Handspring Publishing

What Handspring Publishing does

Handspring Publishing is a London-based specialty publisher operating in the field of manual therapies, movement, yoga, and complementary health. The company operates primarily through its Singing Dragon imprint, which produces a focused catalog of books covering yoga therapy, osteopathy (including animal osteopathy), massage, the Alexander Technique, pain science, Ayurvedic medicine, Reiki, pelvic rehabilitation, and palliative care. Titles are authored by recognized practitioners and academics and positioned for evidence-informed practice in niche integrative health disciplines. The US-facing Singing Dragon sub-brand sells to North American customers with free shipping over $45, and the business operates a dedicated Philadelphia office with fulfillment handled by Books International, Inc.

The business model is straightforward book publishing revenue: one-time unit purchases of physical books (priced roughly $14.95 to $170), supplemented by ebooks and audiobooks delivered through the Singing Dragon Digital Library platform. Go-to-market combines direct-to-consumer e-commerce (US and UK storefronts), institutional sales to universities and training academies (with inspection copies for educators), and channel partnerships with wholesalers and distributors. The customer base is segmented across health and wellness professionals (yoga therapists, osteopaths, massage therapists, bodyworkers), individual yoga and movement practitioners, and educational institutions offering integrative health curricula.

Handspring is structurally positioned as a wholly owned imprint of Jessica Kingsley Publishers, itself an imprint of Hodder & Stoughton Limited (part of the Hachette group). The 1-10 employee operation benefits from parent-group distribution infrastructure, shared corporate resources, and backlist depth built over an approximate 15-year operating history. Marketing is conducted through email/newsletter, organic social media, blog content, webinars, and industry events. No AI, platform technology, or proprietary software products are disclosed; the operation is a traditional editorial and distribution business.

Name

Handspring Publishing

Legal name

Hodder & Stoughton Limited

Website

https://handspringpublishing.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Handspring Publishing is a London-based specialty book publisher, operating through its Singing Dragon imprint, producing authoritative titles on yoga therapy, osteopathy, bodywork, and complementary health for practitioners, students, and educational institutions across the UK and US markets.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Book Sales: Revenue generated from selling physical books, ebooks, and audiobooks directly through their e-commerce platform and through distribution partners. Books are priced individually at point of sale with one-time purchase model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Handspring Publishing publishes print and digital books focused on health, wellbeing, yoga, bodywork, complementary medicine, and movement therapies under its Singing Dragon imprint. The company sells directly to individual consumers via its own e-commerce storefront (us.singingdragon.com) and serves institutional buyers (libraries, universities, training academies) through dedicated institutional ordering channels, with order fulfillment handled by Books International, Inc.

Product overview

Handspring Publishing is a publisher specializing in health, wellbeing, and complementary health titles. Its Singing Dragon sub-brand focuses on yoga, bodywork, and traditional health practices. The portfolio includes books across yoga therapy (Pancha Kosha model, Yoga Nidras, Pranayama), physical therapies (osteopathy, pelvic rehabilitation, animal osteopathy), body-based practices (Alexander Technique, flexibility science), pain science, end-of-life care, and holistic medicine (Ayurvedic medicine, Reiki). The company offers physical books, ebooks, and audiobooks through its Digital Library platform. Titles are available via its US website (Singing Dragon US) with free shipping over $45 and a UK website, distributed through Hachette/Jessica Kingsley Publishers.

