Impress Travel

Name

Impress Travel

Legal name

Impress Travel & Ani DMC

Website

https://impresstravel.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Tours and Travel Services: Impress Travel generates revenue through selling fully arranged, tailor-made tour packages covering Vietnam, Laos, Cambodia, Thailand, and Myanmar. Packages include accommodation, transportation, guided tours, meals, and activities. The company organizes private tours for a minimum of 2 persons, with pricing based on per-person rates and hotel tier selection (3-star, 4-star, 5-star). Revenue is derived from the margin between supplier costs (hotels, cruises, transport, guides) and retail package prices charged to customers and partner agents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Impress Travel is a Vietnam-headquartered Destination Management Company that designs, prices, and operates private, tailor-made tour packages across Vietnam, Laos, Cambodia, Thailand, and Myanmar for a minimum of two persons. Packages bundle accommodation (3/4/5-star tiers), transportation, guided excursions, meals, cruises, and activities, and are sold both directly to consumers through the company website and indirectly through a global network of travel agents via the Agent Hub (anitravel.com) partner portal.

Product overview

Impress Travel operates a unified travel booking platform offering tailor-made and package tours across Southeast Asia. The core offering consists of destination-specific tour modules (Vietnam Tours, Southeast Asia Tours) combined with specialized experience types (Luxury, Family, Honeymoon, Adventure, Classic Tours) and cruise booking services. The platform also includes an Agent Hub for travel partners. Together, these components provide comprehensive travel planning, booking, and management capabilities for individual travelers and travel agents.

Differentiator

Problem solved

Functional benefit

Brands

• Ani DMC: Local Destination Management Company (DMC) brand under Impress Travel, specializing in destination management services in Vietnam and Asia.
• Agent Hub

Products and services

• Vietnam Tours Comprehensive tour offerings covering North Vietnam (Hanoi, Halong Bay, Sapa), Central Vietnam (Hue, Hoi An, Danang), and South Vietnam (Ho Chi Minh City, Mekong Delta, Cu Chi), including city tours, cultural experiences, and adventure activities for international travelers.
• Southeast Asia Tours Multi-country tour packages covering Vietnam, Laos, Cambodia, Thailand, and Myanmar, with itineraries that combine destinations across the region for international travelers.
• Indochina Tours Tour packages that combine Vietnam with Laos, Cambodia, Thailand, and/or Myanmar into a single Indochina-region itinerary, including Vietnam-to-Cambodia, Vietnam-to-Laos, Cambodia-to-Laos, and Indochina-to-Myanmar routes.
• Cambodia Tours Tour packages focused on Cambodia's major destinations including Phnom Penh and Siem Reap (Angkor Wat), offered as standalone trips or combined with Vietnam, Laos, Thailand, or Myanmar.
• Laos Tours Tour packages across Laos including Luang Prabang and Vientiane itineraries, offered as standalone Laos packages or combined with Vietnam, Cambodia, Thailand, or Myanmar.
• Thailand Tours Tour packages across Thailand including Bangkok, Chiang Mai, and Phuket itineraries, plus combined Vietnam-and-Thailand routes.
• Myanmar Tours Tour packages across Myanmar including Bagan, Mandalay, and Yangon itineraries, plus Vietnam-to-Myanmar combined routes.
• Vietnam Package Tours Authentic, pre-priced multi-day Vietnam package tours bundling accommodation, transportation, guided excursions, meals, and activities, available in 3-star, 4-star, and 5-star hotel tiers.
• Vietnam Cruises Cruise booking services across Bai Tu Long Bay, Lan Ha Bay, Halong Bay, Mekong River, and Saigon River, with budget, deluxe, and luxury vessel options and multiple branded cruise operators (e.g., Au Co, Paradise Elegance, Catherine Cruise, Dragon Pearl, Signature, Athena).
• Luxury Tours Premium travel experiences featuring high-end hotels, luxury cruise ships such as Paradise Sails and Catherine Cruise, private transfers, and exclusive destinations targeting premium travelers.
• Family Tours Family-friendly tour packages designed for travelers with children, including safe activities, appropriate accommodations, and engaging experiences for all ages across Vietnam and Southeast Asia.
• Honeymoon Tours Romantic couple-focused tours featuring luxury accommodations, sunset cruises, candlelit dinners, and destinations such as Halong Bay private yachts, Nha Trang beaches, and P'apiu Resort in Ha Giang.
• Adventure Tours Active travel experiences including motorbike tours (Saigon to Hanoi routes), trekking in Sapa and Ha Giang, kayaking in Halong Bay and Lan Ha Bay, and motorbike adventures on the Ho Chi Minh Trail.
• Classic Tours Traditional sightseeing tours covering iconic landmarks and UNESCO World Heritage sites including Hanoi, Hue Imperial Citadel, Hoi An Ancient Town, and Halong Bay.
• Customize Trip Service Custom trip design service where travelers specify destinations, duration, group size, and preferences, and Impress Travel responds with a tailor-made itinerary including accommodation, transport, guides, meals, and activities.

