Golden Haven Memorial Park

What Golden Haven Memorial Park does

Golden Haven Memorial Park is the largest and most comprehensive memorial care provider in the Philippines, operating 30+ themed memorial park locations nationwide as a subsidiary of Golden MV Holdings Inc. (PSE: HVN), part of the Villar Group of Companies. The company offers an integrated death care platform that combines master-planned themed memorial parks, chapels and crematorium facilities (including low-smoke, DENR-compliant cremation equipment), columbarium niches (including space-efficient vertical designs), pet cremation services, and in-house mausoleum construction under the Golden Haven Signature Construction brand. Its physical footprint includes a 15-hectare flagship park in Las Piñas with Spanish architecture and a Butterfly Garden, a 10-hectare Italian-inspired mountaintop park in Cebu, and themed enclaves across the Visayas and Mindanao.

The company generates revenue primarily through one-time sales of memorial lots and columbarium niches, with documented lot appreciation averaging 20% annually (e.g., Las Piñas lots appreciated from P5,000 in 1984 to P378,000 currently). It serves a horizontal customer base of Filipino families, OFW families seeking investment-grade assets, real estate investors, and pet owners. Distribution combines regional field sales teams (North Luzon, South Luzon, Las Piñas Divisions), a network of physical park locations, an eServices portal for online reservations and payments, an ambassador affiliate program, and a 2025 partnership with Pag-IBIG Fund providing 5% Loyalty Card Plus discounts to millions of members. Operational infrastructure includes a 150 kWp solar installation at Las Piñas that generates approximately 202,800 kWh per year, making the facility one of the first death care operations in the country to be substantially solar-powered. The company was the first and only death care company to list on the Philippine Stock Exchange in 2016.

Name

Golden Haven Memorial Park

Legal name

GOLDEN MV HOLDINGS, INC.

Website

https://goldenhaven.com.ph

Company type

Public

Founded year

1984

Operating status

Operating

Short description

Golden Haven Memorial Park is the largest memorial care provider in the Philippines, operating 30+ themed memorial parks and offering integrated death care services including memorial lots, columbarium niches, chapels, crematorium, and pet services to Filipino families, OFWs, and investors.

Ownership category

akta.pro rank

Product category

Death Care and Memorial Park Services

NAICS

Cemeteries and Crematories (81222)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Memorial park services
• Death care services
• Cremation services
• Columbarium niches
• Funeral services

Headquarters

HQ city

Las Piñas

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Memorial Lot Sales: One-time purchase of memorial lots at various Golden Haven locations. Lots appreciate significantly over time (reported 20% annual appreciation). First park opened 1984 in Las Piñas.
2. Cremation Services: Chapel and crematorium services including cremation procedures, memorial services, and related death care offerings.
3. Columbarium Niches: Sale of columbarium spaces for memorialization, including vertical columbariums and node columbariums.
4. Pet Services: Pet cremation and memorial services for pet owners, including pet crematorium and related offerings.
5. Memorial Property Rental/Lease: Rental and lease opportunities for memorial properties. Allows assignment to non-relatives with proper permits and authorization.
6. Maintenance and Administrative Services: eServices including admin services, payments processing, and ongoing maintenance of memorial properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Golden Haven Memorial Park operates master-planned themed memorial parks across 30+ locations in the Philippines, selling memorial lots, columbarium niches, and providing chapel, cremation, and pet cremation services. The company supplements its physical park offerings with digital eServices for admin and payments and operates complementary offerings such as in-house mausoleum construction and the Memory Tree natural burial option. It is the first and only death care company listed on the Philippine Stock Exchange (HVN).

Product overview

Golden Haven Memorial Park operates a platform-plus-services model centered on master-planned themed memorial parks as the core offering, supplemented by chapel and crematorium services, columbarium facilities (including vertical columbariums), pet services (pet crematorium), digital eServices (online admin, payments, eCard), in-house mausoleum construction, memorial property rental, and niche offerings such as the Memorial Alcove and Memory Tree natural burial option. The portfolio spans over 30 locations nationwide, with the company listed on the Philippine Stock Exchange under HVN.

