The Auditorium
The Auditorium is a Sun Valley, California-based rental company supplying musical instruments and audio equipment as on-camera props to film, television, music video, and commercial production clients in the Los Angeles region.
- Company typePrivate
- Founded2012
- HeadquartersSun Valley, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Auditorium does
The Auditorium is a specialized rental business that supplies musical instruments and audio equipment as on-camera props to media production companies. Founded in 2012 and operating from a single showroom at 7684 Clybourn Ave in Sun Valley, California, the company serves film, television, music video, commercial, and advertising productions throughout the Los Angeles-to-Burbank corridor. Its catalog spans guitars, basses, keyboards, drums, DJ gear, microphones, amplifiers, speakers, staging and lighting, band and orchestra instruments, world instruments, and pre-configured production packages; items are curated primarily for visual appearance on camera rather than full playability.
The company runs a manual, relationship-driven go-to-market: production clients browse the online catalog organized by category, build wishlists (up to 20 saved per account), and submit orders via phone (877-732-7733) or the website for quote-based pricing that is not publicly disclosed. Rentals typically run on a weekly cadence with half-week and grace-day flexibility, and the company accepts cash, company checks, credit cards, and purchase orders for ongoing productions. Confirmed customers include major streaming platforms (Netflix, Amazon), consumer electronics brands (Apple), automotive advertisers (BMW), high-profile musicians (Taylor Swift, Beyonce, Pharrell, Ed Sheeran, Bruno Mars, Katy Perry, John Legend), and productions such as La La Land, Whiplash, Modern Family, Daisy Jones & the Six, and Barry.
The Auditorium operates as a DBA of Sailout Productions, LLC, sharing a corporate umbrella, address, certificate-of-insurance process, and login system with sister brand Artery Props, which rents cleared artwork. The business has no disclosed proprietary technology, no disclosed funding, and runs with a 1–10 person headcount, indicating a tightly held, owner-operated prop house that monetizes inventory turnover and long-standing production relationships rather than technology or scale.
The Auditorium firmographics
Firmographics- Name
- The Auditorium
- Legal name
- Sailout Productions, LLC
- Website
- https://auditoriumprops.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Auditorium is a Sun Valley, California-based rental company supplying musical instruments and audio equipment as on-camera props to film, television, music video, and commercial production clients in the Los Angeles region.
- Ownership category
- akta.pro rank
The Auditorium industry classification
Industry- Product category
- Musical Instrument and Audio Equipment Rental for Media Production
- NAICS
- Consumer Electronics and Appliances Rental (53221), Musical Instrument and Supplies Retailers (459140)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL)
- akta.pro secondary industries
- Instrument Rental & Backline Services (MPAIAJAI), Audio & Communications Equipment Rental (MPADAFAC), Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC)
Keywords
Where The Auditorium is headquartered
LocationHeadquarters
- HQ city
- Sun Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Auditorium business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Inventory or Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Musical Instrument and Prop Rentals: The company generates revenue through renting musical instruments and audio equipment to media production companies. Rental durations include full-week rentals (the most typical), half-week rentals (e.g., Monday to Thursday, Tuesday to Friday), and grace day extensions upon request making it an 8-day rental. Pricing is quote-based and determined through wishlist submission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-week rental (most typical) |
| Unit Pricing | Pay-as-you-go | Half-week rental (discounted option) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
The Auditorium product offering
Product offeringCore offering
The Auditorium rents musical instruments and audio equipment (guitars, keyboards, drums, DJ gear, microphones, speakers, amplifiers, staging, lighting, and band/orchestra instruments) as props and set dressing to media productions including films, television series, commercials, and music videos. Rentals are typically full-week or half-week durations priced by quote, with items chosen primarily for on-screen appearance rather than playability.
Product overview
The Auditorium is a musical prop rental company offering a unified catalog of musical instruments and equipment for media production. Their portfolio includes Guitars & Basses, Keyboard Instruments, Drums & Percussion, DJ Gear, Microphones, Speakers, Amplifiers, Studio & Pro Audio, Staging & Lighting, Cases, Consumer & Home, Band & Orchestra, World Instruments, Other items, and pre-configured Packages. All rental items are primarily intended for visual prop use rather than full musical playability, though some items can be tested as playable upon request. The company also offers cleared artwork through its affiliated company Artery Props. Products are organized by category on their website, with an online wishlist system for initiating rental orders.
