Plas Menai

What Plas Menai does

Plas Menai is the National Outdoor Centre for Wales, located on the Menai Strait in Caernarfon, North Wales, and operated by Legacy Leisure Limited — a subsidiary of Parkwood Leisure Limited established to manage post-Olympic legacy sport facilities. The centre delivers a broad portfolio of water- and land-based adventure activities including sailing, kayaking, sea kayaking, paddleboarding, windsurfing, wingfoiling, powerboating, climbing, and archery, alongside RYA and British Canoeing certified instructor training. Customer segments are diversified across schools (curriculum-linked residential programmes), corporate clients (team building), families, individuals, stag/hen parties, and community clubs such as Menai Dragons and the women's windsurf club.

The commercial model is multi-stream: transactional course and activity fees (ranging from £29–£44 discovery sessions to £600+ multi-day courses), on-site accommodation, food and beverage, and an increasingly material recurring revenue line from the health and fitness suite. Bookings are routed through the FareHarbor platform, with distribution across direct online, school group contracts, and instructor training pathways. Operational delivery rests on a stack of mandatory and discretionary accreditations — AALA licensing, RYA Training Centre status, British Canoeing, Adventure Mark, Rescue Three, Visit Wales, and Investors in People — which collectively gate market entry and underpin safety/commercial credibility with schools and corporates.

Revenue is not publicly disclosed. Headcount of 501–1,000 employees, the breadth of activity, accommodation, and F&B operations, and the centre's positioning as a national facility are consistent with a single-site operation in the $10M–$25M revenue band, though absence of disclosure means confidence is low. The strategic posture is one of incremental expansion: broadening the product catalogue into emerging watersports, diversifying customer mix beyond schools, and building recurring community and fitness revenue on top of the transactional core.

Name

Plas Menai

Legal name

Plas Menai (operated by Legacy Leisure Limited, company number 08361324)

Website

https://plasmenai.wales

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Plas Menai is the National Outdoor Centre for Wales, operated by Legacy Leisure (a Parkwood Leisure subsidiary), delivering certified sailing, kayaking, paddleboarding, climbing and instructor training to schools, corporates, families and individuals on the Menai Strait, with on-site accommodation, F&B and a fitness suite.

Ownership category

akta.pro rank

Product category

Outdoor Recreation and Adventure Sports Centre

NAICS

Marinas (713930), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

akta.pro secondary industries

Aqua Fitness Classes (HSADABAL), Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF)

Keywords

• Outdoor adventure centre
• RYA sailing courses
• Watersports instruction
• Activity holiday camp
• Corporate team building

Headquarters

HQ city

Caernarfon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Course and Activity Fees: Revenue from RYA accredited courses, adventure activities, discovery sessions, and youth programs ranging from beginner to advanced levels.
2. Accommodation: On-site premium accommodation including en-suite rooms, bunkhouses, and self-catering cottages. Full-board options available.
3. Health and Fitness Membership: All-inclusive membership offering gym access, group exercise classes, and swimming facilities.
4. Food and Beverage: Restaurant and bar services on-site for guests and visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Plas Menai is a National Outdoor Centre in North Wales that delivers accredited water sports instruction (RYA sailing, windsurfing, powerboating, cruising, wingsurfing, wingfoiling) and British Canoeing sea kayaking courses alongside adventure activities such as mountain biking, climbing, and high ropes. The centre bundles these activities with on-site accommodation, a restaurant and bar, a health and fitness suite, and swimming facilities, serving families, schools, youth groups, corporate clients, and watersports enthusiasts.

Product overview

Plas Menai is The National Outdoor Centre for Wales, operated by Legacy Leisure as a unified activity destination combining watersports education, adventure activities, and hospitality services. The core offering is RYA-accredited water sports courses (sailing, windsurfing, wingfoil, powerboating, and cruising) and British Canoeing sea kayaking courses, ranging from beginner discovery sessions through to instructor-level training. These are complemented by adventure programs including mountain biking, climbing, and high ropes. The centre serves youth and families through Adventure Weeks and Holiday Fun Clubs, and adults through open discovery sessions and community clubs (Menai Dragons). Hospitality add-ons include on-site accommodation (en-suite rooms, bunkhouses, self-catering cottages), restaurant/bar, fitness suite, swimming pool, and conference facilities for corporate groups. All services are bookable through the FareHarbor platform.

