Mas Igualdad
Más Igualdad Perú is a Lima-based non-profit civil association that delivers free mental health, legal, and advocacy services to LGBTQI+ individuals and families across eight Peruvian regions, while building capacity of community-based organizations through programs such as Laboratorios CRECE+ and the IPSOS national survey.
- Company typePrivate
- Founded2020
- HeadquartersLima, Peru
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mas Igualdad does
Más Igualdad Perú is a non-profit civil association (Asociación Civil) headquartered in Lima, Peru, that advocates for LGBTQI+ rights and delivers free direct services to LGBTQI+ individuals and families. Founded in 2020, the organization operates a portfolio of programs including the Botiquín Emocional Arcoíris (emotional first-aid service that has delivered over 1,000 psychological sessions to approximately 500 patients through volunteer psychologists since 2023), the Consultorio Legal Arcoíris (video-call legal consultation), and the Baúl Arcoíris educational content library. It maintains the RESMA (Red de Salud Mental Afirmativa) network of affirming mental health professionals and a directory of affirming providers. The organization also pursues strategic litigation, including a homoparental family recognition case before the Inter-American Commission on Human Rights (CIDH), and publishes research on LGBTQI+ mental health, political participation, and conversion practices.
The delivery platform combines digital service interfaces (website-hosted intake, video consultation, professional directory) with a hybrid community network of 25 partner community-based organizations (OBCs) across five regions and a volunteer clinician pool. Más Igualdad produces multimedia content including the Bajo el Arcoíris documentary, inclusive educational materials in Quechua and Peruvian Sign Language, and the IPSOS national urban survey on perceptions of LGBTQI+ rights in Peru (published January 2026). The Laboratorios CRECE+ program, launched in April 2026 in partnership with ONUSIDA and the Embassy of Canada, extends capacity-building services to OBCs across five Peruvian regions. Geographic footprint spans eight regions including Lima, Callao, Tumbes, Loreto, Arequipa, and Ayacucho.
The business model is grant- and donation-funded, with no commercial pricing for core services. Revenue streams include individual donations via Banco de Crédito del Perú bank transfer (SOL and USD) and MercadoPago with a minimum contribution of S/10, alongside institutional grants from ONUSIDA, the Embassy of Canada, the Embassy of Switzerland, the National Democratic Institute (Fondo ERA–NDI), Hivos, and IDEA Internacional. The organization holds Equivalency Determination (ED) certification from NGOsource, enabling it to receive funding from US-based institutional donors. A supplementary corporate-training revenue stream (Talleres para empresas) and merchandise sales provide marginal earned-income diversification.
Mas Igualdad firmographics
Firmographics- Name
- Mas Igualdad
- Legal name
- Asociación Civil Más Igualdad Perú
- Website
- https://masigualdad.pe
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Más Igualdad Perú is a Lima-based non-profit civil association that delivers free mental health, legal, and advocacy services to LGBTQI+ individuals and families across eight Peruvian regions, while building capacity of community-based organizations through programs such as Laboratorios CRECE+ and the IPSOS national survey.
- Ownership category
- akta.pro rank
Mas Igualdad industry classification
Industry- Product category
- LGBTIQ+ Rights Advocacy and Non-Discriminatory Health Services
- NAICS
- Other Individual and Family Services (624190), Human Rights Organizations (813311)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
- akta.pro secondary industries
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Mental Health Counseling & Psychotherapy Services (EDALAFAB), Disability Rights & Accessibility Advocacy (BPAGAFAF), Disability & Chronic Condition Care Coordination (EDALAFAI)
Keywords
Where Mas Igualdad is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Mas Igualdad business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations: Organization accepts donations via bank transfer (Banco de Crédito del Perú in SOL and USD) and MercadoPago. Minimum donation of S/10 via card.
- International Grants: Funding from international organizations such as ONUSIDA for CRECE+ project and Fondo ERA - NDI (National Democratic Institute) for organizational formalization programs. Also supported by Embassy of Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | All services are free |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Mas Igualdad product offering
Product offeringCore offering
Más Igualdad Perú provides free mental health support (Botiquín Emocional Arcoíris emotional first aid), free legal orientation by video call (Consultorio Legal Arcoíris), and a network of affirming mental health professionals (RESMA), complemented by a searchable professional directory and educational resources for LGBTIQ+ people in Peru. The organization also runs advocacy and capacity-building programs, including regional Perú Conversa dialogues, the Laboratorios CRECE+ project with ONUSIDA, and research publications on LGBTIQ+ mental health. All direct services are provided at no cost to beneficiaries; the organization is funded by donations and international grants.
