What Promoplus does

Promoplus (consumer-facing brand: ObjetRama) is a French B2B e-commerce platform that sells customized promotional products, corporate gifts, and branded merchandise to approximately 80,000 cumulative clients across France. Founded circa 2004 (per ObjetRama legal records; firmographic date 1982 may reflect predecessor or parent entity) and headquartered in Reichstett in the Strasbourg metropolitan area, the company operates a Magento-based direct e-commerce storefront (objetrama.fr) carrying 50,000+ product references across 13+ categories: textile/apparel, writing instruments and office supplies, bags/luggage, drinkware, event and point-of-sale items, high-tech accessories, home and garden, outdoor goods, health and beauty, sports and leisure, tools and automotive, food and beverage, and packaging materials. The platform supports multiple decoration techniques (screen printing, embroidery, engraving, etc.) and supplements transaction with services such as express shipping (24H to 8 days), free quote turnaround within 24 hours, 30-day returns, a free proof (Bon à Tirer), and a gift-with-purchase program for orders over €150 HT.

The business model is one-time transactional B2B sales with unit pricing ranging from €0.47 to €11+ per item depending on product and quantity, and minimum order quantities typically 10-50 units for customized items. Volume discounts between -5% and -25% are offered. Go-to-market is sales-led with e-commerce as the primary channel, supplemented by SEO-driven content marketing (blog, themed product collections), email newsletter acquisition (€10 first-order incentive), print/digital catalog distribution, and seasonal campaigns tied to events (Summer, Football World Cup 2026, Pride, Eclipse 2026, holidays). Customer segments span advertising/communication agencies (primary), healthcare, banking and insurance, education, hospitality, government and public administration, and event organizers/associations. Distribution is exclusively direct-to-customer via the owned e-commerce storefront with no physical retail or third-party marketplace presence, and geographic scope is single-country (France). The company is owner-managed with no disclosed external funding, no parent company, and no institutional investors.

Recent observable strategic actions are product/service additions rather than transformational moves: a Made in France curated product line, tiered express shipping options, a customer-driven charitable giving program with three nonprofit partners (FFAC, Linkee, Terre d'Abeilles), and a calendar-driven seasonal campaign cadence. The technology stack is a standard Magento-based responsive e-commerce platform. The company has no disclosed AI/ML capabilities, no proprietary technology differentiators beyond fulfillment flexibility and catalog breadth, and no recent M&A, funding, or leadership change activity.

Name

Promoplus

Legal name

ObjetRama

Website

https://promoplus.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Promoplus, operating as ObjetRama, is a French B2B e-commerce platform selling 50,000+ customized promotional products and corporate gifts across 13+ categories. Founded circa 2004 in Reichstett (Strasbourg area), it serves roughly 80,000 cumulative clients across advertising, healthcare, banking, education, hospitality, and public sectors via a Magento-based direct storefront.

Ownership category

akta.pro rank

Product category

Promotional Products & Corporate Gifts

NAICS

Advertising Material Distribution Services (541870), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Services-Advertising (7310), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Premiums, On-Pack & Pack-In Promotions (BPAFAMAJ)

Keywords

• Promotional products
• Corporate gifts
• Branded merchandise
• Custom textiles
• Business giveaways

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Customized Promotional Products Sales: One-time transactional sales of promotional items including pens, t-shirts, bags, drinkware, and other branded merchandise. Products are customized with customer logos via various marking techniques (screen printing, embroidery, engraving, etc.)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Promoplus, operating through the ObjetRama brand, is a B2B e-commerce distributor of customizable promotional products and corporate gifts, offering more than 50,000 product references across textile, writing instruments, bags, drinkware, event items, high-tech accessories, home/garden, outdoor, health/beauty, sports/leisure, tools/automotive, food/beverage, and packaging categories. Each product is personalized with the customer's logo via techniques such as screen printing, embroidery, and engraving, with express shipping options (24H to 8 days) and quote-based ordering for custom orders.

Product overview

ObjetRama is a B2B e-commerce platform specializing in promotional items, custom merchandise, and corporate gifts. The offering consists of a comprehensive catalog spanning 13+ product categories including textile/apparel, writing instruments, bags/luggage, drinkware, event promotional items, high-tech accessories, home/garden products, outdoor items, health/beauty products, sports/leisure items, tools/automotive, food/beverage items, and packaging materials. The platform operates as a unified catalog system with additional services including express shipping (24H-8 days), Made in France selection, custom-made products, and gift packaging. Customers receive a free gift with purchases starting at €150, free artwork approval (Bon à Tirer), and quote responses within 24 hours. The company serves approximately 80,000 clients over 20 years and offers more than 50,000 product references.

