The EastAfrican
- Company typePrivate
- Founded2005
- HeadquartersNairobi, Kenya
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
The EastAfrican firmographics
Firmographics- Name
- The EastAfrican
- Legal name
- The EastAfrican
- Website
- https://theeastafrican.co.ke
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The EastAfrican industry classification
Industry- Product category
- Digital News & Media
- NAICS
- Newspaper Publishers (51311), Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
- akta.pro secondary industries
- Online Article & Blog Publishing Platforms (MPAJAMAF), Community-Integrated Publishing Platforms (MPACAIAI)
Keywords
Where The EastAfrican is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
The EastAfrican business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Digital subscriptions for premium content access, including ePaper and full article access.
- Advertising: Display advertising and sponsored content placements on the platform.
- Partner Content/Sponsored Articles: Sponsored content from partners including Samsung, East African Community, Global Fishing Watch, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital subscription required for premium content |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
The EastAfrican product offering
Product offeringCore offering
The EastAfrican is a weekly digital news publication delivering in-depth coverage of East African news, business, politics, opinion, and sustainability, operated as a brand under Nation Media Group. It distributes content through its website, mobile applications, and ePaper digital edition, with revenue generated via digital subscriptions and advertising/sponsored content placements.
Product overview
The EastAfrican is a weekly news publication operated by Nation Media Group, offering a single integrated digital news platform alongside its print edition. The core product is the online news platform (theeastafrican.co.ke) providing coverage across News, Business & Tech, Opinion, Sustainability, and Magazine sections. Additional offerings include the ePaper digital replica edition and subscription-based premium content access. The publication also provides an RSS news feed for syndication purposes.
Differentiator
Problem solved
Functional benefit
Products and services
- The EastAfrican Online Digital news platform providing weekly coverage of East African news, business, politics, opinion, and sustainability, operated by Nation Media Group. Serves individual readers seeking in-depth regional journalism across East Africa and the broader African continent.
- ePaper / Today's Paper Digital replica edition of the weekly print newspaper available via subscription, allowing readers to access the full publication online through Nation Media Group's epaper platform.
Companies that use The EastAfrican
Customer profileSegments2 records
Ideal customer profiles2 records
The EastAfrican technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The EastAfrican partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Nation Media GroupcoreParent company providing publishing infrastructure, brand, distribution network, and operational support for The EastAfrican publication.
- SamsungminorSponsor of partner content section on technology topics relevant to African autonomy.
- East African CommunityminorEAC sponsored content on outbreak response and regional cooperation initiatives.
- Global Fishing WatchminorSponsored content on ocean governance topics featuring Mombasa and African maritime interests.
- Société de Gestion du Terminal à conteneurs de Doraleh (SGTD)minorSponsored content on Djibouti's strategic sea-air logistics solutions for East Africa supply chains.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
The EastAfrican competitors and assessment
Company assessmentDirect peers
- The Standard: Kenyan daily newspaper competing for advertising and subscription share in the same Nairobi and broader East African market — the principal non-NMG competitor in the Kenya-based English-language newspaper segment.
- The Citizen: Tanzanian daily under Nation Media Group; directly comparable regional newspaper covering one of The EastAfrican's primary markets with shared corporate sponsorship and digital infrastructure.
- New Vision: Uganda's leading daily newspaper, serving a core market (Uganda) that overlaps directly with The EastAfrican's East African coverage footprint and competing for the same regional advertisers.
- Business Daily Africa: Sister publication under Nation Media Group providing Kenya-focused business news; The EastAfrican explicitly curates stories from Business Daily, making it the most directly comparable peer in editorial style and audience.
- The Monitor: Ugandan daily under Nation Media Group; comparable English-language regional newspaper serving an overlapping East African audience with similar subscription and advertising monetization.
- AllAfrica: Pan-African news aggregator and publisher carrying African news stories across regions; competes for both audience and advertiser share of English-speaking African news consumers in the same digital subscription/ads model.
- Daily Nation: Flagship NMG daily newspaper sharing the same parent platform, distribution infrastructure, and subscriber ecosystem (MyAccount, ePaper) — the closest substitute for advertising and subscriber attention.
Broad incumbents
- Reuters Africa: Global wire service providing business and political Africa coverage to institutional and professional readers; competes with The EastAfrican's Business & Tech vertical for the same decision-maker audience.
- The Guardian Africa: International newspaper with a dedicated Africa network covering East African politics, business, and sustainability — competing for the same globally engaged African business and policy readers.
- BBC Africa: Global broadcaster with a dedicated Africa vertical offering free, high-quality regional news; a structural competitor for advertising attention and audience share, though not a subscription-based product.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The EastAfrican social profiles
Digital presenceThe EastAfrican financial estimates
Financial estimateRevenue estimate
Valuation estimate
The EastAfrican leadership team
Management profileNumber of profiles
The EastAfrican funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The EastAfrican M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The EastAfrican
What does The EastAfrican do?
The EastAfrican is a weekly digital news publication delivering in-depth coverage of East African news, business, politics, opinion, and sustainability, operated as a brand under Nation Media Group. It distributes content through its website, mobile applications, and ePaper digital edition, with revenue generated via digital subscriptions and advertising/sponsored content placements.
Is The EastAfrican a public or private company?
The EastAfrican is a private company. It is classified as corporate owned and is currently operating.
When was The EastAfrican founded?
The EastAfrican was founded in 2005. It employs 11 to 50 people.
Where is The EastAfrican based?
The EastAfrican is headquartered in Nairobi, Kenya, in the Africa region.
How does The EastAfrican make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising and partner Content/Sponsored Articles.
Who are The EastAfrican's main competitors?
Direct peers on record are The Standard, The Citizen, New Vision, Business Daily Africa, The Monitor, AllAfrica and Daily Nation. Broad incumbents are Reuters Africa, The Guardian Africa and BBC Africa.
Does The EastAfrican have an API?
No public API is recorded for The EastAfrican.
What industry is The EastAfrican in?
The EastAfrican's product category is Digital News & Media. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital), with a secondary code of MPAJAMAF, Online Article & Blog Publishing Platforms. Its NAICS code is 51311 and its SIC code is 2721.