Product overview
Más Igualdad Perú is a non-profit civil association (Asociación Civil) that does not offer a software product in the traditional sense. Its work consists of a portfolio of free social services and advocacy programs focused on advancing LGBTQI+ rights in Peru. The core service offerings include the Botiquín Emocional Arcoíris (free emotional first aid and psychological support), the Consultorio Legal Arcoíris (free legal advisory via video call), and the RESMA network (affirmative mental health professional network) — all complemented by a searchable directory of mental health professionals. Education and capacity-building are delivered through the Baúl Arcoíris information resource, the Enfoque Afirmativo professional training course, and corporate workshops. The organization also conducts research (LGBT mental health studies), runs the Peru Conversa democratic dialogue program, implements the Laboratorios CRECE+ capacity-strengthening project with ONUSIDA, and produces documentary content such as Bajo el Arcoíris. An advocacy campaign, Sí Acepto, promotes equal civil marriage rights.
Differentiator
Problem solved
Functional benefit
Products and services
- Botiquín Emocional Arcoíris Free emotional containment service providing first psychological aid for LGBTIQ+ people, connecting users with volunteer psychologists who offer support and referrals to affirming mental health professionals.
- Consultorio Legal Arcoíris Free legal advisory service for LGBTIQ+ people providing orientation on family matters, couples, discrimination, or violence cases via video call with a lawyer.
- RESMA - Red de Salud Mental Afirmativa Network of mental health professionals who practice an affirmative approach to sexual and gender diversity, applying it in their care services and clinical criteria, and rejecting conversion practices as human rights violations.
- Directorio de profesionales de salud mental Searchable directory of mental health professionals available to serve LGBTIQ+ people without discrimination, filterable by location and specialty.
- Baúl Arcoíris Compilation of information on sexual diversity explained in accessible language to inform the general public about LGBTIQ+ themes.
- Curso: Enfoque Afirmativo para profesionales Introductory course on the affirmative approach for professionals working with LGBTIQ+ populations, covering theoretical and practical application in clinical practice.
- Talleres para empresas Corporate training workshops for businesses on inclusive hiring practices, LGBTIQ+ diversity, and affirmative approaches in the workplace.
- Perú Conversa - Diálogos democráticos Democratic dialogue initiative fostering exchange between activists, social actors, and politicians across Peruvian regions (Arequipa, Ayacucho, Callao, Iquitos, and Lima) to address LGBTIQ+ rights and build a unified political agenda.
- Laboratorios CRECE+ Capacity-building project in partnership with ONUSIDA and the Embassy of Canada that strengthens 25 community-based organizations through participatory co-creation workshops and training tailored to local realities.
- Estudios de Salud Mental LGBTIQ+ (Primero y Segundo) Research publications measuring minority stress, mental health symptomatology, and the prevalence of conversion practices among LGBTIQ+ people in Peru.
- Bajo el Arcoíris Documentary on LGBTIQ+ activism in Peru, produced as part of the Adelante con la Diversidad II project, showcasing voices of activists from different regions.
Quantifiable outcome
- Over 1000 psychological sessions provided to 500 patients through Botiquín Emocional Arcoíris
- +4 more outcomes
Companies that use Mas Igualdad
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Mas Igualdad technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mas Igualdad partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ONUSIDA (UNAIDS)coreJoint implementation of Laboratorios CRECE+ project to strengthen community-based organizations led by women, sex workers, and LGBTQI+ persons. Includes co-creation workshops, capacity building, and organizational support across 5 regions of Peru.
- IDEA InternacionalcoreCo-organization of Diálogos Perú Conversa, democratic dialogue forums for LGBTQI+ organizations across Peru (Arequipa, Ayacucho, Callao, Iquitos, Lima) to strengthen movement and build political participation.
- CHAKAKUNAminorFacilitation partner for co-creation workshops in Laboratorios CRECE+, implementing dynamics for OBC recognition, problem identification, and expectation setting.
- ILGA WorldminorParticipation in global LGBTQI+ conference in Los Angeles for networking with international organizations and sharing Peru context.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Mas Igualdad competitors and assessment
Company assessmentBroad incumbents
- ILGA World: Global federation of LGBTQI+ organizations in which Más Igualdad participates. Operates as a broader network umbrella, comparable mission on LGBTQI+ advocacy and capacity building at international scale.
