Perfect Apparel

What Perfect Apparel does

Perfect Apparel LLC is a privately held, family-owned custom apparel business founded in 2011 and headquartered in Indianapolis, Indiana. The company specializes in screen-printed and embroidered merchandise for the nine Divine Nine historically Black Greek-letter organizations (Alpha Phi Alpha, Alpha Kappa Alpha, Kappa Alpha Psi, Omega Psi Phi, Delta Sigma Theta, Phi Beta Sigma, Zeta Phi Beta, Sigma Gamma Rho, Iota Phi Theta), with adjacent lines for Masonic orders and the Order of Eastern Star. Its product catalog spans t-shirts, blazers, jackets, hoodies, hats, accessories, car accessories, kids apparel, new member packages, and promotional products, including exclusive Club Series designs tied to specific chapter positions and a Brooks Brothers co-branded premium pullover.

Operationally, Perfect Apparel runs an integrated production model: approximately 90% of products are embroidered in-house using equipment acquired within four months of founding, supplemented by in-house screen-printing capacity. The company distributes through a Shopify-powered e-commerce storefront (perfectapparel.com), a single brick-and-mortar showroom opened in Indianapolis in October 2017, and direct sales at Divine Nine conferences and regional events. It is a verified licensed e-commerce vendor for Delta Sigma Theta Sorority, Inc.

The revenue model is predominantly transactional consumer sales with supplemental B2B custom decoration services. Pricing is unit-based, ranging from approximately $3 for accessories to $190 for blazers and $255-$320 for bundled new member packages, with free shipping on orders over $125 and a 30-day return window on eligible items. The Quick Ship collection (680+ in-stock SKUs) and event-driven conference sales serve as the primary conversion channels, supported by Instagram, Facebook, email, and SEO marketing. The company employs 1-10 people and has not raised institutional capital.

Name

Perfect Apparel

Legal name

Perfect Apparel LLC

Website

https://perfectapparel.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Perfect Apparel is a privately held Indianapolis-based custom apparel company that designs, embroiders, and screen-prints branded merchandise for Divine Nine Greek organizations, Masonic orders, and the Order of Eastern Star, selling via e-commerce, a retail showroom, and conference events.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: The primary revenue stream comes from selling branded apparel and accessories for Divine 9 Greek organizations, Masonic orders, and other customers. Products include t-shirts, jackets, hoodies, blazers, hats, accessories, and novelty items with embroidered or printed Greek organization branding.
2. Custom Decoration Services: Embroidery and screen printing services for custom apparel orders, allowing customers to personalize items with organization logos, Greek letters, and custom designs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Perfect Apparel designs, decorates, and sells officially licensed branded apparel and accessories for the nine Divine Nine historically Black Greek-letter organizations (fraternities and sororities), Masonic orders, and the Order of Eastern Star. The company runs in-house embroidery (covering approximately 90% of its products) and screen printing operations to produce t-shirts, jackets, blazers, hoodies, hats, and accessories featuring Greek letters, organization crests, and custom designs. It sells through its own Shopify-powered e-commerce website, a brick-and-mortar showroom in Indianapolis, and at Divine Nine conferences and events.

Product overview

Perfect Apparel is a private family-owned e-commerce and retail business offering a specialized portfolio of Greek letter organization merchandise. The core offering centers on custom-decorated apparel (embroidery and screen printing services) for Divine 9 fraternities and sororities, supplemented by Masonic and Order of Eastern Star merchandise. The product ecosystem consists of: (1) core embroidery and screen printing custom services; (2) Greek letter apparel sub-brands organized by individual organizations (Alpha Phi Alpha, Alpha Kappa Alpha, Kappa Alpha Psi, Omega Psi Phi, Delta Sigma Theta, Phi Beta Sigma, Zeta Phi Beta, Sigma Gamma Rho, Iota Phi Theta) with consistent product lines including t-shirts, blazers, jackets, hoodies, and accessories; (3) Club Series/Klub Series exclusive club-level merchandise; (4) complementary accessories (hats, bags, car accessories, jewelry); (5) promotional products via a separate website; and (6) quick-ship in-stock items. The company differentiates through in-house embroidery production (up to 90% of products), offering extensive colorway customization, official licensing from Greek organizations, and new member package bundles.

