Produce

What Produce does

Produce, also branded as Produce Workshop, is a boutique architecture and interior design studio founded in 2013 and headquartered in Singapore. The firm specializes in parametric and computational design, applying algorithmic and data-driven methods to spatial, structural, and surface design problems. Its work spans hospitality and F&B venues, residential developments, corporate/office interiors, and retail environments, with a documented client base concentrated in Singapore and an established secondary market in Taipei, Taiwan.

The studio's underlying methodology centers on the use of parametric and computational tools to generate and refine form, geometry, and interior detailing — for example, a custom "helix algorithm" referenced in connection with a spiraling steel canopy project — rather than on conventional drawing-led practice. Deliverables are project-based built works (full interior fit-outs, renovations, and bespoke installations) rather than licensed software or productized services. Revenue mechanics follow standard architectural fee structures: design fees tied to project scope, often percentage-of-construction or fixed consultancy fees, with revenue recognized on a per-project basis.

The firm operates as a private, for-profit partnership of 11–50 staff, with no external funding, M&A activity, or patents disclosed. Its go-to-market is primarily reputation-led — built on editorial coverage, award recognition (notably a 2015 World Festival of Interiors category win and a Highly Commended residential award at INSIDE Festival 2015), and repeat F&B operator clients — supplemented by inbound project referrals within Singapore's design-conscious hospitality and retail sectors.

Name

Produce

Legal name

Produce Workshop

Website

https://produce.com.sg

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Produce is a Singapore-based boutique architecture and interior design studio, founded in 2013, specializing in parametric and computational design for hospitality, residential, corporate, and retail clients across Singapore and Taipei.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Architecture and Interior Design Services: Project-based fees for bespoke architecture and interior design services spanning residential, commercial, F&B, office, retail, wellness, and parametric structures. Revenue is generated through design fees, project management, and oversight of construction and fabrication. No public pricing disclosed; engagements appear to be bespoke quotes based on project scope, area, and complexity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Produce (legally Produce Workshop) is an architecture and interior design studio that delivers bespoke spatial design services across residential, restaurant, office, retail, and wellness typologies, with a specialization in parametric and computational design approaches. The studio contracts directly with clients on a project basis, producing custom-built environments rather than standardized offerings.

Product overview

PRODUCE (also known as PRODUCE WORKSHOP) is an architecture and interior design studio based in Singapore. The company operates as a single integrated design practice offering services across multiple sectors: Residential (homes, apartments, penthouses), Restaurant (cafés, bistros, bakeries, Japanese omakase, bars), Office (corporate headquarters, creative studios), Retail, Wellness, Parametric Structures (custom designed structures), and Architecture. Their portfolio showcases completed projects dating from 2013 to 2025, with notable projects including restaurant interiors for clients like Plain Vanilla, Wild Rocket, KKI Sweets, and Sushi Hare, as well as residential projects and office spaces throughout Singapore and international projects such as Higher Ground Taipei.

Differentiator

Problem solved

Functional benefit

Products and services

• PRODUCE WORKSHOP End-to-end architecture and interior design service delivering bespoke spatial projects for residential, restaurant, office, retail, wellness, and parametric-structure clients. Engagements are direct, project-based commissions.
• Residential Design Services Bespoke residential architecture and interior design services for private homeowners and residential developments, encompassing layout planning, material selection, and interior detailing.
• Restaurant Design Services Specialized interior architecture services for food and beverage operators, covering dining-room layout, bar and counter detailing, and branded spatial identity for restaurants and bistros.
• Office Design Services Architecture and interior design services for corporate and commercial office environments, including workspace planning, meeting-room design, and material specifications.
• Retail Design Services Interior architecture and spatial-branding services for retail clients, including boutique store planning, display fixtures, and customer-flow design.
• Wellness Design Services Interior design services for wellness facilities such as spas, clinics, and fitness studios, with attention to materiality, lighting, and calming spatial atmospheres.
• Parametric Structures Design and engineering of parametric and computationally generated architectural structures, including complex geometries, facades, and small-scale installations.

Quantifiable outcome

• Award: World Festival of Interiors 2015 — Retail Category Winner (KKI Sweets and The Little Dröm Store)
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Snøhetta: Globally recognized design practice with strong computational and parametric design capabilities applied to architecture and interiors. Comparable on algorithmic form-finding methodology, though at much larger scale and broader project typology.
• farmani group: Independent design practice with parametric and experimental architecture focus. Comparable on computational design methodology and small-team bespoke commissions, though operates in different geographies.

Direct peers

• Heatherwick Studio: London-based design studio famous for bespoke, sculptural, and computationally designed architecture and interiors. Closely comparable on parametric/computational design DNA, boutique scale, and emphasis on signature one-of-a-kind projects.
• Neri&Hu Design and Research Office: Shanghai-based interdisciplinary architectural and interior design practice comparable in boutique scale, Asia footprint, hospitality/residential focus, and award-winning profile (Dezeen, ArchDaily, Wallpaper*). Direct competitor for premium Asia-based design commissions.
• Ministry of Design: Singapore-based boutique architecture and interior design studio with comparable size and a similar award-winning portfolio across hospitality, residential, and commercial interiors in Asia. Directly comparable on boutique-scale, Asia-focus, and design-led positioning.
• Department of Architecture: Singapore-based boutique architecture firm with strong parametric and computational design practice. Direct peer in scale, geography, and algorithmic design methodology; serves overlapping F&B and residential client base.
• Asylum (Singapore): Singapore boutique creative design studio combining architecture, interiors, and branding with a comparable footprint in F&B and commercial interiors. Similar in scale and project typology mix to Produce.

Broad incumbents

• Bjarke Ingels Group (BIG): Globally established architecture firm known for computational and parametric design across hospitality, residential, and cultural projects. Overlaps with Produce on algorithmic design DNA but at vastly larger scale and broader project typology.

Regional players

• WOHA Architects: Singapore-headquartered architecture firm with strong international award profile and Singapore/Taiwan project presence. Comparable on regional footprint and design-led positioning, but operates at meaningfully larger scale and broader typology.
• SCDA Architects: Singapore-based architecture and interior design firm with international presence in Asia. Comparable in Singapore-anchored luxury residential and hospitality design, though typically operates at larger scale than Produce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/produce.sg
• LinkedInlinkedin.com/company/produce-workshop-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Produce