Cross

What Cross does

CROSS Zlín, a.s. is a privately held Czech company founded in 1994 in Zlín that designs, manufactures, and implements intelligent transport systems (ITS) for government transportation authorities, municipalities, motorway operators, airports, and large parking operators. The company employs 200+ people, including 50+ software developers in its own development center, and delivers end-to-end solutions covering hardware (sensors, variable message signs, terminals, cameras) and software platforms.

The product portfolio is organized around five core systems: Traffic Control (intersection and corridor management, public-transport priority, variable message signage), CrossWIM (high-speed weigh-in-motion certified for direct enforcement fines on motorways), CrossPark (parking entry/exit terminals, payment terminals, license-plate recognition, and a ticketless Smart P+R system), Road Weather (meteorological stations and the proprietary 2DRoad contactless camera that distinguishes up to 7 road-surface types), and Data Collection (vehicle counting and classification). The ITS Jizerky software platform ties these together with operator dashboards and public-facing web/mobile applications.

Cross generates revenue primarily through project-based hardware sales of integrated ITS deployments, supplemented by recurring software platform services. The company sells directly to enterprise and government clients (no visible reseller channel), with multi-year contracts and project-specific custom pricing. The customer base spans 8+ countries including the Czech Republic, Denmark, Poland, Malta, Bulgaria, Tanzania, and Uganda, with reference deployments at Václav Havel Airport Prague, Esbjerg Municipality, Hradec Králové (34 intersections), Makerere University, and Polish toll-gate WIM sites. The company is a two-time Intertraffic Innovation Award winner (2016 Overall and Smart Mobility; 2018 Infrastructure) and remains family-owned with no disclosed external investors.

Name

Cross

Legal name

CROSS Zlín, a.s.

Website

https://cross.cz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Cross Zlín designs and implements intelligent transport systems, including traffic control, weigh-in-motion, parking management, and road weather monitoring, for government agencies, municipalities, and infrastructure operators across 8+ countries in Europe and Africa.

Ownership category

akta.pro rank

Product category

Intelligent Transport Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Traffic Signal Controllers & Intersection Hardware (Cabinets, Detectors, Ped Signals) (TLAJACAC)

akta.pro secondary industries

Toll Plaza / Lane Equipment & Field Systems (Gantry, Sensors, Cameras, AVC) (TLAJABAH), Automatic Number Plate Recognition (ANPR) / Video Tolling & Enforcement (TLAJABAB), Cooperative ITS (C-ITS) Corridor & Intersection Deployments (TLAJAHAG)

Keywords

• Intelligent transport systems
• Weigh-in-motion systems
• Parking management systems
• Traffic control systems
• Road weather monitoring

Headquarters

HQ city

Zlin

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Intelligent Transport Systems: Sale and implementation of integrated traffic control systems for cities, municipalities, and road operators. Includes hardware (sensors, signs, terminals) and software platforms for monitoring and controlling traffic.
2. Weigh-in-Motion Systems: CrossWIM systems for overweight vehicle detection and automatic fine assignment on motorways and major roads. Includes certified measurement and enforcement capabilities.
3. Parking Management Systems: CrossPark parking solutions including entry/exit terminals, payment systems, and integrated software platforms for parking lot management.
4. Road Weather Systems: Weather stations and road condition monitoring systems with integration to traffic management platforms.
5. Software Platform Services: SW platform for monitoring installed devices, allowing authorized operators to manage and control devices with mobile optimization and public-facing web/mobile applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cross designs, manufactures and integrates intelligent transport systems for public-sector buyers, combining physical hardware (sensors, variable message signs, weigh-in-motion stations, parking terminals and cameras) with a software platform that monitors and controls the installed devices. Its solutions address traffic control at intersections, high-speed weigh-in-motion enforcement, paid parking operations, road weather and surface condition monitoring, and traffic data collection, deployed as multi-year turnkey projects for cities, motorway operators, airports and universities.

Product overview

CROSS Zlín, a.s. is a Czech company founded in 1994 that develops intelligent transport systems (ITS) as a unified platform with specialized modules. The product portfolio consists of Traffic Control (managing road traffic and intersections), CrossWIM (weigh-in-motion vehicle detection), CrossPark (parking management systems), Road Weather (meteorological monitoring), and Data Collection (traffic counting). The company operates its own development center with 200+ employees and 50+ developers, enabling end-to-end delivery of smart city solutions including variable message signs, parking guidance systems, and the innovative 2DRoad contactless meteorological camera.

Differentiator

Problem solved

Functional benefit

Brands

• CrossPark: Parking management and control system developed by CROSS for managing parking facilities including entry/exit terminals and payment systems.
• CrossWIM
• 2DRoad

Products and services

• Traffic Control
• CrossWIM (Weigh-in-Motion)
• CrossPark (Parking Systems)
• Road Weather
• Data Collection
• 2DRoad Contactless Meteorological Camera
• ITS Jizerky (Central Software Platform)

Quantifiable outcome

• Drastically increases lifespan of roads damaged by overloaded vehicles through automatic enforcement
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• PTV Group: Traffic planning, simulation, and mobility software vendor. Not a direct competitor but commonly paired with ITS hardware vendors like Cross on smart-city and traffic-modeling projects.

Direct peers

• Swarco: Austria-based global leader in traffic management, VMS, parking guidance, and road signage. Directly comparable to Cross across VMS, parking systems, and urban traffic control product lines.
• Q-Free ASA: Norwegian vendor of tolling, traffic management, and ITS solutions with strong European and US presence. Comparable in weigh-in-motion and highway/tolling enforcement.
• Yunex Traffic: Former Siemens ITS business, now a focused pure-play in urban traffic management, intersection control, and connected mobility — directly competing in the same product categories as Cross.
• Kapsch TrafficCom: Specialist in intelligent transportation systems, tolling, and traffic management with strong European municipal presence. Direct overlap with Cross's traffic control and weigh-in-motion offerings.

Emerging players

• Citilog: Specialist in video-based traffic monitoring and incident detection, now part of Axis Communications. Overlaps with Cross's data-collection and traffic-monitoring capabilities.
• Iteris: US-based ITS and smart-mobility vendor focused on traffic detection, signal systems, and data analytics. Comparable in traffic data collection and intersection management.

Broad incumbents

• Cubic Transportation Systems: Large ITS and fare-collection vendor with deep municipal and toll-road relationships in North America and Europe. Overlaps with Cross in urban traffic management and parking/payment systems.
• FLIR Systems (Teledyne FLIR): Major thermal imaging and traffic-detection sensor vendor. Comparable in ANPR, traffic detection, and WIM sensor subsystems that feed into ITS platforms like Cross's.
• Siemens Mobility: Global rail and road mobility incumbent offering traffic management, intersection control, and VMS as part of a much broader transportation portfolio. Competes with Cross on large municipal and motorway tenders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CROSS_Zlin
• LinkedInlinkedin.com/company/cross-zl-n-a-s-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross