Target Coding

What Target Coding does

Target Coding is a privately held, founder-led education and consulting firm focused on chiropractic billing, coding, documentation, and compliance in the United States. Founded by Dr. Marty Kotlar, who serves as President and brings Certified CPT Coder and Certified Professional Compliance Officer credentials, the company has operated for 18+ years and assisted more than 3,500 healthcare providers nationwide across chiropractic, physical therapy, acupuncture, and multi-specialty practices. Its offerings span four-tier subscription memberships (Levels 1–4, with Level 4 explicitly serving MD-NP-PT-DC practices), one-time digital products (a $179 ICD-10/CPT guidebook and a $199 forms and templates pack), pay-by-hour consulting, comprehensive chart audits, Medicare credentialing services, HIPAA and OIG compliance programs, and a library of live and on-demand webinars approved for CEUs in over 30 states.

The underlying technology is a content-delivery stack rather than a software platform: web-based webinar systems, a membership portal hosted on ce21.com, downloadable digital products, and online scheduling via oncehub.com, supported by published materials in Chiropractic Economics and Dynamic Chiropractic and active social channels (YouTube, Facebook, Instagram, LinkedIn). There is no evidence of proprietary AI/ML models, APIs, or SDK surface; the company's competitive differentiation rests on the founder's credentials, 750+ delivered webinars over 14 years, and CEU-approved educational content.

Target Coding monetizes through a mix of recurring membership subscriptions, one-time digital product sales, and professional services engagements, distributed via its own e-commerce storefront, a third-party CEU platform, direct phone/email sales, and online booking. Its primary customer segment is SMB chiropractic practices, with secondary segments in Medicare-enrolling providers, new practice start-ups, and multi-specialty clinics; go-to-market is sales-led and consultative rather than self-serve product-led. The firm operates without disclosed external funding, acquisitions, or geographic expansion beyond the United States.

Name

Target Coding

Legal name

Target Coding

Website

https://targetcoding.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Target Coding is a US-based, founder-led education and consulting firm that helps chiropractic and multi-specialty practices improve reimbursement through CPT/ICD-10 coding, documentation, compliance, and Medicare credentialing services delivered via memberships, webinars, and consulting.

Ownership category

akta.pro rank

Product category

Medical Billing & Coding Consulting

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Medical Billing & Coding Automation (HLACACAA)

akta.pro secondary industries

Medical Coding, Billing & Clinical Documentation Support (BPAAAFAD), Clinical Coding Support (ICD/CPT/SNOMED) & Documentation Compliance Tools (HLACAAAO), Medical Billing, Coding & Revenue Cycle (EDAOAJAE), Healthcare Billing & Patient Payments Presentment (FSAMAJAH)

Keywords

• Chiropractic billing services
• Medical coding consulting
• Healthcare compliance training
• Medicare credentialing services
• ICD-10 CPT coding education

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Four-tier membership structure (Level 1-4) providing ongoing access to Q&A support, webinars, forms, compliance manuals, and training services. Higher tiers include comprehensive reviews and personalized consulting.
2. Guidebook Products: One-time purchase of the Guidebook on The Best Chiropractic ICD-10 & CPT Codes to Improve Reimbursement, priced at $179.00 (limited time offer) plus $5 S&H.
3. Forms & Templates: Customizable forms pack including 75+ chiropractic, Medicare & HIPAA forms available as digital download for $199.00 (limited time offer).
4. Pay-by-Hour Consulting: Hourly consulting services for practices needing ad-hoc guidance on billing, coding, and compliance matters.
5. Comprehensive Chart Audits & Fee Schedule Reviews: One-time service engagements for reviewing SOAP notes, CPT/ICD-10 codes, intake forms, HIPAA forms, fee schedules, and insurance EOBs.
6. Medicare Credentialing Services: Professional guidance through Medicare enrollment, revalidation, PECOS support, and credentialing maintenance.
7. On-Demand Webinars: Individual webinar purchases covering topics such as CPT coding, documentation, risk management, Medicare, ICD-10, and CA trainings. Many are CEU-approved in over 30 states.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Target Coding provides billing, coding, and compliance education and consulting services to chiropractic and multi-specialty healthcare practices. Its core offerings include an ICD-10 & CPT coding guidebook, a customizable forms and templates package, four-tier membership programs with ongoing Q&A and training, Medicare credentialing services, HIPAA and OIG compliance programs, and CEU-approved live and on-demand webinars delivered to providers nationwide.

