Burton upon Trent

What Burton upon Trent does

Burton-on-Trent (burtonontrent.org.uk) is a digital local guide and business directory serving the town of Burton-on-Trent and the surrounding Staffordshire region in the United Kingdom. The platform catalogs local shops, restaurants, pubs, hotels, services, and attractions, organizing entries into industry, service, and subject subcategories with associated contact details and location mapping. It is operated by CSE and is structured as a single-purpose city guide rather than a multi-product platform, distributed exclusively through its website.

The platform's core components are a categorized business finder (with A-Z index, street index, and reviews sections), user-generated reviews, community forums, and a Hotel Booking Centre that markets discounted rates at local hotels and guesthouses. Additional visible features include a shopping section, eating and drinking listings, and a house prices information section. The technology stack relies on standard web technologies; Google Analytics is used for traffic measurement and Google advertising technology powers ad serving, with cookies supporting both personalized and non-personalized advertising.

Burton-on-Trent monetizes primarily through online advertising (delivered via Google) and directory listing placements for local businesses, with affiliate/referral economics attached to hotel bookings. Consumer access is free. The customer base spans local residents seeking business information and community engagement, local businesses seeking online visibility, and visitors/tourists researching accommodation, dining, and attractions. The site is part of the broader Britain Online network of UK city guides, which provides shared infrastructure and brand framework across multiple local directories.

Name

Burton upon Trent

Legal name

Burton-on-Trent

Website

https://burtonontrent.org.uk

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Burton-on-Trent is a digital local guide and business directory serving Burton-on-Trent and Staffordshire, UK. Operated by CSE as part of the Britain Online network, it provides categorized business listings, user reviews, forums, and a hotel booking service to residents and visitors.

Ownership category

akta.pro rank

Headquarters

HQ city

Burton-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Online Advertising: The website generates revenue through advertising, utilizing Google as its primary advertising technology provider for both personalized and non-personalized ad serving.
2. Directory Listings: The platform provides business listing opportunities for local companies to appear in the business directory.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Burton-on-Trent operates a free online local guide and business directory website (burtonontrent.org.uk) for the town of Burton-on-Trent and Staffordshire, UK. The platform provides categorized local business listings across multiple industry categories, user reviews, community forums, and a hotel booking center with discounts for accommodation in the area. It is operated by CSE as part of the Britain Online network of UK city guides.

Product overview

Burton-on-Trent (burtonontrent.org.uk) is a single-product local guide and business directory website focused on Burton-on-Trent UK. The site provides an online business finder with categorized local listings covering shops, restaurants, hotels, and other businesses, along with user review features and forums. It is operated by CSE and serves as a comprehensive local information hub rather than a multi-product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Local Business Directory Online directory of local Burton-on-Trent businesses organized into industry categories (Agriculture, Arts, Building, Communications, Education, Electronics, Financial Services, Home & Garden, Internet, Jobs, Legal, Manufacturing, Sports, Travel, etc.), with contact details and street-level location mapping. Aimed at local residents and visitors seeking to discover and contact local establishments.
• Hotel Booking Centre Online hotel booking service for Burton-on-Trent hotels and guesthouses, enabling visitors to book accommodation at discounted rates compared to normal prices. Aimed at visitors and tourists traveling to the Burton-on-Trent area.
• Business Reviews Platform User-generated review platform where locals can write and read reviews of Burton-on-Trent businesses, supporting discovery and community-driven validation of local services.
• Community Forums Community forum feature enabling local residents to discuss topics, share recommendations, and engage with each other about Burton-on-Trent-area topics.
• House Prices Information Online resource providing local house price information for Burton-on-Trent, supporting residents and prospective buyers with property market data.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Coors (UK base)minorOthersCoors operates its UK brewing operations in Burton-on-Trent, making Worthington and Carling beers in the town. The company is highlighted as one of the major breweries in the area, though this is not a formal partnership with the Burton-on-Trent guide.
• Nestle UKminorOthersNestle UK operates a facility in Tutbury near Burton-on-Trent on Marston Lane. The company is listed in the manufacturing and industry section of the business directory.
• Britain Online NetworkcoreStrategic or Co-development PartnerBurton-on-Trent is part of the Britain Online network of city guides. This network partnership provides the infrastructure and brand framework for the local guide website.
• GooglecoreTechnology or IntegrationGoogle serves as the primary advertising technology provider for the Burton-on-Trent website, using cookies to serve both personalized and non-personalized advertising. Google Analytics is also used for traffic measurement and user experience improvement.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• TripAdvisor: Dominant reviews and booking platform for the hotel, restaurant and attraction categories that Burton-on-Trent indexes. Direct competitor for travel-intent queries to the town.
• Cylex: Local business directory network with strong UK and European coverage. Closely comparable free-listing + paid-advertising model serving local discovery use cases.
• Brownbook: Global local business directory with user-contributed listings and reviews. Same free-listing + advertising-revenue structure aimed at SMEs and local consumers.
• Hotfrog: Small-business directory and listings platform with UK presence. Comparable model — free business listings monetised via display ads and featured/sponsored placements.
• Yell: The incumbent UK business directory (formerly Yellow Pages), operating a similar local business listing + advertising model across the UK. Closest comparable by geography, business model and customer base to Burton-on-Trent.
• Thomson Local: UK-focused online business directory offering categorised local listings and advertising. Directly comparable operating model and target market to a Britain Online city guide.
• Yelp: Global reviews-led local business directory with UK presence. Competes head-on in the user-reviews-plus-listing category that Burton-on-Trent offers, with a much larger review corpus.
• Scoot: UK business directory offering free listings plus paid advertising tiers. Comparable UK-focused SMB directory model targeting the same local-discovery use case.

Broad incumbents

• Foursquare: Established location-data and local-discovery platform. Comparable category (local business discovery + reviews) but with a much broader portfolio including enterprise location data and the City Guide apps.
• Google Business Profile: Google's own local business listing and review product, surfaced in Maps and Search. The dominant structural competitor for every directory-style local site, including Burton-on-Trent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burton upon Trent