Coastal Fresh

What Coastal Fresh does

Coastal Fresh is a privately held, family-owned Australian B2B wholesaler of fresh fruit, vegetables, and herbs, founded in 1995 by Lovrenc Bratina and now operated by his son David Bratina after a generational ownership transfer. The company is headquartered at a single temperature-controlled facility at 67 Township Drive, West Burleigh, Queensland, and serves hospitality venues (restaurants, cafes, hotels) and catering businesses across South East Queensland and Northern NSW — a corridor stretching from Brisbane to Byron Bay. Distribution is executed via a fleet of over 20 refrigerated vehicles operating 7 days a week, 363 days per year, with the entire West Burleigh facility designed as a unified cold room to eliminate thermal shock between processing zones.

The product portfolio is anchored on fresh produce (fruit, vegetables, herbs) sourced directly from local farmers across SEQ and Northern NSW, with a value-added layer comprising a Fresh-Cut Range (precision diced, shredded, sliced, julienne, florets in standardized sizes), a Prepared Salad Range, processed fruit and vegetables, and a sub-brand, Coastal Juice Co, offering cold pressed juices in 350ml and 1-litre formats. Supporting services include an R&D Kitchen for custom development of sauces, stocks, soups, and marinades at commercial scale, weekly Market Reports covering supply and pricing trends, and a Seasonal Calendar of produce availability. Customer-facing technology is provided through the Fresho B2B ordering platform, which supports self-serve procurement for wholesale accounts; ordering infrastructure also includes a dedicated regional field-sales team covering Queensland and NSW.

The business operates as a wholesale transaction-fee model with unit pricing, no fuel levy or delivery surcharge (a policy maintained for over 30 years), and minimum order thresholds of $50 on weekdays and $100 on weekends. The company's HACCP-certified processing facility incorporates UV sterilisation and water purification, and its value proposition for hospitality customers is anchored on kitchen-labour reduction (claiming 100% yield versus ~75% for manual prep), consistent cut quality, and supply reliability. There are no external investors, no parent company, and no disclosed funding events; Coastal Fresh is funded entirely through family ownership and operating cash flow.

Name

Coastal Fresh

Legal name

Coastal Fresh

Website

https://coastalfresh.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Coastal Fresh is a family-owned Australian B2B wholesaler founded in 1995, supplying fresh fruit, vegetables, herbs, fresh-cut produce, salads, and cold pressed juices to hospitality venues and catering businesses across South East Queensland and Northern NSW.

Ownership category

akta.pro rank

Product category

Wholesale Fresh Produce Distribution

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industries

Fresh Produce Packaging (IMALAHAE), Fresh Produce Distribution (CRAOABAB), Fresh Fruit Wholesale (AFAIACAA)

Keywords

• Wholesale produce
• Fresh fruit vegetables
• Cold chain logistics
• Fresh-cut processing
• Cold pressed juice

Headquarters

HQ city

Burleigh

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Fresh Produce Sales: Core revenue stream from selling fresh fruit, vegetables, and herbs to B2B hospitality customers including restaurants, cafes, and catering businesses across South East Queensland and Northern NSW.
2. Processed Fruit & Vegetable Sales: Fresh-cut, pre-processed produce including diced, sliced, shredded vegetables and prepared salads sold to commercial kitchens to reduce their prep labour costs.
3. Cold Pressed Juice Sales: Cold pressed juices under Coastal Juice Co brand, available in 350ml and 1 litre bottles with no additives, concentrates, added sugars, or preservatives.
4. R&D Kitchen Custom Products: Custom sauces, stocks, soups, and marinades developed in the R&D Kitchen for commercial scale production for hospitality venues.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Coastal Fresh is a B2B wholesaler of fresh fruit, vegetables, and herbs sourced directly from local farmers across South East Queensland and Northern NSW, delivering to hospitality venues (restaurants, cafes, hotels, caterers). The company also supplies value-added fresh-cut processed produce and operates the Coastal Juice Co sub-brand for cold pressed juices, all distributed via a fleet of over 20 refrigerated vehicles maintaining unbroken cold chain delivery 7 days a week, 363 days per year.

Product overview

Coastal Fresh is a wholesale fruit and vegetable supplier operating since 1995 from the Gold Coast, Queensland. The company offers a unified product portfolio centered on fresh produce (fruit, vegetables, herbs) as the core offering, complemented by value-added processed products including Fresh-Cut Range (pre-processed diced, shredded, sliced vegetables), Processed Fruit & Vegetables, and a ready-made Salad Range. A sub-brand, Coastal Juice Co, provides cold pressed juices. Services include an R&D Kitchen for custom product development, a B2B ordering platform (powered by Fresho), weekly Market Reports, and a Seasonal Calendar. The company sources directly from South East Queensland and Northern NSW farmers, delivering via a fleet of over 20 refrigerated vehicles 7 days a week.

Differentiator

Problem solved

Functional benefit

Brands

• Coastal Juice Co: Cold pressed juice brand offering 350ml and 1 litre bottles with no additives, concentrates, added sugars, or preservatives.

Products and services

• Fresh Fruit & Vegetables

Quantifiable outcome

• 100% yield on processed produce vs approximately 75% yield from manual prep, eliminating 25% produce weight loss
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Local Farmers (South East Queensland and Northern NSW)coreStrategic or Co-development PartnerCoastal Fresh works directly with farmers throughout South East Queensland and Northern NSW to secure the best seasonal produce while ensuring farmers receive fair prices. This direct relationship provides a true paddock-to-plate service, guaranteeing freshness and strengthening the local agricultural economy.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Perfection Fresh: One of Australia's largest fresh produce companies, combining growing, packing, and distribution across fruit and vegetable categories. Directly comparable as a broad-line Australian fresh produce supplier serving retail and food service channels.
• Flavorite: Australian hydroponic greenhouse grower producing premium tomatoes, capsicums, and cucumbers for wholesale customers. Comparable as an Australian value-added fresh produce business supplying food service and retail with consistent year-round quality.
• Fresh Produce Group: Australian fresh produce grower, packer, and distributor supplying retail, food service, and export markets. Comparable as a vertically integrated Australian produce business combining farming and wholesale distribution.
• Harris Farm Markets: Australian fresh produce retailer with B2B and B2C operations, strong brand identity around quality and waste reduction ('Imperfect Picks'). Comparable business model in Australian fresh produce distribution with overlapping customer segments.
• Mulgowie Farming Company: Major Australian family-owned vegetable grower and packer with national distribution across fresh and value-added categories. Comparable as a multi-generational Australian fresh produce business with farming-to-customer vertical integration.

Broad incumbents

• Bidfood Australia: National broad-line food service distributor operating across ambient, chilled, and frozen categories for hospitality and institutional customers. Comparable as a large-scale B2B food service wholesaler serving hospitality, though with significantly broader product portfolio than Coastal Fresh.
• Sysco: Global food service distribution leader serving restaurants, hotels, and healthcare. Comparable as the dominant global food service distributor whose scale, technology investments, and broad product lines represent the structural scale benchmark Coastal Fresh competes against in service quality.
• PFD Food Services: One of Australia's largest food service distributors with nationwide delivery across multiple temperature zones and broad product range. Comparable as a food service distributor serving hospitality customers, but with broader SKU portfolio beyond fresh produce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/coastal_fresh
• Facebookfacebook.com/Coastalfresh
• LinkedInlinkedin.com/company/coastal-fresh
• Instagraminstagram.com/coastal_fresh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Fresh