Arab Trainers Union

What Arab Trainers Union does

Arab Trainers Union is a non-profit professional association founded on March 31, 2012 in Amman, Jordan, and operating under the Council of Arab Economic Unity at the League of Arab States under registration number 1760/D105. It functions as the primary regional body for credentialing trainers, training programs, and training institutions across the Arab world, with stated operations in Jordan, Saudi Arabia, the UAE, Egypt, and Qatar and broader intended reach across the 22 Arab League member states. The organization enjoys diplomatic privileges and immunities as an international Arab body and has been tasked by the Council with developing the standards framework for the Arab Business Excellence Awards (ABEAF).

The organization's product portfolio centers on a WordPress-based STM Learning Management System delivered through arabtrainers.org, offering tiered memberships ($100-$5,000) spanning Expert Member through Fellow of Arab Trainers Union, individual professional certification courses ($150-$800) covering instructional design, AI-enhanced training design, knowledge management, life coaching, change management, operational risk management, content marketing, and Qualifi-accredited UK qualifications, plus an annual Arab Professional Training Conference. Sub-brands include CPAC (Professional Accreditation and Certification Authority), ASMC strategic consulting, the International Qualifications Network (edu.arabexp.com), and the Arab Experts Portal (arabexp.com) launched in 2025. Distribution is self-serve digital with a 2025-introduced affiliate program, supplemented by social channels (Facebook, LinkedIn, Telegram, WhatsApp) and annual conferences. The organization is led by founder and President Dr. Younes Ahmad Khataybeh and Secretary General Rola Muhammad Khair Ibrahim, with a small permanent staff (media specialist, web developer) supporting a broader credentialed-member ecosystem.

Name

Arab Trainers Union

Legal name

Arab Trainers Union

Website

https://arabtrainers.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Arab Trainers Union is a Jordan-based non-profit professional association operating under the Arab League that accredits trainers, training programs, and institutions across the Arab world, offering tiered memberships, certification courses, and an Arab Experts Portal.

Ownership category

akta.pro rank

Product category

Professional Training and Accreditation

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Education & Training (Teaching/Instructional Design) Certifications (EDAAANAM)

akta.pro secondary industries

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Professional training accreditation
• Trainer certification programs
• Professional development courses
• Learning management system
• Training standards

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Membership Subscriptions: Multiple tiers of annual and monthly memberships ranging from $100 to $5,000, providing various levels of accreditation and professional credentials for trainers
2. Course Fees: Individual course purchases including professional certification programs in areas like instructional design, content marketing, risk management, coaching, and AI-enhanced training
3. Affiliate Program: Commission-based program where members promote union courses and programs, earning commissions on successful sales and customer signups

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Arab Trainers Union develops and sells professional training certification programs (instructional design, AI-enhanced training design, coaching, change management, knowledge management, risk management), tiered membership-based trainer accreditation, and institutional accreditation services for training centers, institutes, and academies across the Arab world. The organization also operates affiliated platforms—CPAC for accreditation, ASMC for consulting, the International Qualifications Network, and the Arab Experts Portal—under the legitimacy of the Council of Arab Economic Unity at the Arab League.

Product overview

Arab Trainers Union operates as a comprehensive training and professional development ecosystem under the Council of Arab Economic Unity at the League of Arab States. The organization offers a multi-tiered platform consisting of: core training certification programs (AI-enhanced training design, instructional design, knowledge management, life coaching, change management, training performance management); professional membership tiers with accreditation levels; sub-brands including CPAC (Professional Accreditation and Certification Authority), ASMC consulting, International Qualifications Network, and the Arab Experts Portal; and an affiliate marketing program. The portfolio ranges from individual professional certifications ($150-$1,000) to training program design, institutional excellence assessment, and expert networking services.

Differentiator

Problem solved

Functional benefit

Brands

• CPAC: Professional Accreditation and Certification Authority - handles professional accreditation and certification services
• ASMC
• Arab Experts Portal
• International Qualifications Network (edu.arabexp.com)

