FreshMail
FreshMail is a Polish email marketing and newsletter platform founded in 2008 in Kraków, serving SMBs with self-serve campaign tools. Following its acquisition by MailerLite, FreshMail now operates as part of MailerLite's global email marketing platform.
- Company typePrivate
- Founded2008
- HeadquartersKraków, Poland
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What FreshMail does
FreshMail is a Polish email marketing and newsletter platform founded in 2008 and headquartered in Kraków, Poland. The company provided self-serve tools for small and medium-sized businesses to create, send, and manage email campaigns, build subscriber lists, and run newsletter programs. Its core technology centered on standard email marketing platform functionality — campaign creation, list management, and automation — delivered through a web-based interface at freshmail.pl with a free trial signup flow and 24/7 phone and email customer support.
The company targeted SMBs globally with a product-led growth motion distributed through its own website, employing 101-250 people and serving primarily Central European markets, with Poland as the core geography. FreshMail operated as a horizontal email marketing platform with no disclosed named enterprise customers, no publicly available pricing, and no disclosed revenue figures. No AI/ML capabilities, API/SDK ecosystem, or third-party integrations are referenced in the source material.
FreshMail was acquired by MailerLite, a leading global email marketing platform, and now operates as an integrated part of the MailerLite product. The FreshMail website redirects users to MailerLite's signup flow, effectively ending FreshMail's independent operations. As a subsidiary of a strategic operating company, FreshMail's customer base is being migrated into MailerLite's expanded email marketing platform, with FreshMail's Polish regional identity maintained as a brand entry point into MailerLite's broader offering.
FreshMail firmographics
Firmographics- Name
- FreshMail
- Legal name
- FreshMail
- Website
- https://freshmail.pl
- Company type
- Private
- Founded year
- 2008
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- FreshMail is a Polish email marketing and newsletter platform founded in 2008 in Kraków, serving SMBs with self-serve campaign tools. Following its acquisition by MailerLite, FreshMail now operates as part of MailerLite's global email marketing platform.
- Ownership category
- akta.pro rank
FreshMail industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where FreshMail is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Markets served
FreshMail business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Distribution channels1 record
Marketing channels1 record
FreshMail product offering
Product offeringCore offering
FreshMail provides an email marketing and newsletter platform that enables businesses to create, send, and manage email campaigns, build subscriber lists, and strengthen customer relationships. Following its acquisition by MailerLite, the service now operates as part of the MailerLite ecosystem, providing Polish-speaking customers with access to an expanded email marketing platform with 24/7 phone and email support.
Product overview
FreshMail is a unified email marketing and newsletter platform that operates as a single core product. Following its acquisition by MailerLite, FreshMail now functions as part of MailerLite's broader email marketing ecosystem, offering Polish-speaking customers access to the parent company's expanded platform capabilities while maintaining its regional identity. The service includes phone and email support available 24/7.
Differentiator
Problem solved
Functional benefit
Products and services
- FreshMail Email Marketing Platform
Companies that use FreshMail
Customer profileSegments1 record
Ideal customer profiles1 record
FreshMail technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FreshMail partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MailerLitecoreFreshMail has merged with MailerLite, becoming part of the MailerLite platform. This integration positions FreshMail users to access MailerLite's expanded email marketing capabilities including faster subscriber list development tools, stronger relationship building features, and increased sales functionality.
Recent moves3 records
Expansion highlights3 records
FreshMail competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
FreshMail social profiles
Digital presenceFreshMail financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreshMail leadership team
Management profileNumber of profiles
FreshMail funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreshMail M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreshMail
What does FreshMail do?
FreshMail provides an email marketing and newsletter platform that enables businesses to create, send, and manage email campaigns, build subscriber lists, and strengthen customer relationships. Following its acquisition by MailerLite, the service now operates as part of the MailerLite ecosystem, providing Polish-speaking customers with access to an expanded email marketing platform with 24/7 phone and email support.
Is FreshMail a public or private company?
FreshMail is a private company. It is classified as corporate owned and is currently acquired.
When was FreshMail founded?
FreshMail was founded in 2008. It employs 101 to 250 people.
Where is FreshMail based?
FreshMail is headquartered in Kraków, Poland, in the Europe region.
Does FreshMail have an API?
No public API is recorded for FreshMail.
What industry is FreshMail in?
FreshMail's product category is Email Marketing Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability). Its NAICS code is 5418 and its SIC code is 7310.