Differentiator

Problem solved

Functional benefit

Products and services

• Divine Nine Greek Letter Apparel Embroidered and screen-printed apparel featuring Greek letters, crests, and organization branding for all nine Divine Nine historically Black Greek-letter organizations (Alpha Phi Alpha, Alpha Kappa Alpha, Kappa Alpha Psi, Omega Psi Phi, Delta Sigma Theta, Phi Beta Sigma, Zeta Phi Beta, Sigma Gamma Rho, Iota Phi Theta). Includes t-shirts, jackets, blazers, hoodies, hats, and accessories targeted at individual fraternity and sorority members.
• Custom Embroidery Service In-house custom embroidery service that decorates garments with Greek letters, organizational crests, and custom designs. Approximately 90% of Perfect Apparel's products are embroidered in-house, supporting many different colorways and custom designs while maintaining quality control. Available to organizations, businesses, and individual customers.
• Custom Screen Printing Service In-house custom screen printing service for apparel decoration, offered alongside embroidery to decorate t-shirts, hoodies, jackets, and other garments with organizational branding, logos, and custom artwork. Used both for Perfect Apparel's own products and as a paid service for outside organizations and businesses.
• Promotional Products Custom promotional products offered through a separate Perfect Apparel website, extending beyond apparel into branded merchandise and promotional items for organizations and businesses.
• Club Series Apparel Exclusive club-level embroidered merchandise featuring designs tied to specific chapter positions within Divine Nine organizations (Alpha Phi Alpha, Kappa Alpha Psi Klub Series, Omega Psi Phi, Delta Sigma Theta, Phi Beta Sigma, Zeta Phi Beta, Sigma Gamma Rho, Iota Phi Theta). Premium pricing tier above standard apparel.
• New Member Packages Curated bundles of essential items for new members of Greek organizations, packaged at tiered price points (Essential, Signature, Perfect) for bundled convenience and cost savings versus individual item purchase.
• Masonic Apparel & Accessories Apparel and accessories for Masonic organizations featuring Compass and Square symbols, including embroidered caps, lapel pins, dog tag keychains, lanyards, and performance pullovers. Targeted at members of Masonic lodges and Prince Hall Masonry.
• Order of Eastern Star Apparel & Accessories Apparel and accessories for Order of Eastern Star members, including lapel pins, baseball caps, dog tag keychains, and jute bags featuring organization-specific branding.
• Kids Apparel Youth-sized Greek letter apparel and accessories for children of Greek organization members, mirroring the design language of the adult collections at scaled sizing and pricing.
• Brooks Brothers Premium Collection Premium quarter-zip pullover crafted by Brooks Brothers featuring Alpha Phi Alpha crest embroidery, combining top-tier apparel construction with fraternity branding as a high-end offering.

Quantifiable outcome

• Quick Ship collection offers 680+ in-stock products with fast processing
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• GreekGear: GreekGear is one of the largest online retailers of officially licensed Greek paraphernalia, serving NPHC and NIC organizations. It directly competes with Perfect Apparel on the same Divine 9 customer base with a similar e-commerce-led model and licensed product catalog.
• Something Greek: Something Greek operates a similar online-only model focused on licensed Greek apparel and accessories for fraternities and sororities. It targets the same Divine 9/NIC buyer with comparable SKU breadth and licensing strategy.

Broad incumbents

• Underground Printing: Underground Printing is a large custom apparel printer with university and Greek life channels across hundreds of campuses. Comparable to Perfect Apparel in custom decoration capabilities and Greek chapter marketing, but with broader geographic coverage and B2B focus.
• RushOrderTees: RushOrderTees is a national custom screen printing and embroidery provider with fast-turn production marketed heavily to Greek organizations. It competes with Perfect Apparel on lead time, decoration services, and Greek chapter accounts.
• 4imprint: 4imprint is one of the largest US promotional products distributors, offering decorated apparel alongside drinkware and accessories. It is comparable to Perfect Apparel's promotional products line (espwebsite.com) and B2B custom apparel services.
• CustomInk: CustomInk is the largest US online custom apparel company, offering screen printing and embroidery for groups, businesses, and Greek organizations. It competes with Perfect Apparel's custom decoration services on B2B orders and increasingly on licensed Greek merchandise.

Emerging players

• Discount Mugs: Discount Mugs is an online promotional products and custom apparel printer serving organizations and businesses. Comparable to Perfect Apparel's promotional products and custom decoration offerings for non-Greek B2B customers.
• Greek Sneakers: Greek Sneakers is a niche NPHC-focused brand that designs custom sneakers and apparel for Divine 9 members. Comparable to Perfect Apparel's Club Series strategy and Greek-exclusive product positioning, though narrower in product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PerfectApparel
• Instagraminstagram.com/perfectapparel
• Xx.com/perfectapparel
• LinkedInlinkedin.com/company/perfect-apparel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Apparel