Products and services

• AI-Enhanced Training Design Certificate (Certified Expert Trainer in Training Design and AI-Enhanced Learning) Professional certification program that qualifies expert trainers to design performance-based professional training using AI tools and methodologies. It comprises 80 hours of guided learning plus 40 hours of independent application, and is targeted at experienced trainers seeking to integrate generative AI into their instructional design practice.
• Qualifi Certified Professional in Operational Risk Management (QCP-ORM) Advanced professional certification program that builds practical, job-ready capability in operational risk management through structured professional content covering governance and risk frameworks. Targeted at risk, compliance, and operational leaders.
• Qualifi Level 4 Award in the Internal Quality Assurance of Assessment Processes and Practice Practical qualification for teachers, assessors, internal verifiers, and quality controllers delivering BTEC and Qualifi programs, with 120 hours of content across 27 lectures. Designed for assessment and quality assurance professionals.
• Instructional Design and Development (Training Package Design) Training package design and development program that teaches trainers to create professional training materials according to international standards and Arab Trainers Union criteria. Suited for instructors and designers building structured curricula.
• Training Performance Management - Certified Training Specialist Training performance management program for HR professionals responsible for preparing training needs analysis, RFP documentation, and training program evaluation.
• Knowledge Management Certification (Certified Knowledge Management Expert) Knowledge management certification program teaching organizations how to generate, acquire, organize, use, and disseminate knowledge and critical information for decision-making and operational activities.
• Life Coaching Certification Personal life coaching program that creates a creative coaching partnership to inspire deep internal dialogue, helping clients maximize their professional and personal potential.
• Certified Assessor of Arab Business Excellence Awards Certification program for institutional excellence assessors under the Arab Business Excellence Awards (ABEAF) framework, qualifying professionals to evaluate organizations according to quality and excellence standards.
• Change Management Certification (Certified Change Management Specialist) Change management certification program covering organizational change planning, resource mobilization, and strategies for positive adaptation to internal and external environmental changes.
• Tiered Membership and Accreditation Program Tiered membership structure offering multiple professional accreditation levels for trainers and training institutions, including Expert Member, Certified Trainer, Professional Certified Trainer, Training and Development Expert, Fellow of Arab Trainers Union, Accredited Training Institution, Certified Arbitration, Member of Arab Business Council, Certified Knowledge Management Expert, and other specialized designations. Pricing ranges from $100 annually up to $5,000 for senior tiers, and includes course bundles and recognition benefits.
• CPAC (Professional Accreditation and Certification Authority) Professional accreditation and certification authority operating under Arab Trainers Union, providing quality assurance and accreditation services for trainers, training programs, and institutions across the Arab world.
• ASMC (Arab Strategic Management Consulting) Strategic management consulting services delivered through the Arab Trainers Union network of certified experts to organizations across the Arab world.
• International Qualifications Network (edu.arabexp.com) International qualifications network platform connecting Arab training professionals with global credentialing opportunities.
• Arab Experts Portal (arabexp.com) Platform connecting companies and organizations with Arab experts for business development, consulting, and professional collaboration. Launched in 2025 as an additional channel for experts and trainers to monetize their credentials.
• Certified Content Marketer Intermediate-level professional certification in digital content marketing consisting of 20 lectures across 6 weeks, positioning marketers for a professional career in digital marketing.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Council of Arab Economic Unity (مجلس الوحدة الاقتصادية العربية)coreStrategic or Co-development PartnerArab Trainers Union operates within the Council of Arab Economic Unity at the Arab League. The Union is registered under number 1760/D105 and enjoys diplomatic privileges and immunities as an international Arab organization. The Council has tasked the Union with developing standards for the Arab Business Excellence Awards.
• Arab League (جامعة الدول العربية)coreStrategic or Co-development PartnerThe organization operates under the umbrella of the Arab League through the Council of Arab Economic Unity, providing international Arab legitimacy and recognition across 22 Arab nations.
• CPAC (Professional Accreditation and Certification Authority)coreChannel Partner/ Reseller/ DistributorAccreditation platform (accreditation.arabtrainers.org) providing professional certification and accreditation services for trainers and training programs.
• ASMC (Arab Strategic Management Consulting)minorChannel Partner/ Reseller/ DistributorConsulting platform (asmconsulting.org) offering strategic management consulting services through the Union's network of experts.
• International Qualifications Network (edu.arabexp.com)minorChannel Partner/ Reseller/ DistributorInternational qualifications portal connecting Arab training professionals with global credentialing opportunities.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Jordanian Trainers Society: The Jordanian Trainers Society is the national-level counterpart to Arab Trainers Union, headed by the same President (Dr. Younes Ahmad Khataybeh). It serves a similar mission of trainer accreditation and professional development at the country level rather than the pan-Arab level.
• International Coach Federation (ICF): ICF is the leading global organization for credentialing coaches and coaching education providers, with a similar membership-plus-accreditation structure. It directly parallels Arab Trainers Union's coaching certification and trainer accreditation offerings.
• Qualifi: Qualifi is a UK-based Ofqual-recognized awarding body offering professional certifications across multiple disciplines. Arab Trainers Union actively offers Qualifi-certified programs, making it both a content partner and a closely comparable peer in the professional certification space.
• Association for Talent Development (ATD): ATD is the largest professional association for talent development practitioners globally, offering certifications, memberships, and accreditation for training professionals. It is the most direct international analog to Arab Trainers Union's membership and accreditation model.

Emerging players

• Coursera: Coursera is a global online learning platform increasingly offering Arabic-localized professional development content at low price points. It represents an emerging competitive threat to the Union's individual course business.
• Udemy Business: Udemy Business provides on-demand professional development courses to organizations globally, including an expanding Arabic-language catalog. It represents a scalable, low-cost alternative for the training content layer of Arab Trainers Union's offerings.

Broad incumbents

• Skillsoft: Skillsoft is a global enterprise learning platform offering professional development, certification prep, and corporate training programs. It competes with Arab Trainers Union's individual course offerings at much larger scale across enterprise customers.
• Chartered Institute of Personnel and Development (CIPD): CIPD is a globally recognized chartered body for HR and people development professionals offering tiered memberships and certifications. It operates at much larger scale than the Arab Trainers Union but shares the same model of professional accreditation for trainers and L&D professionals.
• LinkedIn Learning: LinkedIn Learning offers professional development courses integrated with LinkedIn's professional network, increasingly used by Arab-region employers for workforce upskilling. It competes with the Union on course content and increasingly on professional credentialing.

Regional players

• Middle East Management Association: MEMA is a regional professional body serving management and training professionals across the Middle East. It overlaps with Arab Trainers Union's regional positioning and offers comparable membership and certification services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/UnionTrainers
• Facebookfacebook.com/TrainersUnion
• LinkedInlinkedin.com/company/arabtrainersunion

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arab Trainers Union