Jowa USA
- Company typePrivate
- Founded1965
- HeadquartersLittleton, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Jowa USA firmographics
Firmographics- Name
- Jowa USA
- Legal name
- JOWA USA, Inc.
- Website
- https://jowa-usa.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Jowa USA industry classification
Industry- Product category
- Industrial Level Measurement & Marine Instrumentation
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers) (EUANAJAC)
- akta.pro secondary industries
- Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)
Keywords
Where Jowa USA is headquartered
LocationHeadquarters
- HQ city
- Littleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Jowa USA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Metritape Level Sensors and Systems: JOWA USA sells Metritape resistance-tape level sensors (LA, LA-HN, LA-HP series) and complete gauging systems (Aquatape, Petrotape, Chemtape) for marine, industrial and municipal applications. Products include tank monitoring systems, displays, and accessories as one-time hardware purchases with varying configurations based on application requirements.
- JOWA AB Marine Environmental Equipment: As North American distributor of JOWA AB products, JOWA USA sells marine environmental equipment including oily water separators (3SEP OWS), bilge alarms (SEAGUARD), emulsion breaking units, oil discharge monitors (ODME), fresh water treatment systems (Ag-S, RO units, UV sterilizers), sewage treatment plants (STP 2016), and propeller shaft earthing systems. Revenue from distribution of Swedish-manufactured marine environmental equipment.
- Displays and Instruments: Sale of display instruments including T-800 4-20mA transmitters, PD765, PD6000, PD686, PD663 displays, and multi-tank instruments like the ConsoliDator and Metricircuit 60,000. Products convert sensor data into readable outputs for operators.
- Pressure Transmitters and Ultrasonic Sensors: PT-45T and PT-2000 Series submersible pressure transmitters for level gauging applications, and MS-30 ultrasonic level sensors for non-contact level monitoring up to 30 feet.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based industrial and municipal pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Jowa USA product offering
Product offeringCore offering
JOWA USA distributes Metritape resistance-tape liquid level sensors and gauging systems (Aquatape, Petrotape, Chemtape) for industrial and municipal applications, and serves as the exclusive North American distributor for JOWA AB Sweden's marine environmental equipment including oily water separators, bilge alarms, oil discharge monitors, fresh water treatment systems, sewage treatment plants, and propeller shaft earthing systems. The product line also includes display instruments, pressure transmitters, and ultrasonic sensors for level measurement.
Product overview
JOWA USA provides a comprehensive portfolio of liquid level gauging solutions centered on its proprietary Metritape resistance-tape technology, complemented by the JOWA AB environmental protection product line distributed in North America. The core Metritape family includes LA series sensors for marine applications and specialized Aquatape (water/wastewater), Petrotape (petroleum), and Chemtape (chemicals) systems for industrial use, all supporting Sentry, MetriGuard, and Metrimeter monitoring instruments. JOWA AB products cover oily water management (3SEP OWS, SEAGUARD, EBU, ODME), fresh water treatment (Ag-S silver ion, filters, hydrophore/calorifier, reverse osmosis, UV sterilizer, safe water), sewage treatment (STP 2016), fuel handling (homogenizer), and propeller shaft earthing. Industrial peripherals include T-800 transmitters, PD series displays (PD765, PD6000, PD686, PD663, PD6088), PT-45T and PT-2000 pressure transmitters, and MS-30 ultrasonic sensors. Products serve marine vessels (tankers, barges, containerships, cruise ships, drilling rigs, military vessels), industrial facilities (power plants, refineries), and municipal customers (wastewater facilities) with classification society approvals from DNV, LR, ABS, BV, GL, and USCG.
Differentiator
Problem solved
Functional benefit
Brands
- Metritape: Resistance-tape level sensor technology providing reliable liquid level gauging solutions for marine, industrial, and municipal applications. Includes LA series sensors, Sentry tank gauging systems, MetriGuard tank monitors, and Metrimeter instruments.
- JOWA AB
Products and services
- Metritape Level Sensors (LA Series) Resistance-tape based liquid level sensors for marine applications, featuring no moving parts, intrinsic safety, and stability in agitated tanks. Available in LA (water/wastewater), LA-HN (petroleum/fuel), and LA-HP (chemicals/petrochemicals) variants.
- Sentry Tank Gauging System Computer-based central processing unit for shipboard tank monitoring systems that integrates multiple sensor inputs and delivers level, temperature, and pressure data via Windows-based interface with options for integral or remote monitors.
- MetriGuard Tank Monitor 32 or 64 channel instrument interfacing with Metritape sensors, featuring integral Multiplexed Barrier Assembly for hazardous locations, supporting Modbus RTU RS-485/RS-232 outputs for ship console data transmission.
- Metrimeter Single-tank instrument with 6-digit alphanumeric display and 40-point bar graph for direct interface with Metritape sensors, featuring four input channels, five alarm indicators, and RS-485 serial interface.
- JOWA 3SEP OWS (Oily Water Separator) Dual stage oily bilge water separation system utilizing differential specific gravity, coalescence plates and filtration, type approved to IMO MEPC 107(49) for 15ppm with DNV GL approval for 5ppm.
- JOWA SEAGUARD Bilge Alarm 15ppm bilge alarm designed to monitor effluent from bilge water separators, approved to IMO MEPC 107(49).
- JOWA EBU (Emulsion Breaking Unit) Designed to break apart water in oily water emulsions, separating up to 80% of water in emulsion, enabling combined JOWA EBU and 3SEP system to achieve oil discharge levels of 2PPM or less.
