Carlsbad Strawberry Company

What Carlsbad Strawberry Company does

Carlsbad Strawberry Company is a fourth-generation family-owned agricultural enterprise operating approximately 40 acres of farmland in Carlsbad, California, under the stewardship of the Ukegawa family since the early 1900s. The business runs two seasonal operations: a strawberry U-Pick and farm-stand operation from February through July, and a fall pumpkin patch with corn maze, haunted corn maze, animal petting area, tractor rides, and a Jurassic Fright animatronic experience from late September through early November. Customers are direct consumers — primarily Southern California families, school groups, couples, and seasonal Halloween visitors — who purchase access on-site on a walk-in, first-come, first-served basis with no reservations and no online ordering.

The company generates revenue through three core streams: U-Pick admission fees ($10-$25 per visitor depending on bundle), pre-picked strawberry retail sales at three company-owned stands and a warehouse in Carlsbad and Del Mar ($7 per basket up to $65 per flat), and seasonal pumpkin patch activity admissions priced individually ($5-$25 per attraction). Pricing is unit-based with pay-as-you-go billing, and all transactions are cash-and-carry in person. Marketing is conducted through organic channels including Instagram, Facebook, Twitter/X, Yelp, Google Maps, the company website, and a YouTube docuseries ('Beyond the Coast'), with no disclosed paid advertising.

The underlying technology stack is conventional agricultural practice with no proprietary software, no app, no API, and no disclosed AI/ML capabilities. The company specializes in growing the Albion strawberry variety, with documented per-acre yields averaging 21 tons annually. Operations are supported by a small workforce (11-50 employees), and the business is wholly family-owned with no external institutional investors, funding rounds, or public listings. Strategic positioning is anchored on heritage, regional brand recognition, and the U-Pick agritourism experience introduced in the early 2000s by current owner Jimmy Ukegawa.

Name

Carlsbad Strawberry Company

Legal name

Carlsbad Strawberry Company

Website

https://carlsbadstrawberrycompany.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Carlsbad Strawberry Company is a fourth-generation family farm in Carlsbad, California operating U-Pick strawberry fields, seasonal pumpkin patch attractions, and retail strawberry stands serving Southern California families, school groups, and seasonal visitors on a walk-in, direct-to-consumer basis.

Ownership category

akta.pro rank

Product category

Agritourism Strawberry Farm

NAICS

Strawberry Farming (111333), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)

Keywords

• U-pick strawberry farm
• Agritourism attractions
• Fresh strawberry sales
• Pumpkin patch operations
• Family farm entertainment

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. U-Pick Strawberry Admission: Visitors pay admission fees to enter the strawberry fields for self-harvesting strawberries. Admission includes access to sunflower maze, tricycle track, hippity hop bounce area, photo ops, story board education, and shaded seating area. Additional fees apply for animal petting and tractor rides.
2. Farm Stand Retail Sales: Pre-picked strawberries sold at company-owned retail stands at three locations. Products include baskets, 3-packs, half-flats, and full flats. All strawberries are picked same day with no day-old product sold.
3. Pumpkin Patch Activities: Seasonal fall attractions including general admission, corn maze, haunted corn maze, sheep and goats petting area, tractor rides, Jurassic Fright dinosaur experience, and pumpkin sales. Weekend vendors include food trucks and merchandise sellers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Carlsbad Strawberry Company operates a fourth-generation family farm that grows Albion strawberries and seasonal pumpkins across roughly 40 acres in Carlsbad, California. The company sells pre-picked strawberries at three retail farm stand locations and offers admission-based U-pick strawberry experiences during the spring/summer season. During fall, the farm operates a pumpkin patch, 1.5-mile corn maze, haunted corn maze, animatronic dinosaur experience (Jurassic Fright), animal petting area, and tractor rides, functioning as a destination agritourism venue for families and groups in Southern California.

