What Monoplan does

Monoplan is a privately-held hospitality planning and design firm founded in 2008 and headquartered in Zürich, Switzerland, with wholly-owned subsidiaries in Frankfurt, Germany (Monoplan Deutschland GmbH) and Athens, Greece (Monoplan HLS AG). The firm operates as a B2B professional services practice delivering three integrated core offerings — architecture, interior design, and branding — for hotel operators, hotel property owners, and developers, alongside a smaller mix of real-estate and corporate clients (e.g., PSP Swiss Property, Allreal, Amag, Liebherr, AXA). Its named client roster spans luxury and premium hospitality brands (Mandarin Oriental, Six Senses, Hyatt, Marriott, Accor) and growth-tier operators (CitizenM, Motel One, Ruby, 25h, Melia, Limehome, HOP), with recent project activity in 2024–2025 covering both full-service hotels and the aparthotel/serviced-apartment segment across Switzerland, Germany, and Greece.

The firm is owned and led by three partners — Philip Wohlfarth, Moritz Rinne, and Daniel Schneider — and has no external institutional investors or parent company. Monoplan's stated differentiator is an interdisciplinary in-house team of architects, interior, graphic, and product designers plus project managers with international hospitality experience, delivering end-to-end concept-to-completion design under a single roof. Its technology footprint is conventional professional-services tooling; no proprietary software, AI, or platform product is offered.

Monoplan generates revenue on a project-based professional services model, with fees quoted per engagement based on scope, complexity, and requirements; pricing is not publicly disclosed. Go-to-market is enterprise direct sales and reputation-based referrals within the hospitality sector, supported by a website, LinkedIn, Instagram, Facebook, YouTube presence, and industry events. There is no disclosed revenue figure, no funding history, and no M&A activity; the firm operates as an independent, founder-controlled boutique with controlled geographic expansion via wholly-owned entities.

Name

Monoplan

Legal name

Monoplan AG

Website

https://www.monoplan.ch

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Monoplan is a Swiss-headquartered hospitality design firm offering architecture, interior design, and branding services to hotel operators, developers, and select real-estate clients across Switzerland, Germany, and Greece. Founded in 2008 and partner-owned, it serves enterprise and growth-tier hospitality brands through wholly-owned subsidiaries in Frankfurt and Athens.

Ownership category

akta.pro rank

Product category

Hospitality Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Luxury Eco-Resorts (THAGACAK), Co-Living / Hybrid Extended-Stay Residences (THAGAEAK)

Keywords

• Hospitality design services
• Hotel interior design
• Hotel architecture planning
• Hospitality branding services
• Hotel development consulting

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Design Services: Monoplan generates revenue through project-based engagements for hospitality planning, architecture, interior design, and branding services. Revenue is derived from design consulting fees for hotel development projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Monoplan is a hospitality planning and design firm that delivers architecture, interior design, and branding services for hotel developments, renovations, and rebranding projects. The firm serves international hotel operators, hotel brands, property owners, and real estate developers across Switzerland, Germany, Greece, and broader Europe. Its work spans the full hospitality property lifecycle, from initial architectural conception through interior design execution and brand identity creation.

Product overview

Monoplan is a hospitality planning and design firm offering a unified suite of services centered on hotel development and design. The company provides three integrated core offerings: Architecture Services (covering architectural planning and design for hospitality properties), Interior Design (creating cohesive interior environments for hotels and venues), and Branding Services (establishing visual identity and market positioning). These services work together to deliver end-to-end hospitality property development, from initial architectural conception through interior design execution and brand identity creation. Monoplan serves international hotel operators and developers across Switzerland, Germany, and Greece.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Comprehensive architectural planning and design services for hospitality properties, including new hotel developments, renovations, and rebranding projects, delivered to hotel operators, property owners, and developers.
• Interior Design Interior design services for hotels and hospitality venues, focused on creating cohesive guest experiences and operationally effective interior environments for hotel operators, property owners, and developers.
• Branding Services Brand development and branding strategies for hospitality properties, helping hotels and venues establish their visual identity and market positioning in coordination with architectural and interior design work.

Named customers22 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Philip WohlfarthcoreOthersPartner at Monoplan AG, part of the leadership team responsible for company strategy and operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hirsch Bedner Associates (HBA): HBA is the world's largest hospitality-focused interior design firm, serving luxury and lifestyle hotel brands globally. Like Monoplan, HBA specializes in hotel interior design and branding for major international operators (Marriott, Hyatt, Mandarin Oriental class clients).
• Wimberly Interiors (WATG group): Wimberly Interiors is a hospitality interior design specialist serving luxury and resort hotels worldwide, part of WATG's integrated architecture, interiors, and planning group. Direct competitor to Monoplan for integrated architecture + interior design mandates in the hotel sector.
• Yabu Pushelberg: Yabu Pushelberg is a luxury hospitality and residential interior design firm known for high-end hotel projects (Edition, Four Seasons, Mandarin Oriental). Highly comparable to Monoplan in client tier and integrated interior + branding offering.
• Champalimaud Design: Champalimaud Design is a luxury hospitality interior design studio with a strong portfolio in landmark hotels and resorts. Comparable to Monoplan for the boutique, high-touch design engagements with luxury hotel operators.
• Tonychi Studio: Tonychi is an interior design and branding firm focused on luxury hospitality, residential, and lifestyle projects. Closely comparable to Monoplan in serving luxury hotel operators with integrated interior + brand identity work.
• Bill Bensley / Bensley: Bensley is a luxury hospitality design firm specializing in resorts and hotels (Four Seasons, Capella, Rosewood, Six Senses). Comparable to Monoplan for high-end resort and eco-resort design mandates.
• JOI-Design: JOI-Design is a Hamburg-based interior design firm specializing in European lifestyle and boutique hotels (including 25hours and Ruby). Direct regional peer to Monoplan competing for similar lifestyle hotel interior mandates in DACH.

Broad incumbents

• Gensler: Gensler is one of the world's largest global architecture and design firms with a substantial hospitality practice. Competes with Monoplan for large-scale hotel projects but offers a vastly broader portfolio across all real-estate verticals.
• HKS Architects: HKS is a large global architecture firm with a dedicated hospitality practice serving major hotel brands. Overlaps with Monoplan for hotel architecture mandates but at materially greater scale and broader service scope.
• Skidmore, Owings & Merrill (SOM): SOM is a leading global architecture, urban planning, and engineering firm with significant hospitality and mixed-use development work. Overlaps with Monoplan on large mixed-use hotel projects but at enterprise scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC63eRoBlocIFpkR2pHMYQ9w
• Facebookfacebook.com/MonoplanAG
• LinkedInlinkedin.com/company/monoplan-ag
• Instagraminstagram.com/monoplan_official
• Xx.com/monoplanag

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monoplan