Differentiator

Problem solved

Functional benefit

Products and services

• Memorial Parks and Memorial Lots Master-planned themed memorial parks offering memorial lots for purchase across 30+ locations nationwide; lots serve as both final resting place and an appreciating real estate investment, with reported 20% average annual appreciation. Targeted at Filipino families, OFWs, and real estate investors.
• Chapels and Crematorium Services Funeral chapel services and cremation services for departed loved ones, including cremation machines that produce little to no smoke emissions compliant with DENR standards. Targeted at Filipino families during bereavement and pre-need planning.
• Columbarium Niches Sale of columbarium niches and ossuarium spaces for cremated remains memorialization, including vertical columbarium designs that reduce land usage. Available across the majority of Golden Haven parks. Targeted at families choosing cremation.
• Pet Crematorium and Pet Services Pet cremation and memorial services allowing pet owners to give their companion animals a dignified farewell. Includes dedicated pet crematorium facilities. Targeted at Filipino pet owners.
• Memory Tree Natural Burial Natural burial option where cremated remains of up to two individuals are interred beneath a living tree, with a personalized stone marker inscribed with the departed's names. Each tree contributes to environmental conservation by absorbing CO2. Targeted at families seeking environmentally sustainable memorialization.
• Memorial Alcove Vertical memorial structure at the Jardin de Angeles in Las Piñas featuring elegant and minimalistic architecture; can inter one body and additional bone remains in a cost-effective, space-saving vertical design. Targeted at families seeking space-efficient burial options.
• Butterfly Release Ceremony Symbolic memorial ceremony offering families a meaningful way to say goodbye to loved ones through the release of butterflies. Targeted at bereaved families seeking ceremonial tributes.
• eServices Digital Platform Digital service platform for admin services, online payments, employee resources, and eCard functionality; enables clients to manage reservations, payments, and transactions online. Targeted at existing Golden Haven clients across all 30+ park locations.
• Golden Haven Signature Construction (Mausoleum Construction) In-house custom mausoleum construction service providing all-in-one building solutions for families wishing to construct custom mausoleum structures within Golden Haven parks. Targeted at families seeking premium, personalized memorial architecture.
• Memorial Property Rental and Lease Rental and lease opportunities for memorial properties, including assignment to non-relatives with proper permits and authorization. Targeted at property owners wishing to monetize or transfer memorial assets.
• Pag-IBIG Loyalty Card Plus Discount Program Partnership-enabled discount program offering Pag-IBIG Loyalty Card Plus holders a 5% discount on all Golden Haven products and services across 34 memorial park developments nationwide. Targeted at Pag-IBIG Fund members across the Philippines.

Quantifiable outcome

• 20% annual appreciation on memorial lots (reported average)
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Pag-IBIG FundcoreGTM or Marketing Partner · 27 May 2025Pag-IBIG Fund partnered with Golden Haven to offer exclusive 5% discount on all Golden Haven products and services to Pag-IBIG Loyalty Card Plus holders. The partnership covers all 34 memorial park developments nationwide and includes traditional memorial lots, chapels, crematoriums, and pet cremation services. Partnership formalized through ceremonial signing led by Pag-IBIG Fund CEO Marilene C. Acosta and Golden Haven COO Estrellita S. Tan.
• Buskowitz EnergycoreTechnology or Integration · 21 February 2020Golden Haven partnered with Buskowitz Energy for solar installation at Las Piñas facility. The 150 kWp solar installation generates average 202,800 kWh per year, powering memorial chapels, crematorium facilities, and commercial building. This partnership makes Golden Haven one of the first real estate and death care services to utilize solar energy for operations.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• StoneMor Partners: US cemetery and funeral home operator with a portfolio of over 300 cemeteries, comparable as a cemetery-focused, multi-location death care provider with similar pre-need sales and lot appreciation economics.
• InvoCare Limited: Leading funeral services and cemetery operator in Australia and New Zealand, publicly listed on the ASX (IVC). Comparable as a publicly listed Asia-Pacific death care incumbent with cemetery, cremation, and pre-need funeral planning operations.
• Fu Shou Yuan International Group: The largest publicly listed funeral and cemetery operator in mainland China (HKEX: 1448), with extensive cemetery land bank and pre-need sales model. Most directly comparable Asian death care peer given the similar emphasis on cemetery land appreciation and Chinese-Filipino cultural overlap.
• Park Lawn Corporation: North American funeral, cremation, and cemetery operator (TSX: PLC) with diversified death care services. Comparable as a publicly listed multi-site death care consolidator with cemetery and cremation offerings similar to Golden Haven's product mix.
• Service Corporation International: The largest publicly listed funeral services and cemetery operator in North America (NYSE: SCI), operating Dignity Memorial brand across the US, Canada, and Puerto Rico. Comparable as a publicly traded death care incumbent with diversified cemetery, funeral, and cremation services.

Direct peers

• Manila Memorial Park: One of the largest and oldest memorial park operators in Metro Manila, Philippines, directly competing with Golden Haven on memorial lots, columbarium, and cremation services within the same metropolitan catchment.
• Loyola Memorial Park: Established Metro Manila memorial park operator with comparable scale and product offering (memorial lots, columbarium, chapels), competing head-to-head with Golden Haven in the National Capital Region market.
• Forest Lake Memorial Park: Philippine memorial park operator with multiple locations offering themed memorial parks, columbarium facilities, and similar death care services to Golden Haven, serving overlapping provincial markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ghi_official
• YouTubeyoutube.com/c/GoldenHaven
• Facebookfacebook.com/Official.GoldenHaven
• LinkedInlinkedin.com/company/golden-bria-holdings-inc
• Instagraminstagram.com/goldenhavenofficial
• Pinterestpinterest.ph/goldenhavenmemorialparks
• TikTokl.facebook.com/l.php?u=https%3A%2F%2Fbit.ly%2FGHTiktok

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden Haven Memorial Park