Altunsan

What Altunsan does

Altunsan Ltd. Şti. is a Turkish private food manufacturer, headquartered in the Antalya Organize Sanayi Bölgesi, that produces breakfast cereals, muesli, flavored corn snacks, and grain-based spreads under multiple sub-brands. The company was incorporated in 2010 specifically for corn flakes production, following two years of R&D, with commercial production at European standards beginning in 2012. Its product portfolio comprises approximately 20 distinct SKUs organized into five categories: breakfast corn flakes (sugary, plain, mixed fruit, whole grain, chocolate), flavored corn snacks (fruit/chocolate/honey balls, fruit rings, chocolate rice, chocolate leaves), muesli varieties (chocolate, fruit, plain), grain spreads (oat, barley, rye, brown wheat, white wheat), and special products (honey wheat, corn and rice pops). Manufacturing is conducted at a 1,500 m2 facility with a stated daily processing capacity of 5 tons, utilizing conventional cereal and breakfast-food processing technology. The company sells through a B2B authorized-dealer (bayiler) network with company-owned delivery vehicles, supplying over 1,700 hotels across Antalya, Istanbul, Izmir, and Mugla, and operates in retail for individual consumers. Export distribution reaches Iraq, Palestine, and Israel. The firm holds ISO 9001:2000, ISO 22000/HACCP, and Halal certifications (all obtained in 2013) and operates under multiple brands including Altunsan, Altun's Eurocorn, Altun Daphne, Slimfit, and Sudex. Ownership is family-held under founder Muzaffer ALTUN, with second-generation family members Sait and Gökhan ALTUN and 2014 partner Onur KACAR; no external institutional investment is disclosed in the available data.

Name

Altunsan

Legal name

Altunsan Turizm Otomotiv Gıda İnşaat Ltd. Şti.

Website

https://altunsan.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Altunsan Ltd. Şti. is a Turkish family-owned breakfast cereal and muesli manufacturer based in Antalya, producing 20 SKUs across corn flakes, flavored snacks, muesli, and grain spreads for sale to over 1,700 hotels and retail consumers across Turkey, with exports to Iraq, Palestine, and Israel.

Ownership category

akta.pro rank

Product category

Breakfast Cereals

NAICS

Breakfast Cereal Manufacturing (31123), Food Manufacturing (311), Snack Food Manufacturing (31191)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Breakfast Cereal Manufacturing (RTE, hot cereals, granola) (AFAKABAA)

akta.pro secondary industries

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF), Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

Keywords

• Breakfast cereals
• Corn flakes
• Muesli products
• Grain spreads
• Cereal manufacturing

Headquarters

HQ city

Antalya

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Breakfast Cereal Products: Manufacture and sale of corn flakes, müsli varieties, flavored cereals, and grain spreads to hotels, retail, and distribution channels across Turkey and export markets.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Altunsan manufactures breakfast cereals and grain-based products including corn flakes, flavored corn snacks (balls, rings, chocolate rice, chocolate leaves), müsli varieties, and grain spreads (oat, barley, rye, wheat). The company produces approximately 20 SKUs at a 1500 m2 facility in the Antalya Organized Industrial Zone with a daily processing capacity of 5 tons, supplying authorized dealers who serve more than 1,700 hotels across Antalya, Istanbul, Izmir, and Muğla, and exporting to Iraq, Palestine, and Israel under sub-brands Altun's Eurocorn, Altun Daphne, Slimfit, and Sudex.

