen).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Lisa Elmqvist operates a heritage fish and seafood business from Östermalms Saluhall in Stockholm, combining a physical fishmonger shop, a Michelin-recommended seafood restaurant and wine bar, an e-commerce shop with home delivery, and full-service catering for events of up to 550 guests. Its core products include fresh fish and shellfish, cured and smoked salmon (rimmad lax, varmrökt lax), Kalix Löjrom, hand-peeled shrimp spreads (Skagenröra), and curated gift baskets, complemented by the sister brand Husmans Deli offering premium meat, charcuterie and cheese.

Product overview

Lisa Elmqvist is a heritage Swedish fish and seafood delicatessen business operating since 1926 in Östermalms Saluhall, Stockholm. The company offers a unified offering combining a physical fishmonger stall, a fine dining restaurant with Michelin recommendations for over 10 years, an online e-commerce shop, and catering services. Key products include premium fish and shellfish (Kalix Löjrom, smoked and cured salmon, prawns, oysters), prepared delicatessen items (Skagenröra, sauces, side dishes), and specialty gift selections. A sister brand, Husmans Deli, extends the portfolio to premium meat, charcuterie, cheese, and Swedish comfort food. The company also operates an online shop for home delivery and a catering service for events up to 550 guests.

Differentiator

Problem solved

Functional benefit

Brands

• Husmans Deli: A sister shop selling meat, charcuterie, cheese, traditional Swedish dishes (husmanskost) and delicacies. Located within Östermalms Saluhall and operating under Org.nr. 556587-0861.
• Lisapåtorget
• Lisapåväg
• Lisa i Sälen

Quantifiable outcome

• Only fish and seafood shop designated as Kunglig hovleverantör (Royal Court Supplier)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, minor and major.

• Bexanders RökericoreStrategic or Co-development PartnerPartnership for smoked shrimp production. Lisa Elmqvist's smoked shrimp are processed through Bexanders Rökeri, which prepares the products according to Lisa Elmqvist's specifications.
• RougiecoreStrategic or Co-development PartnerSupplier of French foie gras (goose and duck liver) for the Husmans Deli delicatessen section. Rougie is a prestigious French producer of premium foie gras.
• Husmans DelicoreStrategic or Co-development PartnerSister company and part of Lisagruppen, offering premium meats, charcuterie, cheeses, and prepared foods. Located within Östermalms Saluhall. Gift cards are valid at both Lisa Elmqvist and Husmans Deli.
• Nibble GårdminorChannel Partner/ Reseller/ DistributorLocal Swedish farm providing premium pork products including pork loin, pork chops, and pork belly for the Husmans Deli operations.
• Erikssons Chark (Nossebro)minorChannel Partner/ Reseller/ DistributorSupplier of traditional Swedish coarse grain sausage (grynkorv) made according to recipes passed down through generations.
• Stockholms Stad (City of Stockholm)majorStrategic or Co-development PartnerProperty owner of Östermalms Saluhall. Major renovation project (2016-2020) undertaken on behalf of Stockholms Stad resulted in expanded facilities for Lisa Elmqvist including larger restaurant space, new kitchen, and wine bar.

Scale indicators7 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Melanders: Premium Swedish delicatessen and specialty food retailer historically associated with Östermalm in Stockholm. Closest comparable in terms of high-end specialty food retail, gift/hamper offerings, and catering to affluent Stockholm consumers from a curated food hall footprint.
• Höga Kusten Fisk: Swedish fish and seafood company producing and retailing fresh, smoked and prepared fish products. Comparable because it combines Swedish seafood sourcing/processing with branded retail of smoked and value-added products similar to Lisa Elmqvist's rimmad lax and varmrökt lax lines.
• Smögens Fisk (Bohuslän): West-coast Swedish premium seafood brand originating in the Smögen archipelago. Comparable as a premium Swedish seafood brand built around shellfish, smoked fish and curated fish retail, addressing overlapping affluent consumer and gift-basket demand.
• Sturehof: Long-established Stockholm seafood restaurant and fish counter. Closely comparable because it combines a fishmonger/shop with a high-end seafood restaurant in central Stockholm, targeting the same affluent dining and retail seafood customer.
• Fiskhallen Sorunda: Swedish specialty fish retailer with a focus on fresh fish, shellfish and online sales to consumers. Comparable as a fishmonger-style retailer operating physical and e-commerce channels for premium seafood to Swedish households.

Broad incumbents

• NK (Nordiska Kompaniet): Stockholm luxury department store with a premium food hall and restaurant offerings. Comparable as a broader incumbent that houses premium fish, deli and catering offerings under one roof, competing for the same luxury gifting and dining occasion.
• Stureplansgruppen: Large Stockholm-based restaurant group operating multiple high-end venues. Comparable as a broader incumbent in Stockholm premium dining and event catering, addressing the same affluent consumer and corporate-catering demand.
• Operakällaren: Historic Stockholm fine-dining venue near the Royal Palace, holder of its own Royal Court Supplier status. Comparable as a broader incumbent in Stockholm premium dining, event catering and luxury hospitality that competes for the same occasion-based spending.

Regional players

• Grebbestad Fisk: West-coast Swedish seafood processor and brand focused on shellfish and smoked fish. Comparable in product mix (shellfish, smoked products) but primarily regional and not directly competing in Lisa Elmqvist's Stockholm retail and restaurant channels.

Emerging players

• Pike Place Fish Market: Iconic Seattle seafood market combining retail fishmonger, restaurant and e-commerce operations. Comparable as a heritage, tourism-anchored premium seafood destination that monetizes its market-hall footprint across multiple formats in a similar way to Lisa Elmqvist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LisaElmqvist
• Instagraminstagram.com/lisa_elmqvist
• LinkedInlinkedin.com/company/lisa-elmqvist

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lisa Elmqvist