Differentiator

Problem solved

Functional benefit

Products and services

• Singing Dragon Digital Library An online ebook and audiobook platform providing digital access to the Singing Dragon catalog of health, yoga, bodywork, and complementary therapy titles. Targets individual readers and institutional users globally.
• Neuroscience, Yoga, and Psychology A book by Maureen Mala Ph.D. exploring neuroscience, yoga, and psychology, providing tools for vagus nerve regulation for health and peak performance. Targeted at health practitioners and yoga therapists.
• The Science of Flexibility, Stretching and Mobility A book by Gerard van der Poel covering the science behind flexibility, stretching, and mobility. Targeted at movement practitioners, trainers, and therapists.
• The Lyno Method A book by Benita Bester, Earle Abrahamson, and Torsten Liem presenting the Lyno Method for bodywork and therapy practitioners.
• Exploring the Koshas in Yoga Therapy A book by LaMor Clements presenting a framework for using the Pancha Kosha model to inform yoga therapy, applying the model to asana, mantra, mudra, pranayama and meditation.
• Pelvic Rehabilitation A book by Maureen Mason and Ginger Garner focusing on pelvic rehabilitation techniques, targeted at physical therapists and clinical practitioners.
• Animal Osteopathy A book by Anthony Nevin, Christopher Colles, and Paolo Tozzi covering animal osteopathy for veterinary and osteopathic practitioners.
• Palliative Touch: Massage for People at the End of Life A book by Cindy Spence providing guidance on massage techniques for people at the end of life, for massage therapists and palliative care workers.
• Reiki in Clinical Practice A book by Ann Baldwin covering the application of Reiki in clinical practice settings, for clinicians and complementary therapy practitioners.
• Pain Science - Yoga - Life A book by Marnie Hartman and Niamh Moloney integrating pain science with yoga practice, aimed at yoga teachers, therapists, and pain clinicians.
• Evolved to Move: An Introduction to Using the Alexander Technique An introduction to using the Alexander Technique to ease tension, move freely, and reduce pain caused by unbalanced posture, for movement practitioners and general readers.
• Pranayama Lost in Translation An expert guide to the original meaning and practice of pranayama, the foundational Indian yogic tradition, for yoga teachers and serious practitioners.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Jessica Kingsley PublisherscoreOEM/ Whitelabel/ Licensing PartnerSinging Dragon is an imprint of Jessica Kingsley Publishers, which is itself an imprint of Hodder & Stoughton Limited. This is a parent-subsidiary relationship within the publishing group structure.
• Hodder & Stoughton LimitedcoreOEM/ Whitelabel/ Licensing PartnerHodder & Stoughton Limited is the ultimate parent company of both Jessica Kingsley Publishers and Singing Dragon. It is a limited company registered in England (Registered number: 651692, VAT Reg. No: GB205505305).
• Books International, Inc.coreChannel Partner/ Reseller/ DistributorBooks International, Inc. handles order fulfillment for orders placed via the Singing Dragon US website.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hay House: Wellness/self-help publisher and media brand with broader scope (mind-body-spirit) than Handspring — overlaps in wellness and yoga titles but operates at much larger scale with mixed digital/TV presence.

Direct peers

• North Atlantic Books: Independent publisher covering holistic health, bodywork, somatic practices, and ecopsychology — overlapping niche with Singing Dragon in evidence-informed complementary and somatic health.
• Healing Arts Press: Imprint of Inner Traditions focused on alternative medicine, energy healing, and bodywork — comparable subject specialization and similar practitioner/professional readership base.
• Inner Traditions / Bear & Company: Long-established publisher of alternative medicine, complementary therapy, yoga, and holistic health titles — directly comparable catalog depth in integrative and movement-based health subjects.
• Sounds True: Multimedia publisher of books, audio courses, and digital content on yoga, meditation, and integrative wellness — comparable niche focus, multi-format strategy (print + audio/digital), and practitioner-driven audience.
• Shambhala Publications: Independent publisher specializing in yoga, meditation, contemplative practice, and holistic health — directly overlapping with Singing Dragon's catalog in yoga therapy, mindfulness, and body-mind practice.
• Jessica Kingsley Publishers: Sister imprint of Handspring/Singing Dragon within Hodder & Stoughton, publishing in social care, health, and psychotherapy — directly comparable mission (specialist professional health/social care titles), distribution model, and parent backing.
• Lotus Press (Wisconsin): Specialist publisher of Ayurveda, yoga, and holistic health titles — closely comparable in subject matter (Ayurveda, yoga therapy), audience (practitioners), and independent small-press scale.

Regional players

• Wisdom Tree Publications: Indian publisher of yoga, Ayurveda, and mind-body wellness books — comparable niche but primarily serves the South Asian market rather than competing directly in the UK/US.

Emerging players

• Jessica Kingsley Publishers (Academic & Library division) / Hammersmith Books: UK independent publisher of health, complementary medicine, and popular science — comparable author/practitioner audience and distribution model, though broader in scope than Singing Dragon.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Xx.com/HandspringLtd
• Facebookfacebook.com/handspringpublishing
• Instagraminstagram.com/singingdragonbooks

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handspring Publishing