Product overview

Altunsan Ltd. Şti. is a Turkish food manufacturing company established in 2010 in Antalya, specializing in breakfast cereals and corn flakes. The product portfolio consists of 20 distinct products organized into five main categories: Kahvaltılık Mısır Gevrekleri (Breakfast Corn Flakes including sugary, plain, mixed fruit, whole grain honey, and chocolate varieties), Aromalı Mısır Gevrekleri (Flavored Corn Snacks including fruit balls, chocolate balls, honey balls, fruit rings, chocolate rice, and chocolate leaves), Müsli Çeşitleri (Muesli varieties including Choco Müsli, Fruit Müsli, and Plain Müsli), Ezme Çeşitleri (Spread varieties including oat, barley, rye, brown wheat, and white wheat spreads), and Special Products (including Honey Wheat and Corn/Rice Pops). The company operates under multiple sub-brands including Altun's Eurocorn, Altun Daphne, Slimfit, and Sudex, with products distributed to hotels and dealers across Turkey and exported to Iraq, Palestine, and Israel.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast Corn Flakes (Kahvaltılık Mısır Gevrekleri) Core breakfast cereal line of corn flakes in sugary, plain, mixed fruit, whole grain honey, whole grain, and chocolate varieties, sold to hotels, retail, and export channels. Plain corn flakes are made from 100% corn and help regulate blood sugar and reduce hunger.
• Flavored Corn Snacks (Aromalı Mısır Gevrekleri) Flavored corn-based snacks including fruit balls, chocolate balls, honey balls, fruit rings, chocolate rice, and chocolate leaves, providing sustained energy release for prolonged alertness.
• Müsli Varieties (Müsli Çeşitleri) Müsli cereals in chocolate, fruit, and plain varieties. Fruit Müsli contains flaxseed, dried fruits, sunflower seeds, oat bran, wheat bran, and rye bran, supporting cholesterol regulation and digestive health.
• Grain Spreads (Ezme Çeşitleri) Grain-based spreads including oatmeal, barley spread, rye spread, brown wheat spread, and white wheat spread. Complex carbohydrates and fiber help prevent blood sugar fluctuations.
• Special Products (Özel Ürünler) Specialty products including Honey Wheat (puffed wheat with natural honey flavoring made from peeled wheat) and Corn and Rice Pops (puffed corn and rice snacks).

Quantifiable outcome

• One bowl of corn flakes provides 4 grams of fiber, meeting half of daily fiber requirements
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Onur KacarminorOthers · 1 January 2014Individual partner joined the firm in 2014, bringing expertise in corporate structuring, government incentives, finance, and foreign trade consulting.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Ülker: Turkey's largest packaged-foods conglomerate, producing biscuits, chocolate, and breakfast cereals including flakes and muesli for domestic and export markets. Most directly comparable Turkish competitor in the same cereal/snack category.
• ETi: Major Turkish food manufacturer with a broad biscuits, cakes, and breakfast cereals portfolio. Competes head-to-head with Altunsan in Turkish retail and HoReCa cereal channels.

Broad incumbents

• Barilla: Global Italian pasta and grain-based foods group with breakfast/cereal-adjacent products (biscuits, grain snacks, muesli bars). Comparable on grain-based breakfast format and on European-standard positioning Altunsan explicitly targets.
• Cereal Partners Worldwide (Nestlé/General Mills JV): Joint venture producing and marketing breakfast cereals across Europe, the Middle East, and other regions. Direct overlap with Altunsan's product mix in both Turkey and the MENA export footprint.
• Dr. Oetker: European food group with a muesli, oats, and baking/cereal portfolio under brands such as Müsli and Vitalis. Comparable on muesli/spread SKUs that mirror Altunsan's Müsli and Ezme lines.
• General Mills: U.S.-based packaged foods company with global cereal and muesli brands (e.g., Nature Valley, Old El Paso adjacency; Häagen-Dazs and cereal via Cereal Partners JV). Defines competitive ceiling in the cereal category.
• Quaker Oats (PepsiCo): Global oats and muesli brand owned by PepsiCo. Direct competitive reference for Altunsan's oat-based spreads (Yulaf Ezmesi) and muesli product line, especially in MENA markets where PepsiCo distributes Quaker.
• Kellogg's: Global cereal category leader and the benchmark competitor in corn flakes and breakfast cereals. Enters Turkey via imports and local distribution; defines the price/value frame Altunsan must compete against.
• Nestlé Cereals: Global packaged-foods giant with a cereals division covering corn flakes, muesli, and family cereals. Sells into Turkey and the same MENA export markets Altunsan targets.

Regional players

• Mydlı / Bahlsen (regional breakfast-snack producers): European breakfast-snack manufacturers with cereal, muesli, and grain-snack ranges. Comparable on flavored cereal snacks (the ball/ring/leaf SKUs in Altunsan's Aromalı Mısır Gevrekleri line) although primarily serving Europe rather than MENA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altunsan