RI Advice

What RI Advice does

RI Advice Group Pty Ltd is an Australian Financial Services Licence holder (AFSL 238429) founded in Melbourne in 1979, originally under the name RetireInvest. The company is now part of Rhombus Advisory, the holding structure for two AFSLs that also includes Consultum Financial Advisers (AFSL 230323). RI Advice's business is the provision of AFSL authorization, compliance frameworks, practice management, marketing, software, research, and professional development support to a network of locally owned, self-employed financial adviser practices across Australia.

The company's revenue model is structured around licensee arrangements with affiliated adviser practices — advisers align to the RI Advice AFSL and operate independently while paying for access to the regulatory umbrella and shared back-office services. RI Advice does not employ the advisers themselves; rather, the 11-50 internal staff focus on licensing oversight, compliance, and community enablement for the 490+ adviser community. There are no disclosed product launches, AI capabilities, app platforms, or proprietary technology assets. Core technology is marked "Not disclosed."

The customer base is bifurcated: the primary direct customers are the self-employed financial advisers aligned to the AFSL (a persona-level segment), while the end-clients of those advisers are individual Australians seeking wealth management, retirement planning, and investment advice. Distribution is entirely domestic (Australia-only) and channel-driven, with no public pricing, no disclosed revenue, and no external funding rounds. The company operates from a Sydney registered address (Suite 803, Level 8, 309 Kent Street) under the ownership of Rhombus Enterprises.

Name

RI Advice

Legal name

RI Advice Group Pty Ltd

Website

https://riadvice.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

RI Advice Group is an Australian Financial Services Licence holder providing AFSL authorization, compliance oversight, and practice support to a network of 490+ self-employed financial advisers across Australia under parent Rhombus Advisory.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Other Management Consulting Services (541618)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA), Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC)

Keywords

• Financial advisory services
• AFSL licensing
• Practice management support
• Wealth management advice
• Financial compliance services

Headquarters

HQ city

Berwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. AFSL Licensing and Compliance Services: RI Advice Group operates as an Australian Financial Services Licence holder, providing licensing, compliance frameworks, and regulatory oversight to affiliated financial adviser practices. Revenue is generated through licensee arrangements with aligned adviser practices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

RI Advice Group operates as an Australian Financial Services Licence (AFSL 238429) holder providing licensing authorisation and regulatory oversight to affiliated financial adviser practices. It supplies affiliated practices with practice management, marketing, software, research, compliance, and professional development support, enabling those locally owned practices to deliver financial advisory services to individual clients across Australia.

Product overview

RI Advice Group operates as a financial advisory services provider under Rhombus Advisory's AFSL (Australian Financial Services License). The company offers financial planning and advisory services to individuals and families across Australia, with a focus on holistic financial advice. The product portfolio consists of the core RI Advice Group brand providing financial advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• RI Advice Group AFSL (Licensed Financial Advisory Services) Financial advisory services provided by self-employed financial advisers operating under the RI Advice AFSL, delivered to individual clients across Australia. Services include wealth management, retirement planning, and investment advice through locally owned, affiliated practices.
• Affiliated Practice Support Package Bundled back-office support package provided to affiliated financial adviser practices aligned to the RI Advice AFSL, covering practice management, marketing, software, research, compliance, and professional development.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Consultum Financial AdviserscoreOthersConsultum Financial Advisers is another AFSL owned by Rhombus Advisory (ABN 65 006 373 995, AFSL 230323). Founded in 2006, it serves as the licensee of choice for growth-focused practices requiring personalised and tailored support across services including practice management, marketing, software, research, compliance, and professional development.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Hillross Financial Services: Australian AFSL licensee (now part of AMP) supporting a network of self-employed adviser practices. Directly comparable licensee business model serving individual wealth and retirement advice clients.
• Shadforth Financial Group: Australian licensee offering financial advice through a national network of advisers, with a focus on holistic wealth, retirement and investment advice for individual clients.
• Count Limited: Australian financial advice and accounting licensee group supporting affiliated adviser and accounting practices. Directly comparable as a multi-licensee financial services platform.
• Fitzpatricks Private Wealth: Australian private wealth advisory licensee serving individuals, families and business owners with holistic financial advice, comparable in client base and service offering.
• Capstone Financial Planning: AFSL licensee supporting a network of self-employed financial advisers across Australia, providing practice management, compliance and research support similar to RI Advice.
• Morgans Financial: Australian wealth management and advisory firm offering personal investment advice, portfolio management and retirement planning through a national adviser network.
• AMP Financial Planning: One of Australia's largest AFSL licensees, supporting a national network of affiliated financial advisers. Operates a near-identical licensee-of-self-employed-advisers model to RI Advice.
• Consultum Financial Advisers: Sister AFSL owned by the same parent Rhombus Advisory, founded in 2006 to serve growth-focused practices. Operates an almost identical licensee model and is a direct internal peer for benchmarking.

Broad incumbents

• Insignia Financial (formerly IOOF): Major Australian wealth management group operating multiple advice licensees and platforms. A broad incumbent competing with RI Advice for affiliated advisers and individual advice clients.
• MLC Wealth (Insignia/NAB): Large bank-affiliated wealth platform offering investment, superannuation and advice services. Overlaps with RI Advice's individual wealth and retirement advice segments but at much greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RI Advice