Centricity Consulting

What Centricity Consulting does

Centricity Consulting Ltd. is a UK-based, privately-held software reseller and consulting firm that distributes and supports the IPS (Interactive Product Simulation) suite — IPS Cable Simulation and IPS Intelligent Digital Human Modelling (IPS IMMA) — both developed in cooperation with the Fraunhofer Research Institute (ITWM). The software provides real-time, physically correct simulation of wires, wiring harnesses, hoses and flexible materials, with features for automatic cable routing, collision detection, motion/stress analysis, digital mock-up, and ergonomic assembly validation through a biomechanical human model with 82 bone segments and 162 degrees of freedom.

The company's commercial model combines per-license software subscriptions (with annual support and maintenance), 30-day free trials, and professional services including training, deployment consulting, and engineering support delivered in partnership with Caresoft Global. Centricity also serves as the distribution partner for flexStructures' IMMA module within its IPS suite. Customers are predominantly enterprise engineering groups in the wire harness manufacturing, automotive OEM and supplier, heavy equipment, and railway industries.

Revenue mechanics are anchored in enterprise field sales plus a product-led growth trial funnel, complemented by channel partnerships with industry associations (IPC, WHMA) for credibility and Caresoft Global for broader engineering services. The company is actively operating as of mid-2022, hosting webinars and events, and describes its customer base as including many of the world's leading companies in the wire harness and flexible materials sectors.

Name

Centricity Consulting

Legal name

Centricity Consulting Ltd.

Website

https://centricity-consulting.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Centricity Consulting is a UK-based niche software reseller and consulting firm that distributes the Fraunhofer-developed IPS suite for real-time simulation, design validation, and ergonomic assembly planning of wire harnesses and flexible materials, serving automotive OEMs, wire harness manufacturers, and heavy equipment/railway engineering groups.

Ownership category

akta.pro rank

Product category

Engineering Simulation Software

NAICS

Software Publishers (5132), Engineering Services (541330), Management Consulting Services (54161)

SIC

Services-Prepackaged Software (7372), Services-Engineering Services (8711), Services-Management Consulting Services (8742)

akta.pro primary industry

Systems Engineering & Technical Program Management (BPAHAIAI)

akta.pro secondary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Cable simulation software
• Digital human modeling
• Ergonomic simulation
• Wire harness design
• Engineering software

Headquarters

HQ city

Caston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licensing: IPS software products (Cable Simulation and IMMA) sold as licenses with annual support and maintenance. Customers receive product updates, web support, technical library access, and FAQ support.
2. Consulting Services: Deployment services, best practice consultancy, custom software programming, and integration with existing enterprise systems provided by experienced consultants.
3. Training Services: On-site and off-site training courses for software tools including laptop training machines, projectors, and training materials provided at customer premises.
4. Engineering Services: On-demand engineering support through partnership with Caresoft Global including digital twin and benchmarking, mechanical engineering, electrical and electronics, industrial and manufacturing, technical publications, aftermarket and parts, product validation and testing, software development, and analytics and BPO services.
5. Premier Annual Support and Maintenance: Per license annual support providing regular product maintenance updates, password-controlled support website with web support request form, online technical library, frequently asked questions, and product updates and service pack downloads.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Centricity Consulting develops and sells specialized engineering software, notably IPS Cable Simulation for wire harness design and manufacture, and IPS IMMA (Intelligent Digital Human Modelling) for ergonomic and assembly simulation. The company also provides complementary consulting, training, and engineering services, along with a Premier Annual Support program for its software customers.

Product overview

Centricity Consulting offers a suite of specialist software tools for electrical wire harness and flexible material design, simulation, and manufacture. The portfolio consists of two core products: IPS Cable Simulation (for real-time simulation of cables, wiring harnesses, and hoses including automatic routing and collision detection) and IPS Intelligent Digital Human Modelling (IPS IMMA, for assembly ergonomics simulation with automatic path planning). Both products were developed in cooperation with the Fraunhofer Research Institute. The company also provides professional services including training, consulting, and engineering services to support product deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• IPS Cable Simulation Software for designing, simulating, and manufacturing wire harnesses and electrical cables, used by automotive OEMs and engineering teams to plan and validate complex vehicle electrical systems.
• IPS Intelligent Digital Human Modelling (IPS IMMA) Digital human modeling software for ergonomic and assembly process simulation, used to evaluate human factors, posture, and reachability in vehicle and product assembly environments.
• Consulting Services Expert consulting engagements that help customers apply IPS Cable Simulation and IPS IMMA to real wire harness and ergonomic design problems in automotive and adjacent industries.
• Training Services Structured training programs for engineers learning to use IPS Cable Simulation and IPS IMMA software tools effectively in production environments.
• Engineering Services Engineering service engagements, delivered in partnership with Caresoft, that apply Centricity's simulation expertise to customer vehicle and harness engineering challenges.
• Premier Annual Support Annual support and maintenance program for IPS software customers, providing ongoing technical assistance, updates, and access to expertise.

