Estatistik

What Estatistik does

Estatistik (legal name ESTATISTIK.DK ApS, trading as eStatistik) is a Danish business intelligence and data platform founded in January 2008 by CEO Kent Nielsen and headquartered in Risskov, Aarhus. The company operates a web-based suite — eSegmentering, Find virksomheder, Find brancher, and Nye virksomheder — built on top of Denmark's Central Business Register (CVR), giving users access to 840,000+ companies across all Danish municipalities, with employment statistics, financial figures, and registration metadata. Commercial instruments are a self-serve list-building tool, a transactional single-list purchase (1,000 DKK, with quarterly premium upgrade), an annual subscription (4,000 DKK, valid through July 1, 2027), and bespoke workshops and keynote presentations delivered directly by the CEO for data enrichment and sector/municipality analysis.

Target users span growth-oriented Danish SMBs running sales prospecting and market/competitor analysis, government and municipal authorities seeking local business statistics, and industry associations commissioning customized sector reporting. GTM is hybrid: a product-led self-serve funnel for SMBs and a sales-led motion handled by Kent Nielsen for enterprise workshops, presentations, and data enrichment. Distribution relies heavily on earned media — recurring citations in Børsen, TV2, Computerworld, Jyllands-Posten, DR, Berlingske, and Licitationen — and on a content-led knowledge bank (Vidensbank) covering IT sector themes, labor market analytics, and entrepreneurship.

The legal entity ESTATISTIK.DK ApS entered status OPLØST EFTER FUSION (dissolved after merger/fusion) in 2024, indicating a corporate restructuring event, although the estatistik.dk website and product suite remain operational. With ~2 employees and no disclosed outside funding, Estatistik functions as a niche, owner-operated micro-business dependent on the Danish CVR register and on the founder's direct sales and editorial presence. All pricing is denominated in DKK excluding VAT, and the company has no public API, no AI/ML claims, and no patents or certifications on record.

Name

Estatistik

Legal name

ESTATISTIK.DK ApS

Website

https://estatistik.dk

Company type

Private

Founded year

2008

Operating status

Closed

Headcount range

1–10 employees

Short description

Estatistik operates estatistik.dk, a web-based platform that segments and analyzes Denmark's Central Business Register (CVR) covering 840,000+ companies, serving Danish SMBs for sales prospecting, municipalities and government for local economic data, and industry associations via self-serve tools, subscriptions, and CEO-led workshops.

Ownership category

akta.pro rank

Product category

Business Statistics and Market Intelligence

NAICS

Directory and Mailing List Publishers (51314), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industry

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

Keywords

• Business statistics software
• Company data analytics
• Market segmentation tools
• B2B sales intelligence
• Industry research services

Headquarters

HQ city

Risskov

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription - Annual Access: Annual subscription to eSegmentering giving unlimited access to download company lists for one year. Priced at 4,000 DKK excluding VAT.
2. One-time List Purchase: Single download of company list (2,000-5,000 companies) at 1,000 DKK excluding VAT. Premium user status granted for remainder of quarter with unlimited additional downloads.
3. Data Enrichment Services: Custom data enrichment services including the latest employment statistics at company level. Sold as add-on service to subscription or list purchase customers.
4. Workshops and Presentations: Custom workshops (4 hours) and presentations (2 hours) on industry or municipal business statistics. Base for detailed database building and branch profile creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Estatistik develops, analyzes and disseminates Danish business statistics derived from the official CVR (Central Business Register). Its core product, eSegmentering, is a self-serve web tool that lets users segment more than 840,000 Danish companies by municipality, industry, company form, size and age, generate statistics and download company lists. Supplementary offerings include Find virksomheder (company lookup), Find brancher (industry analysis), Nye virksomheder (new company tracking), plus paid data-enrichment services, 4-hour workshops and 2-hour presentations.

Product overview

Estatistik is a business statistics platform offering a suite of web-based tools for accessing and analyzing Danish company and industry data from the CVR (Central Business Register). The core offering consists of eSegmentering (for creating custom company segments and downloading lists), Find virksomheder (for individual company lookups), and Find brancher (for industry analyses). Supplementary paid services include Foredrag (customized presentations) and Workshop (in-depth industry reviews) delivered by CEO Kent Nielsen. The product portfolio also includes a Nye virksomheder tool for tracking new company registrations. All tools provide data exports to Excel and draw on the official Danish business register.

Differentiator

Problem solved

Functional benefit

Products and services

• eSegmentering Self-service web tool that lets users create custom segments of Danish companies from the CVR register, filtering by geography, industry, company form, size and establishment date, generate distribution statistics and download company lists to Excel for sales, marketing and market/competitor analysis.
• Find virksomheder Company search tool providing access to employment data, financial statements and participant information for individual Danish companies via their CVR number, with a general overview of the company's industry.
• Find brancher Industry search tool that lets users browse all Danish industries via DB07 names or codes and access detailed Estatistik industry analyses including sales, export, employment figures and leading companies by industry code.
• Nye virksomheder (New Companies)

Quantifiable outcome

• Access to over 840,000 Danish CVR numbers for segmentation
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• RSM Danmark Statsautoriseret RevisionspartnerselskabminorOthersRSM Danmark serves as Estatistik's auditor and reviewer. The relationship is a standard professional services engagement for financial statement review and compliance purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/estatistik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estatistik