Prime Properties of NE Florida

What Prime Properties of NE Florida does

Prime Properties of NE Florida is a small, privately held residential real estate brokerage operating in Northeast Florida, with a single office in Palm Coast and stated coverage of the St. Johns County area. The firm is legally organized as Commissions, Inc., a Georgia-governed entity, and conducts consumer-facing business through the website nefloridaareahomes.com. Its core product is traditional buyer and seller representation in residential real estate, with publicly emphasized specializations in home buyers and in serving military, veteran, and union segments. The lead agent is Mark Good, who is identified as a retired US Navy Commander, and the firm is positioned as a single-agent or very small independent brokerage competing against larger national brands in the same geography.

The brokerage relies on the CINC platform (an FNF RE Tech product, where FNF RE Tech is owned by Fidelity National Financial) for its website, CRM, lead generation, and IDX infrastructure. By deploying CINC, Prime Properties effectively outsources its technology stack to a vendor used by many independent brokerages, rather than building proprietary tools. Affiliations include the National Association of Realtors and the Institute for Luxury Home Marketing, supporting baseline industry credibility and signaling intent to compete in the upper-tier residential segment.

The business model is commission-based: revenue is generated by representing buyers and sellers in residential transactions and earning a percentage of the closing price, with the agent's military background used as a marketing differentiator for the niche buyer segments. The firm has no disclosed funding, no public headcount data, no enterprise clients, and no AI or proprietary technology, and operates entirely as a local independent brokerage rather than a franchised or networked brand.

Name

Prime Properties of NE Florida

Legal name

Commissions, Inc.

Website

https://nefloridaareahomes.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Prime Properties of NE Florida is a single-agent residential real estate brokerage in Palm Coast, FL, serving home buyers and sellers in St. Johns County, with a niche focus on military, veteran, and union clients.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Luxury home sales
• Military veteran home buying

Headquarters

HQ city

Ponte Vedra

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commissions: The brokerage earns commissions on real estate transactions by representing buyers or sellers in home purchases and sales in the North Florida market.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Prime Properties of NE Florida is a residential real estate brokerage that represents individual home buyers and sellers in Northeast Florida, primarily North St. Johns County and Palm Coast. It provides property search, agent representation, and transaction support, with specialized services for military/veteran/union member buyers and luxury home clients. The brokerage operates on the CINC technology platform from FNF RE Tech to deliver search, lead capture, and client communication.

Product overview

Prime Properties of NE Florida operates a single unified real estate agent website powered by CINC technology (an FNF RE Tech company). The platform provides property search functionality for homes in North St. Johns County and Palm Coast, FL, combined with CRM features including agent messaging, saved search notifications, a mobile app (Etta) for property alerts, and a home valuation tool. The offering is a CINC-hosted consumer-facing website with agent tools—not a multi-product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential buyer representation Agent-led representation for individual home buyers in Northeast Florida, including property search, showing scheduling, offer preparation, and transaction support through closing.
• Residential seller representation Agent-led listing representation for residential sellers in Northeast Florida, including pricing guidance, property marketing, and transaction management through closing.
• Military, veteran, and union member home buying program Specialized home buying service for military, veteran, and union member households in Northeast Florida, providing agent representation tailored to these buyer circumstances.
• Luxury home representation Specialized representation for buyers and sellers of luxury homes in Northeast Florida, providing agent-led service in the luxury segment.
• Property search via CINC-powered website Online property search for Northeast Florida listings delivered through the brokerage's CINC-powered website.
• HomePulse market and property reports HomePulse market and property intelligence reports provided to clients as part of the brokerage's service offering.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CINC (Commissions Inc.)coreTechnology or IntegrationCINC provides the technology platform powering the nefloridaareahomes.com website, including lead generation tools, CRM functionality, and marketing capabilities. CINC is an FNF RE Tech company.
• Fidelity National Financial (FNF)coreTechnology or IntegrationFNF is the parent company of the technology platform (CINC) that powers this real estate website. FNF supports an organization of real estate technologies.
• Institute for Luxury Home MarketingminorOthersThe brokerage maintains membership/affiliation with the Institute for Luxury Home Marketing for serving high-value home buyers in the Northeast Florida market.
• National Association of Realtors (NAR)minorOthersThe brokerage adheres to the NAR Code of Ethics, indicating membership in the National Association of Realtors.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• eXp Realty: Cloud-based national brokerage with a heavy presence in Florida. Comparable as a residential brokerage model but operates at massive scale with a virtual, agent-centric model that competes for the same home buyers in Northeast Florida.
• Coldwell Banker Realty: National residential brokerage brand with strong Northeast Florida presence. Comparable as a direct residential brokerage competitor with luxury home marketing programs that overlap with Prime Properties' luxury affiliation.
• Compass: National technology-driven residential brokerage that competes with local independent brokerages in Florida markets. Directly comparable in core business (residential buyer/seller representation) with a much larger scale and broader geographic reach.
• Sotheby's International Realty: Global luxury-focused residential brokerage. Comparable on the luxury home buyer segment that Prime Properties targets through its Institute for Luxury Home Marketing affiliation, but at meaningfully higher price points and broader scale.
• RE/MAX: Globally recognized residential brokerage franchise with deep Florida presence. Comparable as a competing residential brokerage competitor in the same Northeast Florida counties, typically with larger agent rosters.
• Keller Williams Realty: Largest residential brokerage franchise in the U.S. with extensive Florida agent representation. Comparable on core offering (residential buyer/seller brokerage) and competes for the same home buyers and sellers in the St. Johns/Palm Coast region.
• Berkshire Hathaway HomeServices: National residential brokerage network with active Florida franchises. Comparable on the same residential buyer/seller representation model, with greater brand recognition and agent resources competing in the same Northeast Florida submarkets.

Others

• Fidelity National Financial (FNF): Parent company of CINC (the platform provider to Prime Properties). Not a direct brokerage competitor but the strategic parent enabling the technology stack and indirectly shaping the brokerage's operating economics.

Direct peers

• CINC (Commissions Inc.): Prime Properties' technology platform provider and parent ecosystem. Comparable as the underlying SaaS powering similar independent residential brokerage sites, even though CINC is the vendor rather than a competing brokerage in the same market.

Emerging players

• Redfin: Technology-enabled residential brokerage offering rebates and digital tools. Comparable as a buyer-focused brokerage with online IDX/lead-gen flows similar to Prime Properties' CINC-powered site, though operating at much larger scale and with a different cost structure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Properties of NE Florida