Freedom & Coffee

What Freedom & Coffee does

Freedom & Coffee is a Los Angeles-based creative agency that provides strategy, branding, creative direction, messaging, web, video, and advertising services to forward-thinking brands. The agency positions itself as an 'AI-enabled' agency that integrates data analysis, audience research, and creative production under a single offering rather than selling modular services. Its client base spans consumer goods (Unilever's Shea Moisture Men), financial services (West Capital, described as RocketMortgage's #1 lender), nonprofit and mission-driven organizations (Earth Alliance, Livestrong Foundation, Rolling Sea Action Fund), and SMB and startup clients (Caged Bird HR, Nourish), reflecting a horizontal segmentation approach across verticals.

The agency's core technical differentiator is IntentOS, a proprietary audience-intent targeting capability used primarily for Meta Ads campaigns. IntentOS identifies high-intent consumer segments that are invisible to Facebook's built-in targeting — for example, homeowners with strong credit scores actively browsing home renovation resources — and has been credited with delivering $0.48 cost-per-click on the West Capital engagement versus a $2–4 industry benchmark. Beyond IntentOS, Freedom & Coffee's offering is otherwise a standard full-service creative agency stack: audience analysis, brand identity development, video production with the founder (Dom DeLeon) functioning as writer-director, and multi-channel advertising including out-of-home.

The business model is professional services: paid creative agency engagements billed on a project or retainer basis, with all sales driven through a 'Schedule a Consult' CTA on the company's website. There is no publicly disclosed pricing or rate card. The agency is privately held by founder Dom DeLeon, appears to be bootstrapped with no disclosed funding rounds, and operates with a 1–10 person headcount. Marketing and demand generation are driven by the agency's case-study portfolio, Journal blog, LinkedIn and Instagram presence, a 'Currently Brewing' newsletter, and a growing stack of industry awards (Webby, Telly, Gold Anthem, Cannes Lion and Clio nominations) earned in 2024.

Name

Freedom & Coffee

Legal name

Freedom & Coffee Inc.

Website

https://freedomandcoffee.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Freedom & Coffee is a Los Angeles-based boutique creative agency providing data-driven strategy, branding, video, and advertising services to enterprise and nonprofit brands, with a proprietary IntentOS audience-targeting capability for Meta Ads.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Creative agency services
• Brand strategy consulting
• Video production services
• Digital advertising campaigns
• Audience targeting technology

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Freedom & Coffee generates revenue by providing paid creative agency services including strategy, branding, messaging, web/video production, and ad campaign management to client brands. Revenue is earned through project-based and retainer engagements, typically billed for audience analysis, creative direction, and campaign execution.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Freedom & Coffee is a creative agency that provides integrated strategy, branding, creative direction, messaging, web, video production, and advertising (Meta Ads and out-of-home) services to forward-thinking brands. The agency augments creative production with proprietary IntentOS audience-intent targeting technology that identifies high-intent consumers for precise ad targeting, enabling measurable ROI outcomes such as cost-per-click improvements, revenue growth, and donor acquisition for clients.

Product overview

Freedom & Coffee is a creative agency that functions as a single unified offering combining data-driven strategy, branding, creative production, and multi-channel advertising. Their services are delivered as integrated engagements rather than modular products. The core portfolio includes Strategy Services, Branding Services, Creative Services (encompassing Video Services and Web Services), Messaging Services, and Advertising Services (including Meta Ads, OOH, and their proprietary IntentOS audience targeting capability). They position themselves as an AI-enabled agency that unites these capabilities to drive explosive growth for forward-thinking brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services

Quantifiable outcome

• CPC reduced to $0.48 vs. $2–4 industry benchmark — 10x improvement
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/freedomandcoffee
• Instagraminstagram.com/freedomxcoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom & Coffee