LOS LOCOS

What LOS LOCOS does

LOS LOCOS is a private, mid-market Argentine fashion retailer headquartered in Buenos Aires (Oliden 2669) that sells women's, men's, school-uniform, and athletic apparel plus accessories through an omnichannel model combining a MiTiendanube-hosted e-commerce storefront, physical retail stores in Argentina, and a dedicated wholesale (mayorista) channel. The product catalog spans tops, sweaters, jackets, coats, pants, jeans, dresses, shirts, sportswear, and accessories, with sizes from S to 3XL/4XL and an emphasis on accessible, fashion-forward everyday wear for Argentine consumers. The technology foundation is a standard cloud-based Nube storefront with catalog management, shopping cart, local payment methods (credit/debit, bank transfer with 10% discount, interest-free 3- and 6-cuota installments on orders above ARS 50,000), and Correo Argentino shipping integration with free nationwide delivery on orders above ARS 100,000.

The business model is direct-to-consumer retail with a secondary wholesale arm. Revenue comes from one-time purchases of fashion items at listed ARS prices, supplemented by pre-sale promotions (up to 30% off), seasonal sales, the Club LOS LOCOS points-based loyalty program, and digital gift cards. Customer segmentation is horizontal: women are the primary persona, with men, school uniform buyers (Colegial), and bulk resellers (mayorista) as secondary segments. Marketing is light-touch, relying on email newsletter sign-ups and Pinterest sharing buttons on product pages rather than disclosed paid acquisition or social channels. The company has 51-100 employees, no disclosed funding rounds, no parent company, and no management team information in the available source data.

Name

LOS LOCOS

Legal name

LOS LOCOS

Website

https://loslocos.com.ar

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

LOS LOCOS is a private Argentine fashion retailer operating an omnichannel business across an owned MiTiendanube e-commerce store, physical retail locations in Buenos Aires, and a wholesale channel, selling women's, men's, school-uniform, and athletic apparel plus accessories to Argentine consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Fashion Sales: One-time purchase retail model for fashion clothing and accessories. Products are sold at listed retail prices with various promotional discounts (pre-sale promotions, seasonal sales, club member discounts). The company also operates a wholesale/mayorista channel for bulk purchases at different pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

LOS LOCOS is an Argentine fashion retailer that sells women's, men's, and school/uniform apparel through a combination of brick-and-mortar stores and an online storefront built on the MiTiendanube (Nube) e-commerce platform. The company also operates a wholesale (mayorista) channel for resellers and offers a customer loyalty program (Club LOS LOCOS) and gift cards.

Product overview

LOS LOCOS is a mid-market Argentine fashion retailer operating a single unified e-commerce platform built on Mitendanube. The company offers a comprehensive portfolio of women's, men's, and school clothing through its online store, with physical store locations in Buenos Aires. The product portfolio centers on ready-to-wear fashion including tops (remeras, poleras), knitwear (sweaters, polerones), outerwear (buzos, camperas, abrigos), bottoms (pantalones, jeans, babuchas), dresses, shirts, athletic wear (ropa deportiva), and accessories (bufandas, carteras). The company operates a loyalty program (Club Los Locos), sells gift cards, and serves both retail and wholesale (mayorista) customers.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Prune: Argentine fashion brand operating a direct e-commerce storefront and its own retail locations, competing with LOS LOCOS in mid-market women's apparel with similar local payment and shipping dynamics.
• Vitamina: Argentine multi-brand fashion retailer combining owned e-commerce with brick-and-mortar stores; comparable to LOS LOCOS in serving the same domestic online-plus-physical fashion shopper with a broad assortment.
• Jazmín Chebar: Argentine designer fashion brand with both physical stores and a direct e-commerce channel, addressing a similar Argentine female customer base with seasonal collections and installment payment options.
• Mimo & Co: Argentine women's fashion chain with its own e-commerce storefront and physical stores across the country, competing head-to-head with LOS LOCOS in trend-driven, accessible-price women's apparel for the Argentine consumer.
• Kosiuko: Long-established Argentine fashion brand with direct e-commerce and physical retail, comparable to LOS LOCOS in serving trend-driven Argentine consumers across women's and men's apparel with installment payment options.
• Rapsodia: Argentine women's fashion brand operating its own e-commerce and physical stores across Argentina, overlapping directly with LOS LOCOS in mid-market women's apparel, multichannel retail, and local payment features.

Broad incumbents

• Frávega: Large Argentine omnichannel retailer (primarily electronics and home) with a growing apparel offering on its e-commerce platform and physical stores, competing more broadly for the Argentine consumer's discretionary wallet.
• Falabella Argentina: Large multidepartment retailer in Argentina with a significant apparel footprint on its e-commerce platform and physical stores, providing a broader assortment and scale that overlaps with LOS LOCOS's apparel business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Pinterestpinterest.com/pin/create/button
• Facebookfacebook.com/loslocosok
• LinkedInlinkedin.com/company/los-locos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOS LOCOS