Quantifiable outcome
- Filter maintenance only required every 24-48 months, taking approximately 5 minutes
- +3 more outcomes
Companies that use Jowa USA
Customer profileNamed customers11 records
Segments3 records
Jowa USA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Jowa USA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JOWA AB (Sweden)coreJOWA USA serves as the exclusive North American distributor of JOWA AB products from Sweden. JOWA AB manufactures environmentally related equipment for the shipping industry backed by 50 years of proven reliability. Their pioneering technology is recognized worldwide for emulsion breaking systems, oil discharge monitoring and control systems, and fresh water sterilizing equipment. Products include oily water separators (3SEP), bilge alarms (SEAGUARD), emulsion breaking units, oil discharge monitors (ODME), fresh water treatment (Ag-S, filters, hydrophores, RO units, UV sterilizers), sewage treatment plants, and propeller shaft earthing systems. Products are approved by DNV, LR, ABS, BV, GL, and USCG.
Scale indicators5 records
Recent moves7 records
Jowa USA competitors and assessment
Company assessmentDirect peers
- VEGA Grieshaber: VEGA is a German specialist in industrial level, point level, and pressure measurement instruments across chemical, water/wastewater, and process industries. It is a direct peer to JOWA USA's Metritape line in tank gauging and level sensing for industrial and municipal applications.
- Endress+Hauser: Endress+Hauser is a global leader in industrial process measurement instruments, including level, flow, and pressure. It directly competes with JOWA USA in level gauging for chemicals, water/wastewater, and process industries with a comparable product breadth.
- Magnetrol (AMETEK): Magnetrol specializes in level and flow instrumentation for process industries, including guided-wave radar, ultrasonic, and point-level devices. It is a direct peer to JOWA USA in industrial level gauging for chemicals, hydrocarbons, and water/wastewater.
- KROHNE: KROHNE is a German process instrumentation manufacturer with strong level measurement offerings (radar, ultrasonic, float, hydrostatic) for water, chemical, and oil & gas markets. It directly competes with JOWA USA's level gauging products in industrial and municipal applications.
- Flowline: Flowline designs and manufactures liquid level measurement and control instrumentation for water/wastewater, chemical, and OEM applications. It is a direct peer to JOWA USA in industrial and municipal level gauging, particularly with ultrasonic and hydrostatic sensors.
- Hawk Measurement Systems: Hawk Measurement provides level, flow, and pressure measurement technologies for mining, water, and process industries. It is a direct peer to JOWA USA in industrial level gauging, with overlapping presence in water/wastewater and process applications.
Broad incumbents
- Siemens Process Instrumentation: Siemens supplies level, pressure, and flow instrumentation integrated with its broader industrial automation and DCS platforms. It competes with JOWA USA in process industries and water/wastewater as part of a comprehensive automation stack.
- Alfa Laval: Alfa Laval supplies marine environmental equipment including oily water separators, freshwater generators, and sewage treatment. It competes with the JOWA AB product line distributed by JOWA USA across the global shipbuilding and retrofit market.
- Emerson (Rosemount): Emerson's Rosemount line offers industrial level, pressure, and temperature measurement used in refineries, power plants, and water utilities. It competes with JOWA USA's Petrotape, Chemtape, and Aquatape systems in process industries as part of a much broader measurement portfolio.
- ABB Measurement & Analytics: ABB offers a broad portfolio of level, pressure, and flow measurement instruments for process industries. It competes with JOWA USA in refineries, power plants, and water utilities as part of a much larger industrial automation portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jowa USA social profiles
Digital presenceJowa USA compliance and trust
Trust signalCompliance11 records
Jowa USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jowa USA leadership team
Management profileNumber of profiles
Jowa USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jowa USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jowa USA
What does Jowa USA do?
JOWA USA distributes Metritape resistance-tape liquid level sensors and gauging systems (Aquatape, Petrotape, Chemtape) for industrial and municipal applications, and serves as the exclusive North American distributor for JOWA AB Sweden's marine environmental equipment including oily water separators, bilge alarms, oil discharge monitors, fresh water treatment systems, sewage treatment plants, and propeller shaft earthing systems. The product line also includes display instruments, pressure transmitters, and ultrasonic sensors for level measurement.
Is Jowa USA a public or private company?
Jowa USA is a private company. It is currently operating.
When was Jowa USA founded?
Jowa USA was founded in 1965. It employs 11 to 50 people.
Where is Jowa USA based?
Jowa USA is headquartered in Littleton, United States, in the North America region.
How does Jowa USA make money?
Four revenue lines are on record. Metritape Level Sensors and Systems are the primary driver. The others are JOWA AB Marine Environmental Equipment, displays and Instruments and pressure Transmitters and Ultrasonic Sensors.
Who are Jowa USA's main competitors?
Direct peers on record are VEGA Grieshaber, Endress+Hauser, Magnetrol (AMETEK), KROHNE, Flowline and Hawk Measurement Systems. Broad incumbents are Siemens Process Instrumentation, Alfa Laval, Emerson (Rosemount) and ABB Measurement & Analytics.
Does Jowa USA have an API?
No public API is recorded for Jowa USA.
What industry is Jowa USA in?
Jowa USA's product category is Industrial Level Measurement & Marine Instrumentation. Its primary akta.pro industry code is EUANAJAC, Online Monitoring, Sensors & Instrumentation (SCADA-integrated analyzers, probes, samplers), with a secondary code of BPABAJAK, Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors). Its NAICS code is 334514 and its SIC code is 3823.