Facelec
Facelec S.A.S. is a Colombian manufacturer of aluminum and copper electrical cables and conductors for low and medium voltage power distribution, transmission, and construction applications, serving the Colombian electrical sector since 1992.
- Company typePrivate
- Founded1992
- HeadquartersSubachoque, Colombia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Facelec does
Facelec S.A.S. is a privately held Colombian manufacturer of electrical cables and conductors, founded in 1992 by Ricardo Orjuela, who continues to serve as General Manager. The company operates from a single manufacturing facility located at Km 7 Via Madrid-Subachoque in Cundinamarca, Colombia, and employs 51-100 people. Its specialization is aluminum-based electrical conductors for low voltage (600V) power distribution, transmission lines, and aerial distribution networks, serving the Colombian electrical sector including utilities, contractors, and infrastructure projects. The company positions itself domestically as a quality-and-price competitive alternative within Colombia's regulated cable market.
The product portfolio is organized into two lines: bare conductors (AAC, AAAC, ACSR/GA, ACSR/AW, ACAR, Aluminum Clad, Cooper Clad CCS, galvanized steel, and bare copper) and insulated conductors (HFFR halogen-free cables, aluminum 1350 insulated, THHN/THWN/THHW, XHHW/RHH/RHW-2, USE-2, multiplex pre-assembled, service entrance cables, and 2025-introduced semi-insulated covered cables for 15 kV/35 kV medium voltage). All products carry Colombian NTC compliance plus CIDET product certifications and RETIE certifications, the latter being a regulatory prerequisite for selling electrical conductors in Colombia. Products conform to ASTM, UL, and ICEA standards, enabling potential export positioning even though the company currently sells only domestically.
The business model is direct-to-customer sales without intermediaries, with pricing not publicly disclosed and customers required to contact the internal sales team via PBX, mobile phone, three dedicated WhatsApp business lines (Sales, Transport, Purchases/HR), and email to obtain a price list. Revenue derives from one-time sales of manufactured cable and conductor inventory to Colombian utilities, electrical contractors, and construction-sector buyers. Marketing is primarily through the company website and product certifications rather than paid digital channels, and customer acquisition is driven by direct sales outreach and industry trade-show presence.
Facelec firmographics
Firmographics- Name
- Facelec
- Legal name
- Facelec S.A.S.
- Website
- https://facelec.com.co
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Facelec S.A.S. is a Colombian manufacturer of aluminum and copper electrical cables and conductors for low and medium voltage power distribution, transmission, and construction applications, serving the Colombian electrical sector since 1992.
- Ownership category
- akta.pro rank
Facelec industry classification
Industry- Product category
- Electrical Cables & Conductors
- NAICS
- Communication and Energy Wire and Cable Manufacturing (33592), Electrical Equipment Manufacturing (33531)
- SIC
- Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Overhead Conductors & Transmission Cable (IMADAMAH)
- akta.pro secondary industry
- HVDC Cables & Overhead Lines (Subsea, Underground, Overhead) (EUADAMAB)
Keywords
Where Facelec is headquartered
LocationHeadquarters
- HQ city
- Subachoque
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Facelec business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Cable and Conductor Sales: Facelec manufactures and sells a comprehensive portfolio of electrical cables and conductors. The primary revenue stream comes from direct sales of aluminum and copper conductors to the Colombian electrical sector, including bare conductors (AAC, AAAC, ACSR, ACAR, Aluminum Clad, Cooper Clad, galvanized steel, bare copper) and insulated cables (THHN, THWN, THHW, XHHW, XHHW-2, RHH, RHW-2, HFFR, multiplex/preassembled, service entrance cables). Products are sold directly through the company's sales team via phone, WhatsApp, and email contact.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Facelec product offering
Product offeringCore offering
Facelec S.A.S. is a Colombian manufacturer founded in 1992 that designs, produces, and sells aluminum and copper electrical cables and conductors for low, medium, and high voltage power transmission and distribution. The company also manufactures specialized cables such as HFFR (halogen-free) cables, semi-insulated covered cables, and galvanized steel cables for grounding applications. Its products are supplied to utilities, electrical contractors, distributors, and industrial customers.
Product overview
Facelec S.A.S. is a Colombian manufacturer specializing in aluminum and copper electrical cables and conductors since 1992. The company offers two main product lines: bare conductors (Desnudos) including AAC, AAAC, ACAR, ACSR/GA, ACSR/AW, Aluminum Clad, Cooper Clad CCS, galvanized steel cable, and bare copper conductors; and insulated conductors (Aislados) including HFFR halogen-free cables, 1350 aluminum insulated conductors, THHN/THWN/THHW, XHHW/RHH/RHW-2, USE-2 AA 8000, multiplex pre-assembled cables (AL 1350), and service entrance cables (Acometida Aluminum S8000), plus semi-insulated covered cables for medium voltage applications. All products comply with Colombian (NTC), ASTM, UL, ICEA standards and carry RETIE and CIDET certifications.
Differentiator
Problem solved
Functional benefit
Products and services
- Semi-insulated Covered Cables 2C (Cables Semiasilados 2C) Two-conductor semi-insulated covered cables designed for medium-voltage overhead power distribution lines, typically used by electrical utilities and contractors in tropical and high-contamination environments.
- Semi-insulated Covered Cables 3C (Cables Semiasilados 3C) Three-conductor semi-insulated covered cables for three-phase medium-voltage overhead distribution, suited to utility grid construction and rural electrification projects.
- Galvanized Steel Cable (Cable de Acero Galvanizado) Bare galvanized steel stranded cable used as messenger, shield, or ground wire in overhead transmission and distribution systems, typically deployed alongside ACSR conductors.