Differentiator
Problem solved
Functional benefit
Products and services
- Musical Prop Rentals Rental service providing musical instruments and audio equipment (guitars and basses, keyboard instruments, drums and percussion, DJ gear, microphones, speakers, amplifiers, studio and pro audio, staging and lighting, cases, consumer and home audio, band and orchestra instruments, world instruments, and miscellaneous items) used as props and set dressing in film, television, commercial, and music video productions. Items are primarily curated for on-screen visual appearance, with select items available as playable upon request.
- Pre-configured Packages Pre-configured bundles of musical instruments and equipment offered as complete sets for productions needing an assortment of props in a single rental.
- Cleared Artwork Rentals via Artery Props Cleared artwork rentals provided through affiliated company Artery Props (sister brand under Sailout Productions, LLC), allowing productions to source both cleared artwork and musical gear under a single corporate umbrella and shared certificate of insurance.
Companies that use The Auditorium
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles3 records
The Auditorium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Auditorium partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Artery PropscoreArtery Props is a sister company operating under the same parent entity, Sailout Productions, LLC. Both companies share the same address and can be listed together on certificates of insurance. Artery Props specializes in cleared artwork for media productions, complementing The Auditorium's musical prop rentals. This allows productions to rent both musical gear and cleared artwork from affiliated vendors under the same corporate umbrella.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
The Auditorium competitors and assessment
Company assessmentBroad incumbents
- ARRI Rental: Global equipment rental company primarily known for cameras and lighting, but also serving broader production support needs. An adjacent comparator given its scale and LA presence, though its core focus is camera/lighting rather than musical props.
- Independent Studio Services (ISS): Large-scale prop and set dressing rental company serving major Hollywood productions. Competes with The Auditorium on the musical prop category but as part of a much broader inventory across furniture, decor, and specialty props.
- Keslow Camera: Large, high-end camera and digital cinema equipment rental house serving the same major film/TV customers as The Auditorium. While not a prop house, it is a useful scale and customer-base analog in the LA production rental ecosystem.
- Omega Cinema Props: One of the largest prop rental houses in Hollywood, offering a broad inventory of set dressing and props including musical instruments. While much larger and broader in scope, it overlaps with The Auditorium on musical prop rentals for major productions.
Emerging players
- Bapty & Co: Specialty prop rental house in LA with a focus on vehicles, weapons, and specialty items, also offering musical and entertainment props. Comparable niche-positioning in the LA production support ecosystem.
Direct peers
- Hand Prop Room: LA-based prop rental company offering hand props, set dressing, and specialty items to film and television productions. Operates in the same local market with a comparable model of curated inventory rental to production companies.
- CFG Prop House: Mid-sized LA prop rental company offering a curated catalog including musical and specialty items to film, television, and commercial productions. Comparable in scale and operating model to The Auditorium in the LA prop rental ecosystem.
- Earl Hays Film Props: Long-standing LA-based prop house specializing in musical instruments for film and television productions. Direct competitor in the same niche of renting camera-ready musical gear to studios, with comparable customer base in the LA production market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Auditorium social profiles
Digital presenceThe Auditorium financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Auditorium leadership team
Management profileNumber of profiles
The Auditorium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Auditorium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Auditorium
What does The Auditorium do?
The Auditorium rents musical instruments and audio equipment (guitars, keyboards, drums, DJ gear, microphones, speakers, amplifiers, staging, lighting, and band/orchestra instruments) as props and set dressing to media productions including films, television series, commercials, and music videos. Rentals are typically full-week or half-week durations priced by quote, with items chosen primarily for on-screen appearance rather than playability.
Is The Auditorium a public or private company?
The Auditorium is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Auditorium founded?
The Auditorium was founded in 2012. It employs 1 to 10 people.
Where is The Auditorium based?
The Auditorium is headquartered in Sun Valley, United States, in the North America region.
How does The Auditorium make money?
One revenue line is on record: musical Instrument and Prop Rentals.
Who are The Auditorium's main competitors?
Broad incumbents on record are ARRI Rental, Independent Studio Services (ISS), Keslow Camera and Omega Cinema Props. Bapty & Co is listed as an emerging player. Direct peers are Hand Prop Room, CFG Prop House and Earl Hays Film Props.
Does The Auditorium have an API?
No public API is recorded for The Auditorium.
What industry is The Auditorium in?
The Auditorium's product category is Musical Instrument and Audio Equipment Rental for Media Production. Its primary akta.pro industry code is THAHAEAL, Backline & Musical Instrument Rentals (Concert/Performance Support), with a secondary code of MPAIAJAI, Instrument Rental & Backline Services. Its NAICS code is 53221 and its SIC code is 7350.