POTT
POTT (Power of Touch) is a Portugal-based R&D company operating a Madeira Island Living Lab to develop biometric card technology for authentication on payment, access, and identification cards, founded in 2019.
- Company typePrivate
- Founded2019
- HeadquartersFunchal, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
POTT firmographics
Firmographics- Name
- POTT
- Legal name
- Power of Touch
- Website
- https://pwtouch.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- POTT (Power of Touch) is a Portugal-based R&D company operating a Madeira Island Living Lab to develop biometric card technology for authentication on payment, access, and identification cards, founded in 2019.
- Ownership category
- akta.pro rank
POTT industry classification
Industry- Product category
- Biometric Card Technology
- akta.pro primary industry
- Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)
Keywords
Where POTT is headquartered
LocationHeadquarters
- HQ city
- Funchal
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
POTT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
POTT product offering
Product offeringCore offering
POTT is an R&D project that researches and develops biometric card applications, framed as the next generation of authentication and identity verification. Operating as a Living Lab based on Madeira Island, Portugal, the project focuses on producing a "New Generation Biometrics" card aimed at security use cases across the tourism, education, and electricity sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- New Generation Biometrics A biometric card developed for identity verification and secure authentication, designed for use by organizations and end users in the tourism, education, and electricity sectors. It is positioned as more than a card — a new lifestyle — combining biometric security with card-based access.
Companies that use POTT
Customer profileSegments1 record
Ideal customer profiles3 records
POTT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
POTT competitors and assessment
Company assessmentBroad incumbents
- Thales Group: Thales produces biometric payment cards and operates broadly in digital identity and security. It is a large incumbent with overlapping capabilities in card-based biometric authentication, serving financial institutions and government clients globally.
- IDEMIA: IDEMIA is a global leader in identity and security solutions, including biometric payment cards under its F.CODE brand. It is a broad incumbent operating across multiple biometric and identity segments, with established commercial deployments that dwarf POTT's Living Lab scope.
- NEC Corporation: NEC provides biometric identification solutions for government and enterprise markets, including fingerprint and facial recognition. It is a broad incumbent in the broader biometrics space, with comparable biometric authentication technology but applied to identity programs rather than card-based use cases.
Others
- NXP Semiconductors: NXP provides secure microcontrollers and NFC chips used in smart card and biometric card architectures. As an enabling technology supplier, NXP is thematically comparable to POTT's biometric card focus but does not directly compete in end-user authentication products.
- Infineon Technologies: Infineon supplies security chips and secure elements that underpin biometric card technology. It is an adjacent enabling technology provider rather than a direct competitor, but the underlying hardware it produces is essential to the biometric card category POTT is pursuing.
Direct peers
- Zwipe: Zwipe is a biometric technology company focused on developing fingerprint-enabled payment and access cards. Like POTT, it targets biometric authentication on card-based systems and is similarly early-stage in the commercialization of biometric card products.
- Fingerprint Cards: Fingerprint Cards (FPC) develops biometric sensor technology and has supplied fingerprint sensors for biometric smart cards. It is a direct peer in the biometric authentication-on-cards technology stack, though it operates at a larger scale than POTT.
- IDEX Biometrics: IDEX Biometrics develops biometric fingerprint sensors and authentication solutions specifically for payment cards and identity cards. It is the most direct competitor to POTT, operating in the same biometric card technology niche with commercial deployments at major issuers.
Emerging players
- Onfido (Entrust): Onfido, now part of Entrust, provides cloud-based biometric identity verification for digital onboarding. While it focuses on digital rather than physical card authentication, it is an emerging player in the broader biometric identity authentication space that overlaps with POTT's value proposition.
- iDenfy: iDenfy offers biometric identity verification and KYC services. As an emerging player in the biometric authentication market, it addresses similar underlying use cases to POTT but focuses on digital identity rather than physical card-based authentication.
Market position
Customer concentration
POTT social profiles
Digital presencePOTT financial estimates
Financial estimateRevenue estimate
Valuation estimate
POTT leadership team
Management profileNumber of profiles
POTT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POTT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POTT
What does POTT do?
POTT is an R&D project that researches and develops biometric card applications, framed as the next generation of authentication and identity verification. Operating as a Living Lab based on Madeira Island, Portugal, the project focuses on producing a "New Generation Biometrics" card aimed at security use cases across the tourism, education, and electricity sectors.
Is POTT a public or private company?
POTT is a private company. It is classified as unknown and is currently operating.
When was POTT founded?
POTT was founded in 2019. It employs 11 to 50 people.
Where is POTT based?
POTT is headquartered in Funchal, Portugal, in the Europe region.
Who are POTT's main competitors?
Broad incumbents on record are Thales Group, IDEMIA and NEC Corporation. Others are NXP Semiconductors and Infineon Technologies. Direct peers are Zwipe, Fingerprint Cards and IDEX Biometrics. Emerging players are Onfido (Entrust) and iDenfy.
Does POTT have an API?
No public API is recorded for POTT.
What industry is POTT in?
POTT's product category is Biometric Card Technology. Its primary akta.pro industry code is HDADAAAF, Identity Verification & Proofing (IDV, KYC, Biometrics).