Quantifiable outcome

• Reduces warranty costs through early error detection in design phase
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Fraunhofer Research InstitutecoreStrategic or Co-development PartnerCentricity Consulting works in close cooperation with Fraunhofer Research Institute, specifically the ITWM department. The Fraunhofer Institute developed the unique algorithms behind IPS Cable Simulation and IPS IMMA technology, providing the core simulation engine and accuracy that differentiates the products.
• flexStructurescoreTechnology or IntegrationflexStructures developed the IMMA (Intelligently Moving Mannequins) family as a module of the IPS software suite. Centricity Consulting is a partner distributing and supporting flexStructures products, with shared development of ergonomic simulation technology.
• IPC (Association Connecting Electronics Industries)minorGTM or Marketing PartnerIPC is a global trade association serving the electronics manufacturing industry. Centricity Consulting partners with IPC as part of their industry network and credibility building.
• WHMA (Wire Harness Manufacturers Association)minorGTM or Marketing PartnerWHMA is the international trade association representing the wire harness industry. Centricity Consulting partners with WHMA for industry credibility and market reach.
• Caresoft GlobalcoreImplementation/ SI/ Consulting PartnerCaresoft Global provides comprehensive engineering services including digital twin and benchmarking, mechanical engineering, electrical and electronics, industrial and manufacturing, technical publications, aftermarket and parts, product validation and testing, software development, and analytics and BPO. Centricity Consulting leverages this partnership to offer longer-term project support to customers.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Broad incumbents

• ANSYS: ANSYS provides simulation software (structural, thermal, fluid) used by the same automotive and heavy equipment OEMs that buy wire harness simulation, and increasingly bundles ergonomic and multiphysics simulation that competes with IPS IMMA and IPS Cable Simulation in CAE workflows.
• Dassault Systèmes: Dassault's 3DEXPERIENCE platform with CATIA for electrical and fluid systems design and DELMIA for digital manufacturing and human ergonomics competes with Centricity's IPS suite as part of integrated enterprise solutions for automotive and industrial customers.
• PTC: PTC's Creo (CAD) and Windchill (PLM) provide electrical design and harness management capabilities that overlap with Centricity's IPS offering, sold largely to discrete manufacturing customers including automotive OEMs.
• Siemens Digital Industries Software: Siemens offers Capital (wire harness design), NX (CAD/CAE), and Tecnomatix Jack (digital human modeling), competing with both IPS Cable Simulation and IPS IMMA as part of its broader PLM/MBD portfolio sold to the same automotive OEMs.
• Hexagon: Hexagon's MSC Software and manufacturing simulation portfolio (Adams, Actran, ODYSSEE) plus its metrology and digital twin offerings compete with Centricity's engineering simulation and digital mock-up capabilities in automotive and industrial verticals.
• Altair Engineering: Altair's simulation and design optimization suite (HyperWorks, Inspire) competes with IPS Cable Simulation for cable routing and multiphysics analysis, and is sold to overlapping automotive and heavy equipment customers.
• ESI Group: ESI Group provides virtual prototyping and manufacturing simulation software (e.g., for crash, forming, and welding) sold to the same automotive OEM customers as Centricity, with adjacent capabilities in industrial process simulation.

Direct peers

• Zuken: Zuken's E3.series is the leading dedicated wire harness design software, directly competing with IPS Cable Simulation across automotive, aerospace, and industrial OEMs for schematic, formboard, and manufacturing documentation use cases.

Emerging players

• Visual Components: Visual Components offers 3D manufacturing simulation software with robot programming and layout optimization, partially overlapping with IPS IMMA's assembly planning and path validation use cases for industrial customers.
• AnyBody Technology: AnyBody Technology provides the AnyBody Modeling System for musculoskeletal and ergonomic simulation, directly competing with IPS IMMA for digital human modeling, ergonomic evaluation, and motorized assembly validation in automotive and ergonomics research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/centricity-consulting-llp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centricity Consulting