IK EN MIJN MAMA

What IK EN MIJN MAMA does

IK EN MIJN MAMA is a privately held Dutch direct-to-consumer online baby boutique, founded in 2019 and headquartered in Groot-Ammers, Netherlands. It sells baby and children's products — pacifiers, pacifier clips, feeding accessories, nursery items, clothing, toys, and gift packages — through a Shopify-powered e-commerce storefront at ikenmijnmama.com, serving Dutch-speaking consumers in the Netherlands and Belgium. The company operates as a multi-brand reseller curating an assortment of 30+ premium Scandinavian and Dutch baby brands including BIBS, FRIGG, Mushie, Jollein, Little Dutch, Cam Cam Copenhagen, Childhome, MISIOO, and Wildride, alongside its own in-house embroidery atelier that adds personalized name customization to dozens of SKUs.

The business model is straightforward retail resale plus a customization service. All transactions are one-time purchases at unit prices ranging from €3.95 (FRIGG pacifiers) to €196 (Childhome Evolu 2 high chairs), with no subscription component. A 10% discount code (GEBORDUURD) and a €50 free-shipping threshold support conversion. Same-day shipping for in-stock orders placed before 12:00 and 5–7 working days for custom-embroidered items indicate a small-scale, manually operated fulfillment operation consistent with the disclosed 1–10 employee headcount. Marketing is concentrated in low-cost organic channels: Instagram (hashtag #ikenmijnmama), email newsletter, an SEO-driven Dutch-language blog, and category-level content marketing around gift-giving occasions such as kraamcadeaus (baby shower gifts) and pregnancy announcements.

The company is founder-led with no disclosed external investors, parent company, or institutional ownership. There are no funding rounds, no M&A activity, no app, no AI/ML features, and no published revenue figures in the source data. Its strategic posture is incremental and operationally conservative: deepen the Dutch-Belgian market, expand the gifting and personalization verticals, and broaden the curated brand portfolio rather than pursue platform-scale or capital-intensive moves.

Name

IK EN MIJN MAMA

Legal name

Ikenmijnmama

Website

https://ikenmijnmama.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

IK EN MIJN MAMA is a privately held Dutch direct-to-consumer webshop founded in 2019, selling branded and personalized baby products across the Netherlands and Belgium via a Shopify storefront with an in-house embroidery atelier.

Ownership category

akta.pro rank

Product category

Online Baby Retail

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Baby, Kids & Maternity Online Retailers (CRAFADAI)

akta.pro secondary industries

Baby, Kids & Maternity DTC (CRAFACAI), Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Baby care products
• Personalized baby gifts
• Online baby boutique
• Nursery products
• Baby shower gifts

Headquarters

HQ city

Groot-ammers

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct retail sales of baby and children's products via its e-commerce website. Products include pacifiers, pacifier clips, feeding accessories, clothing, nursery items, and personalized gift items. All sales appear to be one-time transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

IK EN MIJN MAMA is a Dutch online baby boutique selling baby care products, nursery items, baby clothing, feeding accessories, and baby shower gifts (kraamcadeaus) through its e-commerce website. The company curates over 30 premium Scandinavian and Dutch baby brands and differentiates through an in-house embroidery atelier that offers name personalization on pacifier clips, blankets, clothing, bibs, name lamps, and other items.

Product overview

IK EN MIJN MAMA is a Dutch online baby store offering a comprehensive range of baby and nursery products. The store operates as an e-commerce platform featuring both branded products from well-known manufacturers and personalized items through their in-house embroidery service. Key product categories include pacifiers (BIBS and FRIGG natural rubber), feeding products (Mushie silicone tableware), nursery items (wrapping cloths, diaper bags, car seat accessories), bedroom and bath products, and baby clothing. The company differentiates through personalization services, offering name embroidery on pacifier clips, bibs, wrapping cloths, and other items in their own atelier. The store also features gift packages and maternity gift selections.