- HFFR Aluminum Cables S 8000 (Cables Libres de Halógenos HFFR Aluminio S 8000) Halogen-free flame-retardant (HFFR) aluminum alloy 8000-series cables designed for indoor power distribution in enclosed spaces, tunnels, and buildings where low smoke and low toxicity emission are required.
- AAC All Aluminum Conductor Cables Bare all-aluminum stranded conductors used in overhead power transmission and distribution lines, particularly in coastal or high-corrosion environments.
- AAAC All Aluminum Alloy Conductor Cables Bare aluminum-alloy stranded conductors offering higher strength-to-weight ratio than AAC, used for overhead distribution and transmission lines in coastal or industrial atmospheres.
- ACSR Aluminum Conductor Steel Reinforced Cables Steel-reinforced aluminum stranded conductors providing high tensile strength for long-span overhead transmission lines.
- ACAR Aluminum Conductor Alloy Reinforced Cables Aluminum conductors with aluminum-alloy reinforcement cores combining good conductivity with mechanical strength, used in transmission and sub-transmission lines.
- Copper Cables (Cables de Cobre) Copper electrical conductors used for power distribution, grounding, and industrial applications where high conductivity and corrosion resistance are required.
- Concentric Cable (Cable Concentrico) Concentric-lay cable configuration used for service entrance, secondary distribution, and drop applications from pole to building.
- Aluminum Alloy 6201 Cables 6201 aluminum-alloy conductors providing higher mechanical strength than standard AAC, used in overhead distribution lines and as neutral messengers.
Companies that use Facelec
Customer profileSegments3 records
Ideal customer profiles1 record
Facelec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Facelec partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Facelec competitors and assessment
Company assessmentBroad incumbents
- Nexans: French-headquartered global cable manufacturer producing overhead conductors (AAC, AAAC, ACSR), medium/low-voltage insulated cables, and accessories. Direct comparable in aluminum conductor technology and utility T&D supply.
- Prysmian Group: Global leader in energy and telecom cables, including overhead conductors and insulated power cables. Comparable as the largest-scale cable manufacturer competing for utility T&D contracts in Colombia and across LatAm.
- NKT A/S: Danish cable manufacturer active in power cables, medium-voltage insulated cables, and overhead conductors. Comparable in cable technology and material standards (IEC/ASTM), though primarily serves European markets.
- Southwire Company: U.S.-based wire and cable manufacturer producing overhead conductors (ACSR, AAC, AAAC) and THHN/XHHW building wires. Highly comparable on insulated aluminum cable product family, though operates at much larger scale.
- General Cable (acquired by Prysmian): Historically a major global cable manufacturer (now part of Prysmian) with deep product overlap in aluminum and copper conductors for utilities and construction. Benchmark for overhead conductor product breadth and certification posture.
Emerging players
- WireCo WorldGroup: Specialty wire rope and cable supplier including galvanized steel overhead ground wire used in transmission. Overlaps with Facelec's galvanized steel cable line for guard wires and counterweights.
Direct peers
- Condumex (Viakable): Mexican manufacturer of aluminum and copper conductors (AAC, AAAC, ACSR) and power cables serving LatAm utilities. Closest LatAm peer to Facelec with overlapping product portfolio, customer verticals, and standard compliance regimes.
Regional players
- Procables (Procables S.A.): Colombian power and telecom cable manufacturer focused on utilities and energy infrastructure. Directly comparable Colombian peer in low/medium-voltage cable categories for utilities and contractors.
- Cables de Energía (Cabel): Colombian low and medium-voltage cable manufacturer supplying the domestic energy market. Direct regional competitor to Facelec in building wire and utility cable categories in Colombia.
- Centelsa (Centrosur / Argos affiliated): Colombian cable manufacturer producing building wires, power cables, and conductors for the Colombian market. Direct regional competitor serving overlapping utility and construction customers in Colombia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Facelec social profiles
Digital presenceFacelec compliance and trust
Trust signalCompliance25 records
Facelec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Facelec leadership team
Management profileNumber of profiles
Profiles1 record
Facelec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Facelec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Facelec
What does Facelec do?
Facelec S.A.S. is a Colombian manufacturer founded in 1992 that designs, produces, and sells aluminum and copper electrical cables and conductors for low, medium, and high voltage power transmission and distribution. The company also manufactures specialized cables such as HFFR (halogen-free) cables, semi-insulated covered cables, and galvanized steel cables for grounding applications. Its products are supplied to utilities, electrical contractors, distributors, and industrial customers.
Is Facelec a public or private company?
Facelec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Facelec founded?
Facelec was founded in 1992. It employs 51 to 100 people.
Where is Facelec based?
Facelec is headquartered in Subachoque, Colombia, in the Latin America region.
How does Facelec make money?
One revenue line is on record: cable and Conductor Sales.
Who are Facelec's main competitors?
Broad incumbents on record are Nexans, Prysmian Group, NKT A/S, Southwire Company and General Cable (acquired by Prysmian). WireCo WorldGroup is listed as an emerging player. Condumex (Viakable) is listed as a direct peer. Regional players are Procables (Procables S.A.), Cables de Energía (Cabel) and Centelsa (Centrosur / Argos affiliated).
Does Facelec have an API?
No public API is recorded for Facelec.
What industry is Facelec in?
Facelec's product category is Electrical Cables & Conductors. Its primary akta.pro industry code is IMADAMAH, Overhead Conductors & Transmission Cable, with a secondary code of EUADAMAB, HVDC Cables & Overhead Lines (Subsea, Underground, Overhead). Its NAICS code is 33592 and its SIC code is 3620.