Futuremusic
FutureMusic is a New York-based digital media publication founded in 2001 that delivers music technology news, gear reviews, and artist coverage to electronic music producers, DJs, and enthusiasts worldwide, monetizing via advertising, a record label, and audio production services.
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Futuremusic does
FutureMusic, Inc. is a privately held digital media company founded in 2001 and headquartered in New York at 347 West Fifty-Seventh Street. The company operates the FutureMusic.com publication, which delivers editorial coverage of music technology including gear reviews, new product announcements, artist spotlights, industry reporting, and technical features across categories such as New Gear, Gear Reviews, Updates & Upgrades, Artists, Industry, and Music Technology. Its audience consists of professional and hobbyist electronic music producers, DJs, and music technology enthusiasts globally. The publication distributes content through its website, a free email newsletter, and a Twitter/X presence (@future_music), and holds a registered trademark on the FutureMusic name. Beyond editorial, FutureMusic operates a record label (managed by Sera Ellerson) and sells professional audio production services to commercial clients worldwide.
The underlying technology is a standard web-based digital publishing platform with email newsletter delivery and social media integration; no proprietary platform, AI/ML pipeline, API, or SDK is disclosed. Revenue is generated through three streams: (1) display advertising sold directly to music technology brands and equipment manufacturers (with affiliate and coupon partnerships visible on-site, including Waves, DistroKid, and others); (2) record label operations producing licensing and royalty income from releases; and (3) audio production services billed as professional services. No subscription, paid content tier, or pricing for the publication is disclosed, and the newsletter is offered free of charge.
The company is founder/owner-operated with no institutional funding, no parent company, no subsidiaries, and no public listing. The team is small (11-50 employees) and editorial-led, with Greg Geller as Editor-In-Chief, Angelina Lynn Cruz as VP of Advertising, Karen Wright as Producer, Dan Brotman as Editor-At-Large, and Sondra Harris as Social Media Director, supported by six writers and several contributors. FutureMusic has accumulated over two decades of editorial content and continues to publish actively as of mid-2026, including Power Award-rated reviews of the Embodme Erae 2 controller (93%) and the Sim'n Tonic Nome II master MIDI clock (93%).
Futuremusic firmographics
Firmographics- Name
- Futuremusic
- Legal name
- FutureMusic, Inc.
- Website
- https://futuremusic.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FutureMusic is a New York-based digital media publication founded in 2001 that delivers music technology news, gear reviews, and artist coverage to electronic music producers, DJs, and enthusiasts worldwide, monetizing via advertising, a record label, and audio production services.
- Ownership category
- akta.pro rank
Futuremusic industry classification
Industry- Product category
- Music Technology Media & Reviews
- NAICS
- Motion Picture and Sound Recording Industries (512), Record Production and Distribution (51225), Other Sound Recording Industries (512290)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)
- akta.pro secondary industries
- Live Performance & DJ Software (Playback, Mixing, Lighting Control) (MPAIAIAI), Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
Keywords
Where Futuremusic is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Futuremusic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Display Advertising: FutureMusic sells display advertising placements on their website to music technology brands, audio equipment manufacturers, and related companies targeting their audience of electronic musicians and producers.
- Record Label Operations: FutureMusic operates a record label, releasing music and generating revenue through music distribution and licensing.
- Audio Production Services: FutureMusic provides audio production services to companies, offering professional audio work for commercial clients.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Futuremusic product offering
Product offeringCore offering
FutureMusic publishes a music technology magazine and website delivering news, gear reviews, artist spotlights, and industry reporting across categories including New Gear, Gear Reviews, Updates & Upgrades, Artists, Industry, and Music Technology. The company also operates the FutureMusic Record Label, which releases music and supports artists, and offers professional audio production services to commercial clients worldwide.
Product overview
FutureMusic is a music technology media publication operating as a unified platform comprising three core offerings: the FutureMusic Magazine and Website delivering comprehensive news coverage, gear reviews, artist spotlights, and industry reporting across categories including New Gear, Gear Reviews, Updates & Upgrades, Artists, Industry, and Music Technology; the FutureMusic Record Label for releasing music and supporting artists; and FutureMusic Audio Production Services providing professional audio production capabilities to companies worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- FutureMusic Record Label: The company's record label operation under the FutureMusic brand.
