What Corporate Drama does

Corporate Drama, trading under the legal entity Mark Huggins Consultancy Ltd., is a UK-based B2B workplace training company founded in 1999 and headquartered in Hoxton, London. The company designs and delivers bespoke experiential learning programmes that use professional business role-players to simulate workplace scenarios for leadership, management, communication, sales, and interpersonal skills development. Its methodology rests on two proprietary delivery approaches — Forum Theatre (group-based scenario exploration with audience interaction and live feedback) and Real-Play (individual coaching sessions where role-players are cast into participants' real workplace challenges) — combined with a learning-by-doing philosophy grounded in psychological models and applied business research. The product portfolio comprises eight named training modules: Emotionally Intelligent Leadership, Maximising Performance, Relationship Intelligence, Presentation & Personal Impact, Leading Through Change, Bullying & Harassment at Work, Selling for the Reluctant, and Dynamic Business Partnering.

Corporate Drama serves primarily large enterprise clients, including FTSE 100 companies, multinational organisations, and UK government/defence agencies, with secondary exposure to SMEs and technical specialists transitioning into management roles. Named customer logos include Barclays (and Barclays Africa/ABSA), NEC Group, Mothercare, Kellogg Company, DSTL (Defence Science & Technology Laboratories), Thomas International, Certsure LLP, 4-Most Europe, and unnamed global telecoms, infrastructure, and accountancy organisations. Delivery is direct via consultative enterprise sales with bespoke programme design, pre-programme needs assessment calls, and post-programme 1-to-1 coaching. Programmes are typically structured as 1–5 day modular engagements delivered at client sites, with pricing of £300–£395 per delegate per day (ex VAT) for groups of 6–12 participants under multi-year contract cadences.

The business operates from a single London headquarters, has executed programmes internationally in markets including Singapore, New York City, Johannesburg, SE Asia, and across 11 African countries, and has built a roster of over 50 role-players, facilitators and coaches. Revenue is generated entirely through professional services fees on bespoke training engagements; there is no disclosed recurring subscription, software, or digital product layer. The company is founder-owned and privately held, with Jacqueline Mackenzie Gray as Managing Director and Mark Huggins as principal founder, and there is no external investment, no subsidiaries, and no M&A activity on record.

Name

Corporate Drama

Legal name

Mark Huggins Consultancy Ltd.

Website

https://corporatedrama.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Corporate Drama is a UK-based B2B workplace training company that uses professional business role-players to deliver bespoke experiential learning programmes in leadership, management, and communication skills for enterprise clients including FTSE 100 firms, government agencies, and SMEs.

Ownership category

akta.pro rank

Product category

Workplace Training Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Interpersonal & Relationship Skills (EDABAMAB)

akta.pro secondary industries

Collaboration & Teamwork (EDABAMAC), Corporate Learning & Training Content Development (EDAGAKAC), Industry & Role-Specific Sales Training (e.g., SaaS, Enterprise, Med Device) (EDABABAL), Critical Thinking & Problem Solving (EDABAMAG)

Keywords

• Experiential learning programs
• Workplace training services
• Leadership development training
• Business role-play training
• Management development programs

Headquarters

HQ city

Hoxton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Bespoke Training Programs: The company generates revenue through bespoke training programs priced on a per-delegate-per-day basis. Programs are typically sold as multi-day modules with customisation to client needs. Additional services include pre-program needs assessment calls and post-program 1-to-1 coaching.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Corporate Drama designs and delivers bespoke, drama-based experiential workplace training programmes using professional business role-players. The company sells named training modules covering emotionally intelligent leadership, performance management, relationship intelligence, presentation skills, change leadership, bullying and harassment, business development, and dynamic business partnering, priced per delegate per day and typically delivered as multi-day modular programmes with pre-program needs analysis and post-program coaching.

Product overview

Corporate Drama is a training company offering a portfolio of experiential learning programmes delivered through two core methodologies: Forum Theatre (group-based exploration using professional business role-players) and Real-Play (individual practice sessions). The eight named training modules—Emotionally Intelligent Leadership, Maximising Performance, Relationship Intelligence, Presentation & Personal Impact, Leading Through Change, Bullying & Harassment at Work, Selling for the Reluctant, and Dynamic Business Partnering—are designed to transform workplace communication, leadership, and relationship skills. All programmes use learning-by-doing approaches with business role-play actors who provide first-person feedback, incorporating psychological models, psychometric assessments, and real-life scenario practice to create measurable impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Emotionally Intelligent Leadership A development programme that helps technically excellent performers become emotionally intelligent leaders using psychological models, leadership research, and experiential learning through business role-play actors. Priced from £395 per delegate per day ex VAT, typically delivered as 2-5 day modules for groups of 6-12 people.
• Maximising Performance A programme that empowers managers to achieve high performance through situational leadership research, coaching conversations, and experiential learning with business role-play actors. Priced from £350 per delegate per day ex VAT, typically delivered as 1-3 day modules.
• Relationship Intelligence A programme that develops confident and dynamic people skills by exploring trust-based relationships, influencing techniques, and communication approaches using real-life practice scenarios. Priced from £300 per delegate per day ex VAT, typically delivered as 1-2 day modules for groups of 8-12 people.
• Presentation & Personal Impact A programme that develops authentic, confident speakers through vocal confidence training, body-language coaching, storytelling techniques, and simulated presentations with professional feedback.
• Leading Through Change A programme that sets leaders up for change success using psychological models, change leadership research, and experiential learning to build authentic leadership awareness and confidence.
• Bullying & Harassment at Work A programme that develops conscious awareness of workplace relationships through scenario-based learning, forum theatre, and facilitated workshops addressing bullying, harassment, and unconscious bias.
• Selling for the Reluctant A programme that develops confident, authentic business developers by exploring trust-based relationships, listening and questioning techniques, and authentic communication styles for sales success.
• Dynamic Business Partnering A programme that develops confident, authentic business partners by building trust-based relationships, negotiation skills, and collaborative influencing approaches for HR and Finance professionals.

Quantifiable outcome

• 18% productivity improvement when employees are actively engaged (based on Gallup research cited by company)
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CORPORATEDRAMA
• YouTubeyoutube.com/channel/UCOejLzh5-Vfl5qE66eNm1Ng
• Facebookfacebook.com/CorporateDrama
• LinkedInlinkedin.com/company/corporate-drama

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Drama