Differentiator

Problem solved

Functional benefit

Products and services

• IK EN MIJN MAMA Online Baby Store Dutch online baby boutique selling baby care products, nursery items, clothing, feeding accessories, and baby shower gifts (kraamcadeaus) through a Shopify-powered e-commerce storefront, with curated selection of over 30 premium brands and an in-house embroidery atelier.
• Personalized Embroidery Service In-house embroidery service offering name customization on pacifier clips, blankets, wrapping cloths, bibs, clothing, name lamps, and keychains, with 5-7 working day delivery for custom-made personalized items.
• BIBS Pacifiers Danish brand pacifiers available in sizes 1, 2, and 3, featuring various colors including glow-in-the-dark variants, sold to Dutch-speaking parents of newborns and infants.
• FRIGG Natural Rubber Pacifiers Danish brand pacifiers made from natural rubber, available in Classic, Daisy, Moon, and Rope designs in sizes 1 (0-6 months) and 2 (6-18 months).
• Personalized Name Pacifier Clips Custom name pacifier clips with personalized names, made with 100% food-grade silicone beads and untreated beech wood beads and rings, maximum length of 22 centimeters (without clip) for safety.
• Diaper Bags Collection of diaper bags from brands including Cam Cam, Jollein, and Childhome, featuring various styles and colors, priced €10-93.
• Wrapping Cloths/Wrapping Blankets Customizable wrapping cloths available in various fabrics and colors, with optional name printing, can be self-assembled with different inner fabric options, 5-7 working day delivery for custom-made items.
• Changing Mats Changing mats from Cam Cam Copenhagen featuring classic stripe designs in various colors.
• Footmuffs Footmuffs from Koeka including waffle/teddy combinations with 3/5-point belt compatibility for strollers.
• Baby Carriers Baby carriers from Wildride including toddler carriers in various colors and prints including zebra and leopard patterns.
• Car Seat Accessories Car seat covers and accessories from Koeka including waffle fabric seat covers for Maxi-Cosi and similar seats.
• Silicone Baby Plates and Bowls Mushie brand silicone plates and bowls with suction cups, made from food-grade silicone and suitable for all ages.
• Drink Cups Mushie drink cups available in various colors, including sippy cups with straws and handles.
• Children's Cutlery Mushie brand children's cutlery including forks, spoons, and baby spoons in various color combinations.
• High Chairs Childhome Evolu 2 high chairs available in black, natural/anthracite, and natural/white color options, priced up to €196.
• Silicone Bibs Mushie silicone bibs with pocket designs in various prints including rainbow, cherries, brown safari, and retro cars.
• Snack Cups Mushie snack cups designed to prevent spills, made from 100% food-grade silicone free of BPA.
• Teethers and Rattles Teethers and rattles from brands including Mushie, Cam Cam, Jollein, and Tikiri, available with optional name personalization.
• Ball Pits MISIOO ball pits available in square (90x90cm, 130x130cm) and round (90x40cm) sizes in various colors including grey, rose, and marble velours.
• Bedroom Products Sleeping area products including bed canopies, bedding, blankets, sheets, baby nests, cradle covers, hot water bottle covers, pillows, furniture, mobiles, sleeping bags, and lighting.
• Bath Products Bath products including changing pads, baby wipes covers, bathcapes/bathrobes, baby baths and accessories, bath toys, hydrophilic cloths, dental care, care products, and washcloths.
• Baby Clothing Baby clothing including beach accessories, pants, hair accessories, jackets, rompers/bodysuits, shoes/slippers, shirts, sweaters, school bags, and swimwear.
• Gift Packages Gift packages including maternity gifts, personalized gifts with names, matching sets, memory books, hair lock and milk tooth containers, piggy banks, and cards, priced €15-64.
• Gift Cards Gift cards allowing recipients to choose their own products from the store.
• Pregnancy Announcement Products Pregnancy announcement boxes including options for uncle/aunt and grandparents with rompers and slippers.
• Name Keychains Name keychains with moon, heart, and custom name designs.
• Name Lamps Personalized name lamps for children's rooms, priced €25-31.
• Moon Lamps Moon-shaped lamps for children's rooms providing soft lighting.

Quantifiable outcome

• Free shipping threshold of €50 for Netherlands and Belgium
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bol.com: Dominant Dutch and Belgian online marketplace carrying the full range of baby brands that Ikenmijnmama sells (BIBS, FRIGG, Mushie, etc.). Represents the principal competitive threat via scale, pricing, and one-stop-shop convenience.
• Amazon.nl: Generalist e-commerce marketplace operating in the Netherlands with growing assortment of baby products and the same third-party brands. Comparable as a broad incumbent offering substitute purchasing channels for Ikenmijnmama's target customer.
• Prenatal: Large European specialty baby and maternity retailer with omnichannel presence across multiple countries, including Belgium. Operates in the same category with overlapping assortment but at much larger scale and broader footprint than Ikenmijnmama.

Direct peers

• Babypark: Major Dutch online baby products retailer with extensive assortment of prams, car seats, nursery furniture, and baby care brands. Comparable as a Dutch-language, multi-brand online baby store targeting the same parent demographic, though larger in scale and category breadth.
• Kleertjes.com: Dutch online specialty retailer of children's and baby clothing and accessories with broad multi-brand assortment. Directly comparable to Ikenmijnmama in being a Benelux-based online baby/kids boutique selling third-party brands without proprietary manufacturing.
• ByBay.nl: Dutch online retailer specializing in personalized baby products and gifts (pacifier clips, name embroidery, gift sets). The closest comparable to Ikenmijnmama's personalized name-customization value proposition and gift-focused positioning.
• Kindermode.com: Dutch online specialty store for children's clothing, shoes, and accessories from multiple brands. Comparable in being a Benelux-focused online baby/kids multi-brand boutique without proprietary manufacturing.
• Babydrogist.nl: Dutch online baby products retailer offering a wide assortment of branded baby gear, feeding, nursery, and gift items. Closely comparable in scope, geography, and target customer (Dutch-speaking parents of infants), competing directly for the same niche traffic.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ikenmijnmama
• Instagraminstagram.com/ikenmijnmama

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IK EN MIJN MAMA