INOM Luxury Auctions

What INOM Luxury Auctions does

INOM Luxury Auctions (legal entity INOM srl, VAT 12510780963) is a privately held Italian company headquartered at Via Vincenzo Foppa, 25 in Milan. It operates the first Italian online auction marketplace dedicated exclusively to the open-market buying and selling of luxury real estate, applying to property the auction methodology historically used for works of art, yachts, and vintage cars. The platform is accessed both via web and a companion mobile application and functions as a telematic (remote) competitive auction venue featuring real-time bidding, automatic time extensions, transparent price discovery, and notary-supervised deposit handling, with options for reserve-price and non-reserve-price sales.

The product is modularized into dedicated service modules for buyers, sellers, and brokers/intermediaries, alongside the core marketplace. The underlying technology differentiates on real-time competitive bidding, global accessibility, and a structured property selection and marketing content workflow run before each auction. INOM claims to compress typical luxury real estate sales timelines from the industry standard of 10+ months to under five months, with competitive bidding capable of producing outcomes above the asking price.

INOM monetizes via a transaction-based commission model, charging a standard 6.00% on the sale or promise-of-sale price from both contracting parties (buyer and seller), plus applicable taxes and reimbursement of expenses. Late auction registration triggers a doubled confirmatory deposit. Customers fall into three segments: luxury property sellers seeking transparent market-clearing pricing, high-net-worth buyers seeking exclusive inventory, and real estate brokers who can bring properties onto the platform and earn up to two additional compensation layers on auction outcomes exceeding reserve. Distribution combines a self-serve global digital platform with a broker referral network and direct field sales for on-site property preparation, open house organization, and exclusive property events in Italy. No external funding, partnerships, acquisitions, or revenue figures are disclosed in the available data.

Name

INOM Luxury Auctions

Legal name

INOM srl

Website

https://inomluxuryauctions.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

INOM Luxury Auctions (INOM srl) is an Italian online auction marketplace that facilitates competitive real-time bidding for luxury real estate, serving high-net-worth buyers, luxury property sellers, and intermediary brokers in Italy and global markets.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Auctions

akta.pro primary industry

Luxury & High-Value Property Auctions (BPAJAEAE)

akta.pro secondary industry

Real Estate Auction Services (FSAEAJAL)

Keywords

• Luxury real estate auctions
• Online property bidding
• Auction marketplace platform
• Real estate intermediation services
• High-end property transactions

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Transaction Commission: INOM charges a standard commission of 6.00% plus applicable taxes on the sale or promise-of-sale price from both contracting parties (buyer and seller), with full reimbursement of expenses incurred by the company. Additional fees apply for late auction registration (double deposit).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

INOM Luxury Auctions is an online marketplace that applies the auction method—traditionally used for art, yachts, and vintage cars—to the buying and selling of premium luxury real estate. The platform connects luxury property sellers with high-net-worth buyers globally, enabling competitive online bidding with transparent price discovery, time-defined sales cycles, and secure notary-supervised deposit handling. Complementary service modules serve buyers, sellers, and real estate broker intermediaries.

Product overview

INOM Luxury Auctions operates as a unified luxury real estate auction platform combining a web-based marketplace with dedicated service modules for buyers, sellers, and real estate intermediaries. The core INOM Luxury Auctions Platform serves as the central auction marketplace where luxury properties are offered through competitive bidding, while complementary service modules (Buyers Service, Sellers Service, and Brokers Service) provide tailored experiences for each user segment. The platform is accessible via web and mobile application, enabling global participation in real-time auctions for premium properties. The system incorporates secure transaction handling through notary-supervised deposits and supports both timed and live auction formats with reserve price and non-reserve price options.

Differentiator

Problem solved

Functional benefit

Products and services

• INOM Luxury Auctions Platform The primary online auction marketplace for luxury real estate properties, facilitating competitive bidding between buyers with transparent real-time auction functionality, property documentation access, and secure transaction management through a notary-supervised deposit system.
• Buyers Service Comprehensive service for property buyers including property exploration, account-based property tracking, exclusive open house events, and registration for auction participation with secure bidding capabilities.
• Sellers Service Service for property sellers that includes property selection protocol, marketing content production, open house organization, real-time auction management, and post-auction reporting with market analytics.
• Brokers/Intermediaries Service Service for real estate professionals enabling property submission for selection, access to exclusive broker programs, global networking opportunities with high-net-worth clients, and additional compensation on auction outcomes exceeding reserve prices.
• Mobile Application Native mobile app companion to the web platform enabling users to access auction services, view properties, receive updates, and participate in live auctions from anywhere in the world.

Quantifiable outcome

• Sales timeline reduced from traditional 10+ months to under 5 months
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Catawiki: Catawiki is an online curated auction marketplace across collectibles and luxury goods; while not focused on real estate, its model of online competitive auctions of high-value items overlaps conceptually with INOM's approach.

Regional players

• Idealista: Idealista is the leading real estate listings portal in Italy and Iberia, a regional player INOM competes against for the attention of Italian luxury property sellers, even though Idealista's model is listings-based rather than auctions.
• Engel & Völkers: Engel & Völkers is a major European-headquartered luxury real estate franchise with a significant Italian footprint, serving as a traditional brokerage alternative to INOM's auction model.

Broad incumbents

• Bonhams: Bonhams is an international auction house with a private treaty and auction business across luxury categories, including property-adjacent assets, comparable as a luxury auction operator with a similar methodology.
• Sotheby's Auctions: Sotheby's is a global auction house whose methodology — competitive bidding of high-value collectibles — INOM directly references as the model it applies to real estate, making it a category-adjacent incumbent.
• Christie's International Real Estate: Affiliated with Christie's auction house, this luxury real estate network targets ultra-high-net-worth buyers and sellers globally, overlapping significantly with INOM's customer segments.
• Sotheby's International Realty: Sotheby's International Realty is a global luxury real estate brokerage that has increasingly used auction and private sale mechanisms, making it a broad incumbent competing for the same high-net-worth seller and buyer pool as INOM.
• Knight Frank: Knight Frank is a major global luxury real estate agency with a strong Italy and European presence, competing for the same luxury property listings that INOM auctions.

Direct peers

• JamesEdition: JamesEdition is a global luxury real estate and luxury goods marketplace, comparable as a digital platform aggregating high-end property listings and connecting them to international wealth.
• Concierge Auctions: Concierge Auctions is a US-headquartered luxury real estate auction house, directly comparable to INOM in applying competitive auction methodology to high-value residential properties globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@inomluxuryauctions4951
• Facebookfacebook.com/inomluxuryauctions
• LinkedInlinkedin.com/company/inom-luxury-auctions
• Instagraminstagram.com/inom_luxuryauctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INOM Luxury Auctions