Differentiator

Problem solved

Functional benefit

Products and services

• Textile, Fashion & Accessories Customizable textile and apparel category including T-shirts, polos, sweatshirts, shirts, footwear, jackets, workwear, sportswear, headwear, eyewear, linens, and bags, personalized with customer logos via screen printing, embroidery, and other techniques. Targets businesses seeking branded apparel and accessories.
• Writing Instruments & Office Supplies Customizable pens, pencils, highlighters, markers, notebooks, calendars, agendas, paper products, and desk accessories designed for corporate branding and office giveaways.
• Bags, Luggage & Leather Goods Customizable tote bags, shopping bags, sports bags, travel bags, backpacks, and leather goods for corporate events, trade shows, and retail-style promotional use.
• Drinkware — Mugs, Tumblers & Bottles Personalized water bottles, tumblers, ceramic mugs, travel mugs, glasses, beer mugs, pitchers, and drink accessories for corporate gifting and promotional campaigns.
• Event, POS Display & Signage Items Customizable event promotional items and point-of-sale displays including keychains, lighters, badges, stickers, magnets, bracelets, trophies, medals, banners, flags, and exhibition furniture.
• High-Tech & Multimedia Accessories Customizable technology accessories including chargers, adapters, cables, power banks, phone accessories, USB drives, computer accessories, audio/video equipment, and connected objects for branded tech giveaways.
• Home, Decoration & Garden Customizable home, decoration, and garden items including kitchen accessories, wine accessories, barware, interior decor, garden tools, and pet accessories.
• Outdoor & Rainwear Customizable outdoor and rain items including umbrellas, ponchos, windbreakers, picnic/camping gear, and beach/pool accessories.
• Health, Beauty & Wellness Customizable health, beauty, and wellness products including medical accessories, protective equipment, wellness items, beauty tools, and personal care products.
• Sports, Games & Leisure Customizable sports, games, and leisure items including sporting equipment, sportswear, trophies, medals, toys, games, plush toys, piggy banks, and fan articles.
• Tools, Automotive & Safety Customizable tools, automotive, and safety equipment including hand tools, security gear, flashlights, car accessories, and bicycle equipment.
• Food & Beverage Gifts Customizable food and beverage promotional items including sweets, chocolates, biscuits, candies, advent calendars, honey, wines, champagnes, teas, and gourmet gift boxes.
• Packaging & Wrapping Customizable packaging and wrapping materials including paper bags, gift bags, boxes, envelopes, food packaging, and packaging accessories.
• Express Shipping Service Tiered expedited shipping service (24H, 48H, 72H, 4-day, 8-day delivery) available as an add-on across the catalog for urgent promotional product orders.
• Custom-Made & Bespoke Goodies Bespoke service where Promoplus tailors promotional items to specific client requirements, including custom product design, finishing, and packaging, with quote-based pricing.
• Personalized Gift Sets & Kits Pre-assembled and customizable gift sets and kits curated for corporate gifting occasions, including packaging and personalization.
• Made in France Selection Curated selection of French-manufactured promotional products including caps, drinkware, textiles, and writing instruments, supporting local craftsmanship and savoir-faire.
• Business Gifts Collection Curated business gift collection organized by product universe, gift type, and budget range, designed for corporate gifting programs and client relationship management.

Quantifiable outcome

• 80,000+ businesses served over 20+ years
• +1 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• FFAC (Fédération Française des Associations de Chiens Guides d'Aveugles)minorOthersCharitable partnership where ObjetRama supports the association through donation programs. Customers can choose to have ObjetRama make a donation to FFAC based on order value instead of receiving a physical gift.
• LinkeeminorOthersCharitable partnership supporting food waste reduction and community support initiatives. ObjetRama offers customers the option to direct donations to Linkee based on purchase amounts.
• Terre d'AbeillesminorOthersEnvironmental partnership supporting bee conservation and pollinator protection efforts. ObjetRama includes this association in their charitable giving program.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Alinéa Promotion: French promotional products distributor serving agencies and corporate clients with personalized merchandise. Direct domestic competitor with similar customer profile and product mix.
• 4imprint Group: Public B2B distributor of promotional products with a large online catalog, customization services and direct fulfillment across North America and Europe. Closest like-for-like peer given pure-play promotional products e-commerce model and similar catalog breadth.
• Discount Mugs: US B2B promotional products platform offering customizable drinkware, apparel and accessories with online ordering. Comparable catalog breadth in drinkware and textiles with custom decoration services.
• Quality Logo Products: US B2B promotional products e-commerce distributor with a large catalog and emphasis on fast shipping. Comparable online catalog model and customer base for corporate buyers.
• HALO (HALO Recognition): Large US promotional products and corporate gifting company with deep catalog and enterprise client focus. Comparable in scale ambition and vertical diversification across corporate buyers.
• SanMar: Major US apparel-focused promotional products distributor (blank and decorated apparel). Comparable in serving B2B customers seeking decorated textile merchandise, though with a narrower category focus.
• Crestline: US-headquartered promotional products distributor offering a wide catalog of customizable merchandise and corporate gifts. Comparable B2B catalog and customization model with similar customer types.
• PNP (Promotions et Numérique pour les Professionnels): French B2B distributor of personalized promotional objects and corporate gifts with comparable catalog depth and customization services. Direct domestic competitor to ObjetRama in the French market.

Broad incumbents

• Vistaprint (Cimpress): Large custom-printing and small-business marketing platform with adjacent customizable merchandise. Overlaps on customized products for SMBs but operates more broadly across printing and marketing services.

Regional players

• Hubert Burda Media Promo (Promo Verlag / brandlogistics): European promotional merchandise services provider with corporate gifting focus. Overlaps with ObjetRama on corporate gifts and merchandise but operates primarily in German-speaking markets rather than France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/promopluspub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Promoplus