What Prince's Trust International does

Prince's Trust International (now operating as The King's Trust International) is a charitable organization founded in 2015 by His Majesty King Charles III to address the global crisis of youth unemployment. Headquartered at 8 Glade Path, London, and registered as a charitable company limited by guarantee in England and Wales (charity number 1159815; company number 9090276), the organization delivers three core programmes — Education, Employment, and Enterprise — designed to help young people transition from school into work, training, or self-employment. Its brand identity is directly linked to royal patronage, which functions as both a fundraising asset and a quality signal in partner negotiations.

The organization executes its mission through a partner-led delivery model rather than direct program operation. It works with local organizations across approximately 20 countries spanning the Caribbean, Asia, Africa, the Middle East, and Europe, and has reached over 100,000 young people since founding, with an 80% outcome rate in 2024/25 of participants moving into work, education, or training. A dedicated Partner Hub portal supports international partners, while the central entity concentrates on programme design, brand stewardship, fundraising, and impact measurement.

Revenue is generated entirely through charitable donations from individuals, corporations, and institutional donors, with website-suggested tiers of £50, £100, and £500 indicating a broad-based small-donor acquisition motion. Fundraising is event-driven and supported by galas (e.g., A King's Trust Celebration 2026), multi-channel digital marketing across Instagram, LinkedIn, Facebook, YouTube, and email, plus PR leveraging the royal connection. No proprietary technology, AI capabilities, or commercial products were disclosed; a Digital & Technology Advisory Group launched in April 2026 signals early-stage intent to professionalize the digital and technology function but no operational AI/ML footprint is yet evidenced.

Name

Prince's Trust International

Legal name

The King's Trust International

Website

https://princestrustinternational.org

Company type

Private

Founded year

2015

Operating status

Operating

Short description

King's Trust International (formerly Prince's Trust International) is a UK-registered charity founded in 2015 by King Charles III that delivers education, employment, and enterprise programmes to young people across 20 countries through a network of local delivery partners, funded by charitable donations.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Philanthropic & Charitable Trust Services (FSAAANAI), Scholarship & Fellowship Foundations and Trusts (EDADAHAC)

Keywords

• Youth employment programmes
• Education and training
• Enterprise development
• Charitable youth services
• Global nonprofit operations

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Charitable Donations: The organization generates revenue primarily through donations from individuals, corporations, and institutional donors. Donation options on their website include preset amounts of £50, £100, and £500, as well as custom amounts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Prince's Trust International (operating as King's Trust International) is a UK-registered charitable company that delivers three core youth development programmes — Education, Employment, and Enterprise — through a global network of local partners across approximately 20 countries. The organisation targets young people facing barriers to learning and earning, providing skills training, employability support, and entrepreneurship guidance. It is funded primarily through charitable donations from individuals, corporations, and government partners.

Product overview

The King's Trust International is a charitable organization that offers a unified portfolio of three core youth empowerment programmes: Education, Employment, and Enterprise. These programmes work together to help young people learn, earn, and thrive by providing support across the spectrum from schooling through to self-employment. The organization operates globally, working with local partners across 20 countries to deliver these interconnected programmes that address youth unemployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Education Programme Programme that prepares young people with the confidence, skills, and knowledge to navigate life during and after schooling, supporting school preparation, confidence building, and life-navigation skills.
• Employment Programme Programme that helps young people develop transferable workplace skills and supports their transition into employment, further education, or training.
• Enterprise Programme Programme that provides young people with knowledge and skills for self-employment and enterprise, supporting them to start and run their own businesses.

Quantifiable outcome

• 80% of young people went into work, education or training within 2024/25
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Islamic ReliefcoreStrategic or Co-development Partner · 19 March 2026King's Trust International launched a partnership with Islamic Relief in March 2026 to expand reach and impact of youth development programmes globally.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Room to Read: Global nonprofit focused on children's education and literacy, particularly in low-income countries; comparable in target beneficiary (youth), international delivery through local partners, and emphasis on education outcomes.
• Year Up: International nonprofit focused on youth employment and skills training for young adults from low-income communities; operates training-to-employment programmes structurally similar to King's Trust International's Employment programme.
• Education Cannot Wait: Global fund for education in emergencies and protracted crises, supporting youth access to education; comparable as a youth-focused education funding/grantmaking vehicle with international reach.
• The King's Trust (UK): The UK predecessor organisation (formerly The Prince's Trust), founded by King Charles III in 1976; delivers the same Education, Employment and Enterprise programmes domestically that King's Trust International replicates internationally. Most directly comparable peer given shared founder, brand heritage, and programme model.

Broad incumbents

• Save the Children: Major international NGO focused on children's rights, education and youth development across many of the same geographies; overlaps with King's Trust International on youth education and livelihoods programmes.
• Mercy Corps: Global humanitarian and development organisation running youth employment and economic empowerment programmes across many of the same regions as King's Trust International; comparable in international delivery and youth livelihoods focus.
• Plan International: International development NGO working on children's rights, education and youth empowerment across Africa, Asia, the Americas and Europe; comparable in youth focus, international partner-delivery model, and donor-funded structure.
• UNICEF: Large global NGO with a broad mandate on children's and young people's welfare including education, employment and skills; overlaps significantly with King's Trust International's mission but at much larger scale and broader scope.

Emerging players

• Questscope: Smaller international NGO supporting youth education and economic opportunity, primarily in the Middle East and North Africa; partial overlap with King's Trust International's regional focus and youth livelihoods model.

Others

• Islamic Relief Worldwide: Major international Muslim faith-based humanitarian NGO; relevant as an existing strategic partner of King's Trust International and as a peer humanitarian organisation with global youth and education programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWacSD1c67LVQ4Jx87ADDoQ
• Facebookfacebook.com/kingstrustinternational
• LinkedInlinkedin.com/company/princestrustinternational
• Instagraminstagram.com/kingstrustinternational

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Prince's Trust International