Quantifiable outcome

• 99% excellent reviews on TripAdvisor
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Viet An Services GroupcoreOthersImpress Travel & Ani DMC is managed by Viet An Services Group. Viet An Services Group is a diversified services company also encompassing Viet An Law Firm (legal, investment, business & tax consultancy) and other business interests. The management structure provides Impress Travel with legal acumen, risk-aware planning, and business consultancy support.
• Ani Travel (anitravel.com)coreGTM or Marketing PartnerAni Travel operates the Agent Hub platform (anitravel.com/agent/register) where travel agents register to access and resell Impress Travel's DMC tour products. This is Impress Travel's primary B2B distribution and partner channel for reaching international travel agents and operators.
• SHG GroupminorOthersSHG Group, founded by Mr. Alex, specializes in hotel management and investment with a focus on sustainable resort development and responsible tourism. SHG Group's portfolio includes Ba Khan Village Resort (www.bakhanvillage.com), which may be featured in Impress Travel's tour itineraries.
• Ba Khan Village ResortminorOthersOwned and invested in by Mr. Alex, Ba Khan Village Resort is a property in Vietnam featured in Impress Travel's tour offerings. It represents a vertical integration between the DMC's tourism operations and hospitality investment.
• Viet An Law FirmminorOthersFounded by Mr. Alex, Viet An Law Firm provides legal, investment, business, and tax consultancy services in Vietnam. Supports Impress Travel's operations with legal and regulatory compliance, and enhances trust with international partners through transparent, professionally managed operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Buffalo Tours: Buffalo Tours is a long-established DMC operating across Vietnam, Cambodia, Laos, Thailand, and Myanmar with B2B travel-agent distribution and tailor-made itineraries — directly comparable to Impress Travel in geography, product, and channel.
• Handspan Travel Indochina: Handspan is a Vietnam-headquartered DMC offering active, cultural, and tailor-made tours across Vietnam, Laos, and Cambodia with a strong travel-agent distribution model — comparable to Impress Travel's Indochina product set.
• EXO Travel: EXO Travel is a SE Asia-focused DMC offering tailor-made and small-group tours across Vietnam and Indochina with a strong B2B travel-agent network — a direct head-to-head competitor for Impress Travel's core market.
• Asia Pioneer Travel: Asia Pioneer Travel is a DMC operating tailor-made Indochina and SE Asia tours with both B2C and B2B travel-agent channels — directly competing with Impress Travel on multi-country custom itineraries.
• Travel Indochina: Travel Indochina is a specialist DMC running custom and small-group journeys across Vietnam, Laos, Cambodia, Thailand, and Myanmar — overlapping product, geography, and target customer with Impress Travel.
• Vietnam Original Travel: Vietnam Original Travel is a Hanoi-based DMC specializing in private, tailor-made Vietnam tours with B2C and B2B travel-agent channels — directly comparable in geography, product, and private-tour positioning.

Broad incumbents

• Audley Travel: Audley Travel is a larger, well-capitalized bespoke-travel specialist with country teams and tailor-made itineraries across Asia — overlapping in custom-trip product and high-end customer persona, though broader geographically.
• Intrepid Travel: Intrepid is a global small-group tour operator with extensive Vietnam and SE Asia itineraries; serves overlapping destination demand but through group rather than private-tour model.

Emerging players

• Viator (a Tripadvisor company): Viator is a global tours-and-experiences marketplace distributed through TripAdvisor — overlaps Impress Travel on the same review-driven funnel and competes for end-customer bookings on Halong Bay, Mekong, and city tours.
• Klook: Klook is a leading Asia-based OTA for activities, tours, and experiences including Vietnam — overlaps Impress Travel on cruise and day-tour inventory but with a digital-first, self-serve model versus Impress Travel's agent-driven customization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/impresstravel
• Facebookfacebook.com/impresstravelcompany
• LinkedInlinkedin.com/company/impress-travel-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impress Travel