DANLERS
DANLERS is a UK-based electronic manufacturer founded in 1990 that designs and produces energy-saving electronic switches, lighting controls, and dimmers for building and facilities applications, serving electrical distribution and contractor channels.
- Company typePrivate
- Founded1990
- HeadquartersChippenham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What DANLERS does
DANLERS is a UK-based electronic manufacturer specializing in energy-saving electronic switches, lighting controls, and dimmers. Founded in 1990 and headquartered in Chippenham, the company operates as a private, for-profit business with a workforce of 11-50 employees, positioning it as a small specialist in the building-controls and lighting sub-segment of the broader electronics manufacturing industry.
The company's product portfolio is centered on energy-saving control devices — principally electronic switches, lighting solutions, and dimmers — addressing demand for energy efficiency in commercial and residential built environments. As a niche hardware manufacturer, DANLERS' business model is consistent with conventional electronics OEM/wholesale distribution: producing specification-driven control products sold through electrical wholesalers, contractors, and facilities channels in the United Kingdom. No pricing model, go-to-motion detail, or distribution-channel information was disclosed in the available source data.
The firm has operated continuously for approximately 35 years, indicating an established market presence in its narrow product category. However, the provided source material contains minimal structured information on revenue, customers, management, intellectual property, certifications, partnerships, or recent strategic activity — most fields are unpopulated and the primary web source rendered as a loading/verification page. This analytical output is therefore grounded almost entirely in the firmographic descriptors above; conclusions on financial scale, growth direction, and competitive positioning carry limited confidence.
DANLERS firmographics
Firmographics- Name
- DANLERS
- Website
- https://danlers.co.uk
- Company type
- Private
- Founded year
- 1990
- Headcount range
- 11–50 employees
- Short description
- DANLERS is a UK-based electronic manufacturer founded in 1990 that designs and produces energy-saving electronic switches, lighting controls, and dimmers for building and facilities applications, serving electrical distribution and contractor channels.
- Ownership category
- akta.pro rank
Where DANLERS is headquartered
LocationHeadquarters
- HQ city
- Chippenham
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
DANLERS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
DANLERS product offering
Product offeringCore offering
DANLERS designs, develops, and manufactures energy-saving electronic switches, lighting control solutions, and dimmers for commercial and residential buildings. Its products enable automatic and manual regulation of lighting loads to reduce electricity consumption in offices, warehouses, schools, and homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Electronic switches Energy-saving electronic wall and ceiling switches designed to automatically and manually control lighting loads. Targeted at electrical contractors, building services engineers, and facilities managers specifying lighting controls in commercial and residential buildings.
- Dimmers Electronic dimmer units for regulating lighting output to reduce energy consumption and provide user-controllable lighting levels. Targeted at commercial and residential installations needing energy-saving lighting control.
- Lighting control solutions Integrated lighting control solutions combining electronic switching, dimming, and sensor-based automation for energy-saving operation in commercial and residential buildings. Targeted at project specifiers and contractors fitting out or retrofitting buildings.
Companies that use DANLERS
Customer profileIdeal customer profiles2 records
DANLERS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DANLERS partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
DANLERS competitors and assessment
Company assessmentBroad incumbents
- Legrand: Large manufacturer of electrical and digital building infrastructure including wiring devices (switches, dimmers) and lighting controls — adjacent segment competitor with much broader portfolio.
- Signify (Philips): Global lighting major offering luminaires plus connected lighting controls (Interact, Hue, Dynalite); broader portfolio but overlaps with DANLERS in lighting controls and dimming.
- Schneider Electric: Global electrical equipment giant offering wiring devices, dimmers, and connected lighting/building automation solutions; competes with DANLERS across switch and lighting controls categories.
- Lutron Electronics: Global leader in lighting controls including dimmers, switches, and whole-building lighting control systems; competes with DANLERS in the dimmer and lighting controls category at the premium end.
- Eaton: Power management manufacturer with a wiring devices and lighting controls portfolio (e.g., Cooper Lighting, Eaton sockets/switches) competing directly with DANLERS in dimmers and electronic switches.
Direct peers
- CP Electronics: UK-based specialist in energy-saving lighting controls including PIR sensors, dimmers and presence detectors — highly comparable niche, geography, and energy-efficiency focus to DANLERS.
- MK Electric: UK-based manufacturer of wiring devices including light switches, dimmers and electrical accessories for residential and commercial buildings — directly comparable product portfolio and geography to DANLERS.
- Hamilton Litestat: British manufacturer of decorative and functional wiring devices, dimmers and lighting controls sold through electrical wholesalers — overlap on switches, dimmers, and UK-focused distribution.
- Crabtree (Siemens): UK-originated wiring devices brand (now part of Siemens) producing light switches, dimmers and accessories; competing in the same electrical-wholesaler channel as DANLERS.
- Helvar: European lighting controls specialist offering DALI-based dimmers, sensors, and lighting management systems; overlap with DANLERS on the commercial/energy-saving lighting controls proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
DANLERS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DANLERS leadership team
Management profileNumber of profiles
DANLERS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DANLERS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DANLERS
What does DANLERS do?
DANLERS designs, develops, and manufactures energy-saving electronic switches, lighting control solutions, and dimmers for commercial and residential buildings. Its products enable automatic and manual regulation of lighting loads to reduce electricity consumption in offices, warehouses, schools, and homes.
When was DANLERS founded?
DANLERS was founded in 1990. It employs 11 to 50 people.
Where is DANLERS based?
DANLERS is headquartered in Chippenham, United Kingdom, in the Europe region.
Who are DANLERS's main competitors?
Broad incumbents on record are Legrand, Signify (Philips), Schneider Electric, Lutron Electronics and Eaton. Direct peers are CP Electronics, MK Electric, Hamilton Litestat, Crabtree (Siemens) and Helvar.
Does DANLERS have an API?
No public API is recorded for DANLERS.