- IDEA Internacional: Inter-American democracy-focused institute co-organizing Perú Conversa dialogues with Más Igualdad. Comparable work on democratic participation and political inclusion of marginalized groups in Latin America.
- Outright International: Global LGBTQI+ human rights organization that funds and convenes country-level NGOs. A broader incumbent operating at a global scale while Más Igualdad executes at country level in a comparable thematic space.
- Hivos: International development organization funding Más Igualdad's Adelante con la Diversidad II project. Comparable as a funder/implementer of LGBTQI+ rights programming in Latin America.
Direct peers
- DEMUS - Estudio para la Defensa de los Derechos de la Mujer: Peruvian feminist human rights organization co-litigating the CIDH homoparental recognition case with Más Igualdad. Highly comparable mission and beneficiary overlap in Peruvian rights advocacy.
- Promsex: Peruvian NGO focused on sexual and reproductive rights, including LGBTQI+ populations. Listed as Más Igualdad's co-partner in Hivos' Adelante con la Diversidad II project and shares overlapping advocacy and direct-service scope in Lima.
- Synergía - Iniciativas por los Derechos Humanos: Peruvian human rights NGO addressing discrimination against vulnerable populations. Comparable on Peruvian rights-based service delivery, advocacy, and partnership engagement with international funders.
- Raza e Igualdad: Latin American LGBTQI+ rights organization named alongside Más Igualdad in the CIDH homoparental case. Comparable focus on litigation, advocacy, and capacity building for LGBTQI+ persons across the region.
- LIFS - Lesbianas Independientes Feministas Socialistas: Latin American lesbian/feminist network also co-litigating the CIDH homoparental case alongside Más Igualdad. Directly comparable on LGBTQI+ legal advocacy in Peru and the region.
Regional players
- Akahatá - Centro de Estudios Sociales sobre Diversidad Sexual y Género: Latin American LGBTQI+ research and advocacy center focused on Spanish-speaking countries. Comparable research-plus-advocacy model, though primarily regional rather than country-anchored like Más Igualdad.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mas Igualdad social profiles
Digital presenceMas Igualdad compliance and trust
Trust signalCompliance1 record
Mas Igualdad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mas Igualdad leadership team
Management profileNumber of profiles
Profiles7 records
Mas Igualdad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mas Igualdad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mas Igualdad
What does Mas Igualdad do?
Más Igualdad Perú provides free mental health support (Botiquín Emocional Arcoíris emotional first aid), free legal orientation by video call (Consultorio Legal Arcoíris), and a network of affirming mental health professionals (RESMA), complemented by a searchable professional directory and educational resources for LGBTIQ+ people in Peru. The organization also runs advocacy and capacity-building programs, including regional Perú Conversa dialogues, the Laboratorios CRECE+ project with ONUSIDA, and research publications on LGBTIQ+ mental health. All direct services are provided at no cost to beneficiaries; the organization is funded by donations and international grants.
Is Mas Igualdad a public or private company?
Mas Igualdad is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mas Igualdad founded?
Mas Igualdad was founded in 2020. It employs 11 to 50 people.
Where is Mas Igualdad based?
Mas Igualdad is headquartered in Lima, Peru, in the Latin America region.
How does Mas Igualdad make money?
Two revenue lines are on record. Donations are the primary driver. The others are international Grants.
Who are Mas Igualdad's main competitors?
Broad incumbents on record are ILGA World, IDEA Internacional, Outright International and Hivos. Direct peers are DEMUS - Estudio para la Defensa de los Derechos de la Mujer, Promsex, Synergía - Iniciativas por los Derechos Humanos, Raza e Igualdad and LIFS - Lesbianas Independientes Feministas Socialistas. Akahatá - Centro de Estudios Sociales sobre Diversidad Sexual y Género is listed as a regional player.
Does Mas Igualdad have an API?
No public API is recorded for Mas Igualdad.
What industry is Mas Igualdad in?
Mas Igualdad's product category is LGBTIQ+ Rights Advocacy and Non-Discriminatory Health Services. Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations, with a secondary code of BPAGAFAB, Human Rights & Anti-Discrimination Organizations. Its NAICS code is 624190 and its SIC code is 8300.