- Music & Audio Services
Products and services
- FutureMusic Magazine and Website The primary media publication covering music technology news, gear reviews, artist spotlights, industry news, and music technology features across multiple content categories including New Gear, Gear Reviews, Updates & Upgrades, Artists, Industry, and Music Technology. Content is freely accessible to visitors via futuremusic.com.
- FutureMusic Record Label FutureMusic's record label operation that releases music and supports artists, operated by Sera Ellerson. Generates revenue through music distribution and licensing/royalties.
- FutureMusic Audio Production Services
Companies that use Futuremusic
Customer profileSegments3 records
Ideal customer profiles3 records
Futuremusic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Futuremusic partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Futuremusic competitors and assessment
Company assessmentDirect peers
- DJ Mag: Long-running UK-based magazine and website covering DJ culture, DJ gear, electronic music, and clubbing. Directly comparable to FutureMusic as a niche digital editorial publication serving DJs and electronic music producers with reviews, news, and industry coverage.
- Mixmag: Global electronic music and DJ culture magazine with digital editorial operations, covering gear, artists, festivals, and industry news. Closely comparable in audience (electronic music creators and fans) and editorial mix (reviews, news, artist features).
- Electronic Musician: Longstanding trade publication focused on electronic music production, gear reviews, and music technology. Highly comparable to FutureMusic's editorial mission in covering synthesizers, controllers, software, and production techniques for electronic musicians.
- MusicTech: Digital music technology publication covering music production gear, software, and techniques. Directly comparable as a reviews-and-news outlet targeting music producers and recording engineers with overlapping audience and advertiser base.
- Sound on Sound: Established recording, mixing, and music production technology magazine with strong digital presence. Comparable editorial focus on pro audio gear, software, and techniques, with similar advertiser categories (audio software/hardware manufacturers).
- Tape Op: Independent magazine and online publication dedicated to recording and music production, with gear reviews, artist interviews, and technical content. Comparable as a niche trade publication serving music creators with editorial-led advertising monetization.
- Attack Magazine: Online magazine covering electronic music production, DJ technique, and dance music culture. Directly comparable niche focus and audience overlap with FutureMusic's editorial coverage of electronic music production and DJ gear.
- Resident Advisor: Leading electronic music platform combining editorial coverage, reviews, and artist features with ticketing and event listings. Comparable audience (electronic music producers and enthusiasts) and editorial depth, with stronger event/discovery infrastructure.
- XLR8R: Long-running digital publication covering electronic, experimental, and dance music with artist features, reviews, and industry coverage. Comparable as a niche editorial outlet serving electronic music creators with similar content categories.
Emerging players
- Create Digital Music: Blog and community covering music technology, software tools, and electronic music creation, with strong overlap to FutureMusic's coverage of music production hardware and software for electronic musicians.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Futuremusic social profiles
Digital presenceFuturemusic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Futuremusic leadership team
Management profileNumber of profiles
Profiles7 records
Futuremusic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Futuremusic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Futuremusic
What does Futuremusic do?
FutureMusic publishes a music technology magazine and website delivering news, gear reviews, artist spotlights, and industry reporting across categories including New Gear, Gear Reviews, Updates & Upgrades, Artists, Industry, and Music Technology. The company also operates the FutureMusic Record Label, which releases music and supports artists, and offers professional audio production services to commercial clients worldwide.
Is Futuremusic a public or private company?
Futuremusic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Futuremusic founded?
Futuremusic was founded in 2001. It employs 11 to 50 people.
Where is Futuremusic based?
Futuremusic is headquartered in New York, United States, in the North America region.
How does Futuremusic make money?
Three revenue lines are on record. Display Advertising is the primary driver. The others are record Label Operations and audio Production Services.
Who are Futuremusic's main competitors?
Direct peers on record are DJ Mag, Mixmag, Electronic Musician, MusicTech, Sound on Sound, Tape Op, Attack Magazine, Resident Advisor and XLR8R. Create Digital Music is listed as an emerging player.
Does Futuremusic have an API?
No public API is recorded for Futuremusic.
What industry is Futuremusic in?
Futuremusic's product category is Music Technology Media & Reviews. Its primary akta.pro industry code is MPAIAJAC, DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers), with a secondary code of MPAIAIAI, Live Performance & DJ Software (Playback, Mixing, Lighting Control). Its NAICS code is 512 and its SIC code is 2721.