Product overview

Carlsbad Strawberry Company operates a fourth-generation family farm spanning approximately 40 acres in Carlsbad, California. The company offers two primary seasonal operations: strawberry season (typically February through July) featuring U-Pick strawberry fields at the Cannon Road location and four strawberry stand locations, and fall pumpkin season (end of September through early November) featuring a pumpkin patch, corn maze, haunted corn maze, Jurassic Fright dinosaur attraction, animal petting area, and tractor rides. The farm specializes in growing Albion strawberry variety and sells directly to consumers through both U-Pick experiences and pre-picked sales at farm stands. Additional services include group visits, field trips, and special events such as paint parties and holiday celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• U-Pick Strawberry Fields Admission-based experience where visitors harvest their own sun-ripened Albion strawberries directly from the 25-acre family-run fields at 1050 Cannon Rd, Carlsbad. Includes access to sunflower maze, tricycle track, hippity hop bounce area, photo ops, storyboard education, and shaded seating. Open daily 9am-5pm during strawberry season.
• Strawberry Stands (Pre-Picked Retail Sales) Same-day pre-picked Albion strawberries sold at three company-owned retail stands: Cannon Road (main field), Flower Fields (Palomar Airport Road and Paseo del Norte), and Del Mar (San Dieguito Road and Old El Camino Real), plus a warehouse location at 1205 Aviara Pkwy. Pricing ranges from $7 per basket to $65 per flat, with 3-packs at $19 and half flats at $35. All strawberries are picked same day with no day-old product sold.
• Pumpkin Patch Fall agritourism attraction featuring giant pumpkins, photo opportunities, games, and food trucks. Open Sunday-Thursday 9am-6pm and Friday-Saturday 9am-10pm from late September through the first weekend in November.
• Corn Maze 1.5-mile trail corn maze offering puzzle-solving entertainment for families and dates during the fall pumpkin season. General admission priced at $10 per person.
• Haunted Corn Maze Spooky Halloween attraction created in partnership with Agua Hedionda Lagoon Foundation. Open Friday October 3 - Saturday November 1 from 7pm-10pm on Fridays and Saturdays. Targeted at teenagers and adults with admission at $25 per person.
• Jurassic Fright Halloween adventure featuring animatronic dinosaurs and haunted themed zones. Family-friendly activities by day with scarier experiences available after dark. Separate admission priced at $10 per person.
• Animal Petting Area

Quantifiable outcome

• Each acre produces average of 21 tons of strawberries annually, equivalent to 7 elephants

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agua Hedionda Lagoon FoundationminorStrategic or Co-development PartnerCollaboration on the Haunted Corn Maze 'Field of Screams' experience. The foundation partners with Carlsbad Strawberry Company to create a spooky Halloween adventure for teenagers and adults. The haunted maze runs Friday and Saturday evenings in October, combining agricultural setting with educational foundation programming.

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Tanaka Farms: A multigenerational family farm in San Juan Capistrano, CA offering U-pick strawberries, seasonal produce, and agritourism experiences including a popular pumpkin patch and corn maze. Directly comparable to Carlsbad Strawberry Company in offering, geography, and customer demographic.
• Murray Family Farms: Bakersfield, CA family farm operating large-scale U-pick operations, pumpkin patches, corn mazes, and seasonal festivals. Comparable agritourism model expanded to a broader geographic footprint in California.
• Underwood Family Farms: Moorpark, CA-based family farm operating extensive U-pick operations, seasonal festivals, pumpkin patches, and farm stands. Comparable business model combining crop production with agritourism and direct-to-consumer experiences in Southern California.
• South Coast Farms: San Juan Capistrano, CA farm offering U-pick strawberries and seasonal produce. Closely comparable in crop focus, geographic market, and direct-to-consumer retail model.
• Kenny's Strawberry Farm: Southern California U-pick strawberry farm offering seasonal berry picking experiences. Directly comparable in core product offering and agritourism business model.
• Temecula Berry Company: Southern California U-pick berry farm offering strawberries, blueberries, and blackberries. Comparable in crop focus, agritourism model, and California regional farm stand distribution.

Emerging players

• Riley's Farm: Oak Glen, CA family farm offering apple U-pick, pumpkin patches, and themed seasonal events. Comparable in seasonal family-oriented agritourism model, though focused on apples rather than strawberries.
• Frog Hollow Farm: Brentwood, CA farm operating a farm stand and direct-to-consumer fruit subscription model. Comparable in direct-to-consumer premium produce distribution, though focused on stone fruit rather than berries.

Regional players

• Stehly Farms Organics: San Diego County, CA farm operating farm stands and seasonal agritourism with organic produce. Comparable in Southern California regional positioning and direct-to-consumer farm stand retail model.

Others

• The Flower Fields at Carlsbad Ranch: Adjacent seasonal agritourism attraction in Carlsbad operating ranunculus flower fields and related events. Comparable as a regional agritourism destination drawing similar Southern California family visitors, though focused on flowers rather than strawberries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbadstrawberry
• Facebookfacebook.com/Carlsbadstrawberrycompany
• Instagraminstagram.com/_carlsbadstrawberrycompany
• LinkedInlinkedin.com/company/carlsbad-strawberry-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carlsbad Strawberry Company