Product overview

Target Coding is a chiropractic billing, coding, and compliance education company offering a portfolio of educational products and consulting services. The core product portfolio includes the Guidebook on The Best Chiropractic ICD-10 & CPT Codes (a reference book for code optimization), the Forms & Templates package (100+ customizable documents including SOAP notes, HIPAA forms, and appeal letters), and tiered Membership Services (Levels 1-4) providing ongoing support and training. Additional services encompass Medicare Credentialing, HIPAA & OIG Compliance Programs, On Demand Webinars (CEU-approved recordings), Live Webinars, Pay-By-Hour Consulting, and Chart Audits & Fee Schedule Reviews. The offerings are designed to work together as a comprehensive revenue cycle management education solution for chiropractic practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Guidebook on The Best Chiropractic ICD-10 & CPT Codes to Improve Reimbursement Comprehensive reference guidebook covering the best chiropractic ICD-10 and CPT codes to improve reimbursement, including long-term treatment codes, code linking/pairing strategies, documentation language to prove medical necessity, cheat sheets for personal injury and extremities, and modifier/HCPCS rules. Designed for chiropractors and multi-specialty practices looking to optimize insurance billing.
• Chiropractic Forms, Templates & Fight Back Letters Collection of 100+ customizable forms and templates covering administrative, financial, Medicare, HIPAA, SOAP notes, clinical documentation, and appeal letters (medical necessity appeals, bundling fight-back letters, payment dispute letters). Built for chiropractors and multidisciplinary clinics to streamline documentation and support proper billing and coding.
• Target Coding Membership Services (Levels 1-4) Four-tiered recurring membership program (Levels 1-4) providing ongoing engagement for chiropractic and multi-specialty practices. Includes unlimited Q&A support, member-only webinar playback, form and template libraries, CEU credits, comprehensive reviews of SOAP notes/CPT/ICD-10 codes/intake forms/HIPAA forms/fee schedules/modifiers/cash plans/insurance EOBs, customized monthly training, billing and coding compliance manuals, and the guidebook. Level 4 adds MD-NP-PT-DC multi-specialty coverage.
• Medicare Credentialing Services Professional Medicare enrollment and credentialing assistance including initial provider enrollment, PTAN applications, revalidation services, PECOS enrollment, group and individual provider enrollments, address and banking updates, and ongoing credentialing maintenance for chiropractors, physicians, nurse practitioners, physical therapists, and group practices.
• HIPAA & OIG Compliance Programs Comprehensive compliance programs covering HIPAA Privacy & Security Program Development, customized office policies and procedures, employee training, risk assessments, ongoing compliance updates, and OIG billing and coding compliance education designed to protect practices from audits and penalties.
• On-Demand Webinars Library of recorded webinars covering CPT coding, documentation, risk management, Medicare, ICD-10, cash-based services, and Chiropractic Assistant training, with many programs CEU-approved in over 30 states. Each purchase includes playback video, notes, and accompanying forms.
• Live Webinars Live online educational seminars on topics including Florida PIP billing, spinal decompression coding, Medicare compliance, ICD-10 codes, modifiers, personal injury coding, and HIPAA basics, with workbook materials and CEU credits available in 30+ states.
• Pay-By-Hour Consulting Hourly consulting services for healthcare practices that need ad-hoc guidance on billing, coding, and compliance questions without committing to a full membership.
• Comprehensive Chart Audits & Fee Schedule Reviews One-time professional review services analyzing SOAP notes, CPT codes, ICD-10 codes, intake forms, HIPAA forms, fee schedules, modifiers, cash plans, insurance EOBs, and 1500 forms to identify reimbursement optimization opportunities and ensure coding compliance.

Quantifiable outcome

• Assisted more than 3,500 healthcare providers and their staff nationwide
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ChiroTouch: Leading chiropractic EHR and practice management software. Overlaps with Target Coding on documentation/SOAP templates, compliance, and coding guidance delivered to chiropractic practices.
• KMC University: A chiropractic-focused education, coding, and consulting firm offering documentation training, compliance programs, and coaching for DCs. Closely comparable to Target Coding in audience, content-led model, and service mix.
• ClinicSource: Practice management and billing software for therapy and chiropractic practices, including SOAP notes, scheduling, and coding/billing workflows. Directly comparable in target market and feature overlap.
• WebPT: Practice management, documentation, and billing platform for PT, OT, and SLP clinics with adjacent reach into multidisciplinary/chiropractic offices. Comparable on documentation, coding, and reimbursement support.
• ACOM Health: Chiropractic-specific practice management and EHR/RCM software. Competes for the same chiropractor wallet share on documentation, coding, and compliance workflows.

Broad incumbents

• DrChrono (now part of EverCommerce): EHR, practice management, and medical billing platform serving small practices across multiple specialties including chiropractic. Comparable on integrated documentation and billing workflows.
• Tebra (formerly Kareo): Cloud-based EHR, billing, and practice management platform serving small/mid-sized practices including chiropractors. A broad incumbent whose embedded coding/RCM features compete with Target Coding's standalone services.
• Athenahealth: Large-scale EHR, RCM, and patient engagement platform. While not chiropractic-specialized, its RCM and coding intelligence tools address overlapping customer pain points.
• AdvancedMD: Cloud EHR, practice management, and RCM suite for independent practices. Competes for the same billing/coding/compliance spend across small specialty clinics.

Others

• ChiroHealthUSA: Chiropractic-focused discount medical network and reimbursement solution. Not a direct competitor in coding education, but addresses the same end-customer pain point of maximizing chiropractic reimbursement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/targetcoding
• Facebookfacebook.com/martykotlardc
• LinkedInlinkedin.com/in/dr-marty-kotlar-a15ba39
• Instagraminstagram.com/drmartykotlar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Target Coding