Differentiator

Problem solved

Functional benefit

Brands

• Menai Dragons: Youth sailing and watersports community clubs including Windsurf Squad, Sailing Squad, and Activity Club for young people to develop their skills.

Products and services

• RYA Water Sports Courses Royal Yachting Association (RYA) accredited courses in sailing, windsurfing, powerboating, cruising, and wingsurfing/wingfoiling covering beginner through advanced and instructor-level qualifications. Targeted at learners aged 8+ who want recognised certifications and career pathways in watersports.
• Sea Kayaking Courses British Canoeing accredited canoeing and sea kayaking courses ranging from basic introductions to advanced coastal sea kayaking progression. Designed for adults and older youth seeking certified paddlesport qualifications.
• Adventure Weeks Week-long adventure activity programmes for children aged 8-17 combining land and water activities such as mountain biking, kayaking, windsurfing, and den building. Includes Beach, Sea, Sail and Surf programmes and general adventure weeks.
• Discovery Sessions Single or multi-session beginner introductions to kayaking, sailing, SUP, windsurfing, mountain biking, and rock climbing/ropes. Designed for beginners aged 8+ who want to try activities before committing to longer courses.
• Menai Dragons Community Clubs Ongoing youth development clubs including Windsurf Squad, Sailing Squad, Activity Club, Women's Windsurf, and SUP Club for continuous skill development and training.
• Holiday Fun Club School-holiday day programmes for children aged 8-12 and 13-16 offering action-packed days of sailing, kayaking, windsurfing, high ropes, and team challenges with breakfast and activities included.
• Health and Fitness Suite All-inclusive fitness membership offering gym equipment access, group exercise classes, and swimming facilities for guests and local members.
• Accommodation Services On-site accommodation including en-suite rooms, bunkhouses for groups, and self-catering cottages sleeping up to 6, with dog-friendly options and complimentary pool and gym access for guests.
• Restaurant and Bar On-site restaurant and bar serving meals and beverages for centre guests, course participants, and visitors.
• Corporate Team Building Adventure-based team building activities and experiences designed for corporate groups seeking collaborative challenges and group development outcomes.
• Schools and Groups Programs Tailor-made adventure days for school groups, youth organisations, and stag/hen parties combining educational and fun activities on water, outdoors, and indoors.
• Shore Based Theory Courses Classroom-based theoretical courses covering navigation, meteorology, and seamanship knowledge to complement practical water activities.
• Instructor Training Professional development programmes for individuals seeking instructor qualifications and careers in the outdoor activities and watersports industry.
• Swimming Lessons Swimming instruction provided at the centre's pool facility for all ages and skill levels, complementing the broader water activity offering.
• Meetings and Conference Venue On-site meeting and conference venue hire supporting corporate and group bookings alongside accommodation and activity packages.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Legacy LeisurecoreOthersLegacy Leisure Limited operates Plas Menai National Outdoor Centre under license. Company number 08361324, registered charity number 115240. Legacy Leisure was established to support a national legacy following the Olympics, seeking to educate, inspire and support physical activity.
• Royal Yachting Association (RYA)coreTechnology or IntegrationRYA is the UK National Governing Body for sailing, motor boating, and windsurfing. Plas Menai is an RYA Training Centre inspected and approved to deliver sailing, cruising, powerboating and windsurfing courses.
• British CanoeingcoreTechnology or IntegrationBritish Canoeing is the National Governing Body for canoeing. Plas Menai is inspected and approved to provide all aspects of canoe sport.
• Adventure Activities Licensing Authority (AALA)coreOthersGovernmental licensing body for adventure activities. Plas Menai holds license L144471, required for providing adventure activities for young people under 18.
• Adventure MarkminorOthersAdventure Mark provides adventure activity quality and safety certification for the outdoor industry.
• Sports Council for WalesminorOthersNational sports body for Wales. Plas Menai has Investors in People accreditation through Sports Council for Wales.
• FareHarborcoreTechnology or IntegrationOnline booking and reservation platform integrated into Plas Menai website for activity and accommodation bookings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/plasmenai
• Instagraminstagram.com/plas_menai
• Xx.com/plasmenai

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plas Menai